Burger King
Thèse - 7 pages - Stratégie
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
Feasibility study of the Primark company in the French market
Étude de cas - 10 pages - Stratégie
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
International Marketing: PepsiCo
Thèse - 2 pages - Stratégie
Since World War II, the world has notably changed regarding the exchange of goods, people and capital across the world. This is called globalization. In order to be able to compete in a global scale, firms have developed different ways of entering international markets. What are the main foreign...
WORK 'N' COFFEE
Thèse - 13 pages - Stratégie
What is Work 'n' Coffee? It's a combination of a warm and convivial atmosphere with a studious area for students who want to work. A place to work, yes, but a lounge bar and a coffee shop as well! The bar will propose several offers available, for working and conference rooms. People could...
Paul's Strategy
Thèse - 4 pages - Stratégie
Possible countries for the further expansion of the company are the rapidly developing BRIC countries (Brazil, Russia, India and China) or Singapore. Choose one of these countries and assess its suitability for further expansion of the Groupe Holder. You should justify you recommendation and...
Inter-nation marketing: Easy-jet in India
Thèse - 4 pages - Stratégie
EasyJet is one of the most surprising companies that established in the last decade. Its business model based on reasonable price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Founded in 1995 by Stelios Haji-loannou, EasyJet is...
International business in India
Thèse - 6 pages - Stratégie
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
LEGOLAND - Analysis of the toy industry
Étude de cas - 14 pages - Stratégie
Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of educational...
China analysis: Marks & Spencer
Étude de cas - 10 pages - Stratégie
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
Arcelor-Mittal
Étude de cas - 8 pages - Stratégie
ArcelorMittal is a global steel company; it is the largest steel producing company in the world and is the market leader in steel for use in automotive, construction, household appliances and packaging. It holds sizeable captive supplies of raw materials and operates extensive distribution...
Ikea strategies in the marketplace
Thèse - 3 pages - Stratégie
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Les différents types de comportement stratégique : les think tanks chinois
Fiche - 1 pages - Stratégie
Les « think tanks » chinois sont depuis une trentaine d'années de plus en plus nombreux ; outre le nombre croissant, ils ont aussi gagné en influence. Plusieurs facteurs ont porté la mutation de ces groupes de réflexion : tout d'abord, les décisions internationales qui se multiplient pour la...
Danone company analysis Financial Statement Analysis
Analyse financière - 6 pages - Stratégie
The history of the group was based on an external growth, a successions of sell and acquisitions, indeed, if we follow the major step of the company, we could see that, the first step was the merger between BSN and DANONE-GERVAIS in 1973 this merger was the beginning of the future group and...
Strategy management : Competition and cooperation in the Network level strategy
Thèse - 3 pages - Stratégie
According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...
Traditional strategy tools do not work in a more turbulent environment - An analysis
Thèse - 5 pages - Stratégie
In the context of the fast-moving environment in today's business world, the major part of firms use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this organizational thinking context,...
Differentiation and CRM implementation for the company 'Darty'
Thèse - 4 pages - Stratégie
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...
Management de la qualité et certification
Cours - 22 pages - Stratégie
La roue de Deming : Il s'agit d'une illustration de la méthode de gestion de la qualité PDCA (Plan-Do-Check-Act). Son nom vient du statisticien William Edwards Deming. Ce dernier n'a pas inventé le principe du PDCA, mais il l'a popularisé dans les années 50. La méthode comporte...
International Strategic Management - L'Oreal
Thèse - 13 pages - Stratégie
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
Pourquoi un site web ?
Fiche - 1 pages - Stratégie
Un site web a comme objectif, pour un supermarché, de s'adresser à la cible la plus large possible pour augmenter sa notoriété et faciliter son accès via l'internet. Cet accès permet l'identification des profils des clients réguliers et d'analyser leur comportement. Un site web met...
Analisi de Alitalia (2009)
Étude de cas - 9 pages - Stratégie
Alitalia (Linee Aree Italiane S.p.A.), è una filiale di Gruppo Alitalia, ma soprattutto, è una famosa compagnia aerea italiana fondata dopo guerra il 16 settembre 1946 a Roma. È un servizio di trasporto aereo nel mondo, più precisamente di trasporto di gente e di merci. La compagnia ha avuto...
Skype: Company overview, strategy and SWOT analysis
Thèse - 9 pages - Stratégie
In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...
ISO 26000 : lignes directrices relatives à la responsabilité sociétale
Dissertation - 9 pages - Stratégie
La norme ISO 26000 (la norme) est une norme en cours d'élaboration dont le but est d'établir des lignes directrices relatives à la responsabilité sociétale des organisations. Il s'agît donc de l'application des principes du développement durable aux organisations. Cette norme...
La stratégie du groupe Michelin
Fiche - 4 pages - Stratégie
Ce document présente une analyse de la stratégie d'entreprise du groupe Michelin, à travers la méthode Porter et l'identification des compétences et des ressources du groupe. Compétences Techniques et technologiques : Michelin invente la carcasse radiale et innove avec sa technologie de pointe...
Starbucks Coffee - The French flop - publié le 22/10/2010
Thèse - 3 pages - Stratégie
Starbucks Coffee is a chain of cafes. The escorted image is the one of the Central Park Perks Café (the one of the TV Show Friends): a warm and cosy place where beautiful young smart and intellectual people are going to relax after a hard work day. A place where you are not leaning at the counter...
Les magasins et leurs investissements dans le développement durable
Présentation - 17 pages - Stratégie
Loi Grenelle 1 = dite « d'orientation et de programmation du Grenelle Environnement » Voté à l'AN, le 28 octobre 2008, 1er volet du projet de loi du Grenelle Environnement. Ce texte est essentiel pour l'avenir de la société, pour préparer la transition énergétique et la mutation...
Case study: Whole Foods Market
Étude de cas - 6 pages - Stratégie
Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...
International Marketing - Bonne Maman's jam
TD - Exercice - 14 pages - Stratégie
Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...
Marketing of the 21th century: EcoATM, the French recycling market
TD - Exercice - 20 pages - Stratégie
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
The Dubai-land Case
Thèse - 5 pages - Stratégie
The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...
Starbucks Corporation Strategy
Thèse - 20 pages - Stratégie
The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the company, its...
