Marketing plan of Microsoft Windows Vista in the United States
Étude de cas - 9 pages - Stratégie
The business idea of IKEA is to offer a wide range of home furnishing with good design and utilities at prices at a lower price so that a maximum number of people will be able to afford them. This sentence sums up the Ikea spirit and this document will present some of the strategies undertaken by...
Threats and opportunities for public relations in online communities
Étude de cas - 4 pages - Stratégie
"Apple Reinvents the Phone? - Apple published on its website on January 9th 2007, when Steve Jobs, the company's CEO, was presenting his brand new product to the world, at the MacWorld conference in San Francisco, USA. The event resulted in massive media coverage and newspapers described the...
Strategy of SAP
Étude de cas - 18 pages - Stratégie
Today, SAP is the global market leader in collaborative, inter-enterprise business solutions. The company now employs more than 34,000 people. But its leadership is threatened by Oracle's transformation from a database company to a business applications vendor. Over the course of three...
Culture and cultural diversities impact on business in India
Étude de cas - 17 pages - Stratégie
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and...
H&M in Japan
Étude de cas - 24 pages - Stratégie
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Apple business success analysis
Étude de cas - 13 pages - Stratégie
In this world full of technology and computing, largely dominated by Microsoft, Apple arrived to gain market shares after years of representing 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales. Since 1976, Apple has diversified its products and imposed its brand as...
Carrefour in Bulgaria
Étude de cas - 12 pages - Stratégie
Carrefour is an international supermarket group headquartered in France with a global network of supermarkets. It is the second largest retail group in the world in terms of revenue and sales figures. Carrefour operates mainly in the European Union, Brazil and Argentina, but also has shops in...
Strategic management, development strategies and analysis of Quicksilver
Étude de cas - 25 pages - Stratégie
This document is an analysis of the strategic management, development strategies and analysis of the company Quicksilver. The aim of our assignment is to study the current situation of Quiksilver and build strategic plans for the company's growth in future. As we see in our analysis,...
An analysis of internationalization strategies of French companies in Eastern Europe: the case of Ineo Polska
Étude de cas - 33 pages - Stratégie
Since the collapse of the Soviet Union in 1991 rapid changes have occurred in Central and Eastern European countries. Their economic development has literally boomed and they rapidly fulfil the requirements of the Copenhagen Criteria to be a member of the European Union. In 2004, most of them...
Management of Innovation - process and creativity
Étude de cas - 15 pages - Stratégie
We use the word 'Innovation' a lot currently. In reports, in all the internal communications, in the Union speeches, in the advertising campaigns, in politics, this word is up-to-date in every business and every organization. In this way, a companies which do not put in place innovative...
Case study: New Frontiers
Étude de cas - 17 pages - Stratégie
G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural positive...
An Irish firm in the Chinese Market
Étude de cas - 11 pages - Stratégie
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Financial analysis and management of international groups: Schneider vs Square D
Étude de cas - 7 pages - Stratégie
The electrical equipment industry, which generates revenues from construction and maintenance, is closely related to the economic conditions. This sector is characterized by the globalization of markets, the concentration of firms, the standardization of products and increasing costs of...
Strategy analysis: KFC
Étude de cas - 5 pages - Stratégie
Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...
The customer relationship management method in the company "Propriétés Privées"
Étude de cas - 9 pages - Stratégie
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
Why Microsoft bought Facebook?
Étude de cas - 3 pages - Stratégie
In this essay, we will try to find out why Microsoft bought the social website Facebook, spending $240 million. First, by defining and over viewing the current activities of Microsoft, this linked diversification can seem to be strategic nonsense and we can think that it would hardly fit into the...
Study of establishment of Caroll in China
Étude de cas - 18 pages - Stratégie
Caroll has been a subsidiary of Vivarte Group since 1988. It has a lot of experience in its domain and is now, undoubtedly, one of the ready-to-wear sector's greatest success stories. The brand has been recognized and appreciated by a great many women for over 40 years, and is particularly...
The war on talent: Korn/Ferry International in China
Étude de cas - 18 pages - Stratégie
With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...
Vicinity Smartcards
Étude de cas - 8 pages - Stratégie
Vicinity smartcards are defined by the ISO 15693 standard, which also define the Radio Frequency Identification. This standard points out that these smartcards have to function at a frequency of 13,56 MHz. The Smart Card Handbook (Rankl and Effing, 1997) tells us that most of the smartcards are...
Organizational development final assignment Merger and Acquisitions
Étude de cas - 15 pages - Stratégie
In this assignment, we will study eight different mergers that will help us understand them in the economic and financial context of the companies that are merging. For each merger, we will have to answer the following questions: Did historical results justify the deal? Was the merger...
Intercultural management cultural and strategic plan for setting up a subsidiary in China
Étude de cas - 11 pages - Stratégie
In this document, we analyze the various risks and challenges that arise while conducting a business in a foreign country. In fact, a company which wants to integrate a foreign market is confronted with a lot of difficulties. As each country has a different culture, history, values, evolution and...
Strategic management : Credit Agricole - publié le 05/03/2008
Étude de cas - 14 pages - Stratégie
As an international player in the worldwide banking market, the Crédit Agricole is one of the best French corporations in the sector. Set up in more than 60 different countries, the company also needs to be very reactive and cannot allow itself to stagnate in its growth. Thus, it will be very...
Organization development
Étude de cas - 24 pages - Stratégie
During the year 2006, around 28,000 mergers and takeovers have been registered. It is 9,000 more than in 2003, and reflects well the fact that to keep growing, companies need sometimes an external support. This phenomena concern all private and public companies, and is a major strategic point in...
Considering India's reputation as an ideal country for outsourcing, what are the strategic rationales for business outsourcing ?
Étude de cas - 8 pages - Stratégie
There is a recent, but very strong tendency for companies to focus on what they do best, their core business. This follows a previous tendency of vertical and horizontal integration that has led big companies to acquire skills and capabilities distant from their area of specialisation. Sometimes,...
Strategic Marketing - Caroll
Étude de cas - 18 pages - Stratégie
The fashion industry is not only one of the most profitable in the world, but also one of the most competitive. With globalization, clothing multinationals such as Nike, Gap, Zara and H&M have already conquered the world, and made this business global and standardized. Following this...
Total, a successful long-term strategy
Étude de cas - 7 pages - Stratégie
Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...
Google, Yahoo and DoubleClick (2006)
Étude de cas - 6 pages - Stratégie
Due to the extension of Google activities on on-line advertisement, the net profit of the company, almost doubled in the year 2005. The first world search engine declared a 733,4 million USD net profit at the end of December 2005. Last year (in 2005), Google had gathered in 381,2 millions in the...
SAP: installation, advantages and disadvantages (2005)
Étude de cas - 9 pages - Stratégie
SAP is the worldwide leader in integrated software companies. It was created in 1972 by 5 ex-executives of IBM. SAP's turn over was 8,5 million in 2005, and continues to raise. Net income is 1,5 billion. In the ERP market, SAP has 12 million users, and more than 100,000 licences set up. The...
Stratégie d'entreprise: Renault-Matra
Étude de cas - 5 pages - Stratégie
Renault a renouvelé l'accord avec Matra pour l'Espace II suite au succès inattendu mais incontesté du premier modèle. La demande ne cessait d'augmenter, et les cadences de production également. L'Espace a donc créé son propre segment sur le marché mais est encore loin de sa phase de maturité, les...
Nissan
Étude de cas - 5 pages - Stratégie
The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile technology in the 1970s. It knew a very fast growth...
