La stratégie de domination par les coûts
Dissertation - 15 pages - Stratégie
Dans un marché où la concurrence est à son summum, les entreprises cherchent perpétuellement à gagner de nouveaux clients, de nouveaux marchés et à dégager de forts bénéfices. Elles ont ainsi misé sur une nouvelle stratégie pour être plus compétitives : la domination par les coûts. La stratégie...
Les entreprises et les territoires : implantation, enjeux,...
Dissertation - 25 pages - Stratégie
Exposé d'économie traitant des rapports entre les entreprises et les territoires.
La veille dans l'entreprise
Cours - 21 pages - Stratégie
La veille dans l'entreprise est la démarche fondée sur la recherche, le traitement, l'interprétation et la diffusion de l'information utile aux acteurs économiques et sociaux en vue de réaliser des projets communs.
Marketing plan of Microsoft Windows Vista in the United States
Étude de cas - 9 pages - Stratégie
The business idea of IKEA is to offer a wide range of home furnishing with good design and utilities at prices at a lower price so that a maximum number of people will be able to afford them. This sentence sums up the Ikea spirit and this document will present some of the strategies undertaken by...
Threats and opportunities for public relations in online communities
Étude de cas - 4 pages - Stratégie
"Apple Reinvents the Phone? - Apple published on its website on January 9th 2007, when Steve Jobs, the company's CEO, was presenting his brand new product to the world, at the MacWorld conference in San Francisco, USA. The event resulted in massive media coverage and newspapers described the...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Étude de marché - 34 pages - Stratégie
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Strategy of SAP
Étude de cas - 18 pages - Stratégie
Today, SAP is the global market leader in collaborative, inter-enterprise business solutions. The company now employs more than 34,000 people. But its leadership is threatened by Oracle's transformation from a database company to a business applications vendor. Over the course of three...
Culture and cultural diversities impact on business in India
Étude de cas - 17 pages - Stratégie
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and...
Is becoming global the way or not
Fiche - 2 pages - Stratégie
This report is going to present the importance of globalization in today's society. I will try to answer your question like should our company try to enter the global market? Globalization is an incontrovertible phenomenon that can't be overridden. “The world needs and desires have been...
H&M in Japan
Étude de cas - 24 pages - Stratégie
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Impact of the downland on the industry music
Mémoire - 37 pages - Stratégie
We examine the impact of the illegal download of music on the music industry. The subject is of topical interest and it will be interesting to analyze the impact of the download on the music industry and the position of the various actors. Our analysis proceeded in three segments. Initially, we...
French wine export
Mémoire - 30 pages - Stratégie
In this document, we discuss various aspects of export of French wine. The Montravel Appellation is situated between St Emilion in the west and Bergerac in the east. As part of the greater Aquitaine region in the South West of France, Montravel is situated on a plateau above the River Dordogne....
Apple business success analysis
Étude de cas - 13 pages - Stratégie
In this world full of technology and computing, largely dominated by Microsoft, Apple arrived to gain market shares after years of representing 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales. Since 1976, Apple has diversified its products and imposed its brand as...
Carrefour in Bulgaria
Étude de cas - 12 pages - Stratégie
Carrefour is an international supermarket group headquartered in France with a global network of supermarkets. It is the second largest retail group in the world in terms of revenue and sales figures. Carrefour operates mainly in the European Union, Brazil and Argentina, but also has shops in...
Outsourcing which special reference to services in India
Mémoire - 22 pages - Stratégie
We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to delegate...
A look at the Bass model: Report structure
Cours - 26 pages - Stratégie
Diffusion is a popular theory of communication used in marketing to model the first-purchase sales growth of a new product over time. As Mahajan et al (1990) put it diffusion theory suggests that a new product is first adapted by a few innovators who, in turn, influence others to adopt it. Taking...
Strategic management, development strategies and analysis of Quicksilver
Étude de cas - 25 pages - Stratégie
This document is an analysis of the strategic management, development strategies and analysis of the company Quicksilver. The aim of our assignment is to study the current situation of Quiksilver and build strategic plans for the company's growth in future. As we see in our analysis,...
Do you think enterprise Risk Management is essential for sustainable competitive advantage of an organization?
Dissertation - 14 pages - Stratégie
Do you think enterprise Risk Management is essential for sustainable competitive advantage of an organization? A risk is a potential negative impact which can occur to an asset. It is also defines a probability of a loss or a threat to an organization. ERM could be defined as the sum of all...
Le management de la relation client (CRM) et ses conséquences
Dissertation - 20 pages - Stratégie
La mise en place d'une solution CRM est souvent initiée par une volonté d'améliorer juste un élément de la chaîne de la relation client d'une entreprise ; par exemple faire un suivi des ses opérations marketing, prendre des commandes directement chez les clients pour les intégrer dans...
Technologie de l'information
Dissertation - 14 pages - Stratégie
The aim of this work is to make a link between the business strategy of the companies, their way of understanding IT management and to implement it. I will firstly talk about the situation that has been observed by analysts to understand the actual situation. My aim is to build a link with my...
Diagramme d'Affinité
Fiche - 4 pages - Stratégie
Un diagramme d'affinité est un processus créatif, utilisé avec ou par un groupe, pour rassembler et organiser entre autres des idées, des opinions et des questions relatives à la gestion d'une entreprise. Il est généralement mené en combinaison avec une session de remue-méninges puisque...
Dépenses de publicité d'une entreprise
Fiche - 1 pages - Stratégie
Modèle de feuille de gestion au format Excel du budget de publicité d'une entreprise.
Fiche d'analyse de secteur et des forces concurrentielles
Fiche - 2 pages - Stratégie
Modèle de fiche d'analyse de secteur et des forces concurrentielles.
Evaluation du budget familial
Fiche - 1 pages - Stratégie
Modèle de fiche sur la gestion mois par mois du budget familial.
Test de rentabilité de franchise
Fiche - 1 pages - Stratégie
Utilisez ce formulaire pour vous aider à évaluer la faisabilité de votre projet d'affaires en tant que concept pouvant être franchisé. Répondez à chaque question, en attribuant une note allant de 1 à 5, 5 étant la note la plus forte. Faites le total de chaque colonne, puis additionnez les...
Fiche d'évaluation de répartition des activités de support de la chaîne de valeur
Fiche - 1 pages - Stratégie
Modèle de fiche d'évaluation de répartition des activités de support de la chaîne de valeur.
Fiche de sélection des opportunités à démarrer
Fiche - 2 pages - Stratégie
1. Premièrement, énumérez par ordre d'intérêt les idées d'entreprise que vous avez. Dans l'espace blanc situé en haut à gauche du tableau ci-dessous, mettez l'idée qui vous semble la plus intéressante. Placez ensuite en dessous la suivante et ainsi de suite. (...)
Fiche de fixation d'objectifs
Fiche - 2 pages - Stratégie
Modèle de fiche fixant les objectifs de la gestion et énumérant les objectifs les plus importants.
Fiche de comparaison de franchises
Fiche - 1 pages - Stratégie
Modèle de fiche aidant à mesurer l'attractivité de chacune des franchises que vous entendez démarrer.
L'implantation à l'étranger et les changements organisationnels
Cours - 10 pages - Stratégie
- La création d'une entreprise ou d'un établissement à l'étranger - L'acquisition d'au moins 10% du capital social d'une société étrangère déjà existante - Le réinvestissement de bénéfices par la filiale ou la succursale - Les opérations entre la maison mère et les...
