Management & organisation

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13 févr. 2011

Marks & Spencer Case Study

Étude de cas de 5 pages - Management organisation

The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company Marks & Spencer...

12 févr. 2011

Exemple d'une matrice RACI à travers l'organisation du salon étudiant du livre numérique 2011

Étude de cas de 2 pages - Management organisation

Exemple de matrice RACI à travers un projet avec impératifs de coûts et de temps.

10 févr. 2011

Management opérationnel

Étude de cas de 2 pages - Management organisation

Quelques pays émergents tel que l'Algérie citent souvent des difficultés dans la gestion des entreprises. Ces dernières sont considérées comme facteurs directs, qui palpent l'économie productive.

09 févr. 2011

Brand Management: Louis Vuitton

Étude de cas de 5 pages - Management organisation

Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....

08 févr. 2011

Comparison analysis of WWF-PETA 2011

Étude de cas de 4 pages - Management organisation

I'm a Marketing Assistant in DDB Advertising Agency, located downtown Los-Angeles in the US. My company tries to provide every customer the best ad campaigns or partnerships. The first D means « develop », the second one means « design » and the B means « build ». Moreover, DDB share some...

08 févr. 2011

Projet tuteuré : définition du projet professionnel

Dissertation de 13 pages - Management organisation

Qu'est-ce que je ferais dans 5 ans, dans 10 ans ? Pour quel métier suis-je fais ? Quel est mon avenir professionnel ? Quels sont mes atouts qui me permettront d'exercer le travail que j'aimerais faire ? Quelles sont mes motivations ? Comment cerner mon profil ? Comment se connaître ?...

08 févr. 2011

Le risque incendie dans un bâtiment administratif (bureaux)

Dissertation de 12 pages - Management organisation

Savez-vous où se trouvent les extincteurs ainsi que les sorties les plus proches de votre poste de travail ?Avez-vous déjà vécu une situation dans laquelle vous avez été contraint d'évacuer les lieux ?Si oui, comment avez-vous réagi ?(...)

07 févr. 2011

Management: Honesty in Ethics - To what extent is honesty the main component of ethics?

Thèse de 8 pages - Management organisation

The purpose of this essay is to discuss the topic in question “Honesty” and to analyze how much of a crucial part it plays as component of ethical policies. As a class we were asked to express our opinions on they key components of ethics and how we should apply it to our everyday...

07 févr. 2011

Inter-cultural Management: Case L'Oreal

Étude de cas de 9 pages - Management organisation

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...

07 févr. 2011

La responsabilité sociale des entreprises

Dissertation de 9 pages - Management organisation

Les lettres RSE forment l'acronyme de Responsabilité Sociétale des Entreprises. Il n'existe pas de définition unique de la RSE puisque c'est un concept qui peut être abordé de façon très différentes les unes des autres. Globalement, la RSE définit les aspects sociétaux, économiques,...

07 févr. 2011

Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso

Étude de cas de 20 pages - Management organisation

Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...

06 févr. 2011

Chemical Bank: Implementing the Balanced Scorecard

Thèse de 13 pages - Management organisation

In 1993, Chemical Bank and Hanover Corporation concluded a merging process. The new larger banking company was better-positioned to compete with other major players in the market. Michael Hegarty, the head of the Retail Bank Division of Chemical Banking Corporation, wanted to transform the bank...

06 févr. 2011

Organizational behavior and management in Griffith College, Dublin

Thèse de 19 pages - Management organisation

First of all, in order to have a good understanding of this subject, it is necessary to agree with some definitions. Indeed, even if these words do not seem to be particularly difficult, the term of 'organizational culture' can appear to be a bit vague (Robbins, 2007). An organization is...

06 févr. 2011

Organizational behaviour management in SANDEN

Thèse de 7 pages - Management organisation

Organizational cultures have always been present in businesses. But it was not until the 1980s that many people began to show interest in it when culture started becoming a powerful factor in differentiating companies. Currently, there are a lot of organizational cultures. For my part, I will...

06 févr. 2011

TPE Mc Donald's

Étude de cas de 19 pages - Management organisation

McDonald's dans le monde : adaptation ou innovation ? C'est à cette problématique que nous avons décidé de répondre lors des TPE en classe de 1ère. Ce sujet nous a beaucoup apporté, et nous a, surtout, rapporter une très bonne note, un 20. Ce sujet est parfait pour des élèves de...

05 févr. 2011

La division technique du travail et les nouvelles formes d'organisation du travail

Mémoire de 4 pages - Management organisation

Au XVIIIème siècle, l'ancien mode d'exploitation féodal ou corporatif de l'industrie ne suffisait plus aux besoins qui croissaient sans cesse à mesure que s'ouvraient de nouveaux marchés. La manufacture prit alors sa place et la division du travail entre les différentes...

05 févr. 2011

Fairbus or Unfairbus? A case study of Airbus through five questions

Étude de cas de 6 pages - Management organisation

In this study we will try to briefly answer five questions relqted to Airbus by using concrete and recent examples and clear economic mechanisms. We will use the Airbus case to learn about the origins of the aeronautical industry in Europe, about fair or unfair competition with Boeing, about the...

04 févr. 2011

Etude Stratégie d'entreprise BRITA

Analyse financière de 2 pages - Management organisation

Brita est une entreprise qui se spécialise dans la production et la commercialisation de filtration d'eau ainsi que des carafes et des cartouches filtrantes rechargeables. Pour garantir un positionnement solide sur le marché de la filtration, Brita investit une grosse partie de son budget...

04 févr. 2011

Evolution of sport rules

Dissertation de 3 pages - Management organisation

Modern sport is evolving faster than ever. Even if sport is a game, the business rules are almost overtaking the sport values. In this article, we are going to discuss about sports in which the game, the rule and / or organisational changes were made to attract more customers (spectators, media,...

04 févr. 2011

Tableau de bord d'analyse des ventes (Excel)

Fiche de 1 pages - Management organisation

Tableau de bord d'analyse des ventes pouvant être utilisé pour analyser les ventes de plusieurs catégories de produits avant la mise en place d'une vitrine ou d'une action commerciale, au format Excel.

04 févr. 2011

L'entreprise de l'antiquité à nos jours - Michel Drancourt

Fiche de lecture de 7 pages - Management organisation

L'ouvrage de Michel DRANCOURT nous raconte l'histoire de l'entreprise. Nous y retrouvons les repères indispensables pour comprendre l'évolution des modes d'organisation grâce à une fresque précise de l'entreprise. Dans sa nouvelle édition Michel DRANCOURT, après avoir retracé les...

03 févr. 2011

Organizational Development: Motivation through financial and non-financial incentives

Étude de cas de 7 pages - Management organisation

Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...

03 févr. 2011

U.S Management & Leadership: Jack Welch's Leadership

Étude de cas de 4 pages - Management organisation

There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...

03 févr. 2011

International Consumer Behavior-A noodle soup to Israel

Étude de cas de 5 pages - Management organisation

Our product is a new concept of noodle soup. Its primary function is obviously to nourish people but above all, it should be like a new experience to eat that noodle soup, which is not a simple noodle soup but goes further than eating noodles in hot water. Actually, we are going to offer a...

03 févr. 2011

Risk Management: Mitigating Credit Risk and Operational Risk

Étude de cas de 5 pages - Management organisation

You will be examining three organizations. Each organization is slightly different. Your task is to determine several strategies to mitigate the credit or operational risk in each organization. For each firm, describe the recommended strategy and discuss the position of the firm.

03 févr. 2011

International Management: Wal-Mart Case Study

Étude de cas de 6 pages - Management organisation

There are no doubts that Wal-Mart is internationally renowned for its huge success in the United States and as one of the biggest American companies. It is commonly known that the average turnover of Wal-Mart actually reaches the Growth Domestic Product of Sweden and this shows how important is...

03 févr. 2011

Simulation d'entreprise : boulangerie drive

TD de 2 pages - Management organisation

Projet d'activité commercial d'une boulangerie drive noté 14 en école supèrieure de commerce.

03 févr. 2011

Summary of the seven habits of highly effective people - habits 4 to 7

Fiche de lecture de 8 pages - Management organisation

This document is a very complete and detailed summary of the seven habits of highly effective people written by Stephen Covey. It is more precisly about the four last habits: habit 4: win/win habit 5: seek first to understand, then to be understood habit 6: synergize habit 7: sharpen the saw

03 févr. 2011

Starbucks: an intercultural company

Étude de cas de 6 pages - Management organisation

This document is about Starbucks as an intercultural company. In order to understand well its presence on the international stage and the challenges that the company has to face, there is a first part about Starbucks' background and history.

03 févr. 2011

Corporate Entrepreneurship: The Steam Iron example

Étude de cas de 6 pages - Management organisation

As creator of a new innovation and more specifically a new steam iron that has different features from the standard industry, the creation of a dedicated company would be judicious. Indeed, the company would be named "Dupont Appliance Ltd", professional manufacturer specializing in providing a...

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