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22 Mars 2011
pdf

Advertising and communication: Launching a new product - Women's magazine

Thèse - 10 pages - Stratégie

In this advertising and communication strategy based paper, we will deal with the launch of a new product - a women's magazine. In France, the press is a big market but there are some population segments which lack specialized magazines. One such segment covers women aged above...

22 Mars 2011
doc

Strategic Management: Royal Dutch Shell

Étude de cas - 10 pages - Stratégie

Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...

20 Mars 2011
pdf

Strategy and Accounting: The paywall strategy in the English and French newspaper market (strategy recommendations)

Étude de cas - 5 pages - Stratégie

In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The...

18 Mars 2011

Ebay's strategy

Analyse financière - 3 pages - Stratégie

eBay's strategy is to providing a safe trading place on the internet, the eBay community has flourished, by not only providing an efficient medium for people to buy or sell items directly from or to a large member of people, it's a forum where buyers and sellers, develop...

16 Mars 2011
doc

Création d'entreprise de A a Z

Analyse financière - 3 pages - Stratégie

- Quelle est la stratégie de développement de l'entreprise à moyen et long terme ? (succinct) - Politique de coûts faibles ou différenciation ? - Diversification ? / Spécialisation ? - Politique de développement :...

15 Mars 2011
pdf

Supermarkets and the World Wide Web

Thèse - 4 pages - Stratégie

Marks and Spencer, Tesco, Morissons, Sainsbury's, Spar, Londis, Aldi, Lidl, etc ...with the upcoming Yule, supermarkets are working twice as hard to achieve their ends. As they proudly display the reassuring colors of Santa Claus on their websites, home pages are a festival of twinkling snowflake...

14 Mars 2011
pdf

Swarovski and the social media

Étude de cas - 7 pages - Stratégie

Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the democratization of...

14 Mars 2011
pdf

Competitive Advantage of France in Haute Couture

Étude de marché - 10 pages - Stratégie

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest...

14 Mars 2011
doc

Analyse de la stratégie de Danone

Étude de cas - 5 pages - Stratégie

De cette analyse ressort les points faibles et les ponts forts de l'entreprise Danone pour faire face à la concurrence croissante du marché des produits laitiers. Nous verrons alors comment une entreprise multinationale se place dans son secteur et sur quelles branches les concurrents...

07 Mars 2011
doc

Comment rester flexible tout en optimisant ses choix à long terme ?

Dissertation - 4 pages - Stratégie

Jusqu'aux années 1990 on assimilait la flexibilité à la réactivité de l'atelier. La capacité de l'entreprise à réagir dans l'incertitude et dans l'urgence est de plus en plus une question de survie. Mais depuis les années 2000, elle induit flexibilité des ressources humaines....

07 Mars 2011
doc

Stratégie de Distribution d'Apple (2010)

Étude de marché - 6 pages - Stratégie

Ce dossier présente dans une première partie l'entreprise Apple, son histoire, et principalement ses produits. Une deuxième partie décrit les canaux de distributions utilisés par Apple en allant du canal court (premium reseller) au canal long (site internet, point de vente). ...

07 Mars 2011
doc

Dubai land Case Study: Would the Pharaohs have dared?

Étude de cas - 8 pages - Stratégie

Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due...

07 Mars 2011
doc

General Motors - Strategic management plan

Étude de cas - 8 pages - Stratégie

The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born;...

07 Mars 2011
pdf

Luxury Automotive Supply into the Californian market

Étude de cas - 5 pages - Stratégie

This report consists in the case study of Luxury Automotive Supply tackling the Californian market. It deals with five questions: Company's Breakeven analysis, expected return on the firm's common stock calculation, WACC calculation, Capital Asset Pricing Model, Choice for payment terms,...

07 Mars 2011
pdf

AMD: A Customer-centric approach to innovation

Étude de cas - 9 pages - Stratégie

This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...

07 Mars 2011
pdf

Limited perspectives for electric cars: Auto industry facing new challenges

Étude de cas - 12 pages - Stratégie

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

06 Mars 2011
pdf

Sampling issues in Business Statistics

Étude de cas - 7 pages - Stratégie

Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...

01 Mars 2011

Etude Stratégique Groupe Alstom

Étude de cas - 3 pages - Stratégie

Ce document est un projet de stratégie d'entreprise, réalisé dans le cadre d'un Mastère spécialisé a l'ESC Toulouse. Il présente la stratégie d'entreprise du groupe Alstom en 2010.

01 Mars 2011
pdf

Analyse Stratégique McDonald (2007)

Étude de cas - 10 pages - Stratégie

L'analyse stratégique consiste à repérer les facteurs susceptibles de produire un impact sur le secteur d'activité et à en mesurer l'intensité, ainsi qu'à évaluer les capacités de l'organisation à faire face aux défis et à saisir les opportunités de développement. La firme Mc...

28 févr. 2011
doc

Etude de cas de GL Events spécialisée en logistique de l'événementiel

Étude de cas - 12 pages - Stratégie

Générale Location est devenue GL Events dès lors qu'elle a pris la décision de s'ouvrir à l'international. En effet, la petite entreprise lyonnaise a réussi à être reconnue internationalement après de multiplies choix stratégiques. On dénombre aujourd'hui trois segments de marché...

28 févr. 2011
doc

Quelles stratégies de distribution ont permis à l'enseigne Décathlon de devenir leader sur le marché du sport ? (2011)

Dissertation - 8 pages - Stratégie

L'enseigne Décathlon, une enseigne riche en valeurs, une enseigne soucieuse du bien-être de sa clientèle, une enseigne avec une réelle envie d'innover, un enseigne avec un esprit discounter-technique, et bien d'autres encore…c'est grâce à tous cela que ce géant de la distribution d'articles...

21 févr. 2011
doc

Strategic Marketing Plan: Case Zara

Étude de cas - 16 pages - Stratégie

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

20 févr. 2011
doc

Philip Morris International's global strategy: Comparative cases of French and Chinese market

Thèse - 22 pages - Stratégie

In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...

20 févr. 2011
pdf

Wal-Mart's offer to Massmart - Porter's Five Forces + other relevant forces

Étude de cas - 7 pages - Stratégie

WalMart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake (Simon Mundy, 2010) to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five...

20 févr. 2011

Etude de cas sur Body Shop ESC

Étude de cas - 1 pages - Stratégie

Etude de cas effectuée en Ecole de Commerce portant sur l'entreprise mondialement connue Body Shop.

18 févr. 2011

Analyse et conception de systeme d'information

Cours - 1 pages - Stratégie

Cours schématique permettant de comprendre et de mettre en pratique un système de donnée

16 févr. 2011
doc

McDonald's and KFC - Recipes for Success in China

Étude de cas - 4 pages - Stratégie

To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The...

14 févr. 2011

What Sephora missed in launching the Japanese market ?

Étude de marché - 1 pages - Stratégie

Présentation PowerPoint en anglais sur l'entreprise Sephora et son implantation au Japon.

13 févr. 2011
doc

Strategic Marketing Plan: Caroll entering the middle market in China

Étude de cas - 10 pages - Stratégie

This is a file were we developed a strategic plan through the main tools. A first part is dedicated to the presentation of the company and its competitive market. Tools as the positioning brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...

13 févr. 2011
pdf

The Serious Game: Strategy and market analysis

Étude de cas - 20 pages - Stratégie

Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source...