Création d'entreprise de A a Z
Analyse financière - 3 pages - Stratégie
- Quelle est la stratégie de développement de l'entreprise à moyen et long terme ? (succinct) - Politique de coûts faibles ou différenciation ? - Diversification ? / Spécialisation ? - Politique de développement : ouverture ou non du capital à des investisseurs ? - etc - Quelles sont vos...
Supermarkets and the World Wide Web
Thèse - 4 pages - Stratégie
Marks and Spencer, Tesco, Morissons, Sainsbury's, Spar, Londis, Aldi, Lidl, etc ...with the upcoming Yule, supermarkets are working twice as hard to achieve their ends. As they proudly display the reassuring colors of Santa Claus on their websites, home pages are a festival of twinkling snowflake...
Swarovski and the social media
Étude de cas - 7 pages - Stratégie
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...
Competitive Advantage of France in Haute Couture
Étude de marché - 10 pages - Stratégie
What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...
Analyse de la stratégie de Danone
Étude de cas - 5 pages - Stratégie
De cette analyse ressort les points faibles et les ponts forts de l'entreprise Danone pour faire face à la concurrence croissante du marché des produits laitiers. Nous verrons alors comment une entreprise multinationale se place dans son secteur et sur quelles branches les concurrents...
Comment rester flexible tout en optimisant ses choix à long terme ?
Dissertation - 4 pages - Stratégie
Jusqu'aux années 1990 on assimilait la flexibilité à la réactivité de l'atelier. La capacité de l'entreprise à réagir dans l'incertitude et dans l'urgence est de plus en plus une question de survie. Mais depuis les années 2000, elle induit flexibilité des ressources humaines....
Stratégie de Distribution d'Apple (2010)
Étude de marché - 6 pages - Stratégie
Ce dossier présente dans une première partie l'entreprise Apple, son histoire, et principalement ses produits. Une deuxième partie décrit les canaux de distributions utilisés par Apple en allant du canal court (premium reseller) au canal long (site internet, point de vente). Une troisième...
Dubai land Case Study: Would the Pharaohs have dared?
Étude de cas - 8 pages - Stratégie
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
General Motors - Strategic management plan
Étude de cas - 8 pages - Stratégie
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Luxury Automotive Supply into the Californian market
Étude de cas - 5 pages - Stratégie
This report consists in the case study of Luxury Automotive Supply tackling the Californian market. It deals with five questions: Company's Breakeven analysis, expected return on the firm's common stock calculation, WACC calculation, Capital Asset Pricing Model, Choice for payment terms,...
AMD: A Customer-centric approach to innovation
Étude de cas - 9 pages - Stratégie
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Limited perspectives for electric cars: Auto industry facing new challenges
Étude de cas - 12 pages - Stratégie
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Sampling issues in Business Statistics
Étude de cas - 7 pages - Stratégie
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
Etude Stratégique Groupe Alstom
Étude de cas - 3 pages - Stratégie
Ce document est un projet de stratégie d'entreprise, réalisé dans le cadre d'un Mastère spécialisé a l'ESC Toulouse. Il présente la stratégie d'entreprise du groupe Alstom en 2010.
Analyse Stratégique McDonald (2007)
Étude de cas - 10 pages - Stratégie
L'analyse stratégique consiste à repérer les facteurs susceptibles de produire un impact sur le secteur d'activité et à en mesurer l'intensité, ainsi qu'à évaluer les capacités de l'organisation à faire face aux défis et à saisir les opportunités de développement. La firme Mc...
Etude de cas de GL Events spécialisée en logistique de l'événementiel
Étude de cas - 12 pages - Stratégie
Générale Location est devenue GL Events dès lors qu'elle a pris la décision de s'ouvrir à l'international. En effet, la petite entreprise lyonnaise a réussi à être reconnue internationalement après de multiplies choix stratégiques. On dénombre aujourd'hui trois segments de marché...
Quelles stratégies de distribution ont permis à l'enseigne Décathlon de devenir leader sur le marché du sport ? (2011)
Dissertation - 8 pages - Stratégie
L'enseigne Décathlon, une enseigne riche en valeurs, une enseigne soucieuse du bien-être de sa clientèle, une enseigne avec une réelle envie d'innover, un enseigne avec un esprit discounter-technique, et bien d'autres encore…c'est grâce à tous cela que ce géant de la distribution d'articles...
Strategic Marketing Plan: Case Zara
Étude de cas - 16 pages - Stratégie
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thèse - 22 pages - Stratégie
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
Wal-Mart's offer to Massmart - Porter's Five Forces + other relevant forces
Étude de cas - 7 pages - Stratégie
WalMart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake (Simon Mundy, 2010) to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces...
Etude de cas sur Body Shop ESC
Étude de cas - 1 pages - Stratégie
Etude de cas effectuée en Ecole de Commerce portant sur l'entreprise mondialement connue Body Shop.
Analyse et conception de systeme d'information
Cours - 1 pages - Stratégie
Cours schématique permettant de comprendre et de mettre en pratique un système de donnée
McDonald's and KFC - Recipes for Success in China
Étude de cas - 4 pages - Stratégie
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
What Sephora missed in launching the Japanese market ?
Étude de marché - 1 pages - Stratégie
Présentation PowerPoint en anglais sur l'entreprise Sephora et son implantation au Japon.
Strategic Marketing Plan: Caroll entering the middle market in China
Étude de cas - 10 pages - Stratégie
This is a file were we developed a strategic plan through the main tools. A first part is dedicated to the presentation of the company and its competitive market. Tools as the positioning brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
The Serious Game: Strategy and market analysis
Étude de cas - 20 pages - Stratégie
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Strategic marketing: The brand image applied to Nissan
Étude de cas - 7 pages - Stratégie
Nissan is a Japanese motor company that was founded in 19311. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales was $1.52 billion USD, and Nissan produced 3,395,065 cars this same year. Nissan is part of the Japanese biggest automotive...
La stratégie globale du Groupe Vinci
Dissertation - 26 pages - Stratégie
- Un actionnariat très diversifié. - Le groupe s'engage à s'ouvrir aux actionnaires individuels et à ses salariés. - Vinci cherche toujours à créer de la valeur et à conserver l'attractivité pour ses actionnaires. - Politique de distribution de 50% du résultat (même en temps de...
Analysis Advertising of Budweiser
Étude de cas - 43 pages - Stratégie
The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...
Case study: Hugo Boss
Étude de cas - 40 pages - Stratégie
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...
