Danone global strategy
Étude de cas - 14 pages - Stratégie
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
The Centennial Olympic Stadium: a successful project
Étude de cas - 9 pages - Stratégie
In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...
The Aircraft company Airbus
Étude de cas - 8 pages - Stratégie
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
The battle over leadership in the sport industry: Adidas vs. Nike
Étude de cas - 3 pages - Stratégie
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Analysis of the development strategy of Societe Generale in Europe
Étude de cas - 8 pages - Stratégie
In the area of financial services, achieving an integrated market for banks and financial conglomerates is a core component of the European policy. The banking market seems to remain mainly national, but the free movement of capital, the adoption of the euro and the progressive harmonization of...
The SKF group
Étude de cas - 115 pages - Stratégie
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
Airbus vs Boeing ? une analyse commerciale de la bataille
Étude de cas - 22 pages - Stratégie
The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...
Algae exportation to Japan
Étude de cas - 23 pages - Stratégie
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
A look at Electricite de France (EDF)
Étude de cas - 16 pages - Stratégie
There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...
Start-Up Project: FIBLUX
Étude de cas - 7 pages - Stratégie
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Cadbury Schweppes: The Strategic Dilemma of Trebor Bassett
Étude de cas - 13 pages - Stratégie
Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international player in the late 1980s and was admired by its peers for...
Hewlett-Packard: The Flight of the Kittyhawk
Étude de cas - 10 pages - Stratégie
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
Case study: Amazon.com
Étude de cas - 6 pages - Stratégie
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Étude de cas - 7 pages - Stratégie
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Le groupe hôtelier Sol Melid
Étude de cas - 16 pages - Stratégie
Elegí presentar al grupo hotelero SUELO MELIA ya que es el grupo hotelero más importante de España. Para presentar Suelo MELIA, empiezé por una descripción de la compañía luego marcas, recientemente agrupadas bajo 4 signos. A continuación, la historia de la compañía permitirá ver la evolución en...
The Disney licencing
Étude de cas - 8 pages - Stratégie
Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements. Marketing is therefore, both a philosophy and a set of techniques which deals with research, product design and development, pricing, packaging, sales and sales...
United colors of Benetton: One suucess story
Étude de cas - 16 pages - Stratégie
One of the 5 best-known brands of the world, Benetton is unanimously cited for its scandalizing campaigns it launched at the beginning of the 1990's. It is obvious that the advertisement campaigns provoked violent reactions in the public, but one has to consider that those campaigns made...
Negotiating strategy
Étude de cas - 60 pages - Stratégie
Negotiation is generally defined as a dynamic process through which several parties (at least two) try to solve a "conflict", whether active or latent, which opposes them, and freely look for an "agreement". The conflict (opposition of opinions and/or interests) is "omnipresent and inevitable":...
Presentation of Dell firm
Étude de cas - 25 pages - Stratégie
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
Corporate strategy: Sensimor
Étude de cas - 21 pages - Stratégie
Sensimor AB's Headquarters is located in Västerås' Technology Park. It was set up in 2002 as the spin-out of ABB. The company's mission is to combine high-end laboratory equipment with front line industrial automation technology. In this project we will analyze Sensimor's...
The entry of Kellogg's on the Hungarian market
Étude de cas - 28 pages - Stratégie
The year 1999 marked the biggest challenge in our company's history which was the internal restructuring of our production and sales. One can imagine that this process is probably a time consuming process. Besides that, we also acquired Keebler Foods in 2000. As a result of the purchase...
The entry of Falke group on the Saudi Arabia market
Étude de cas - 44 pages - Stratégie
Facing an increasingly difficult economic environment in Europe, the FALKE Group as a traditional German family business, needs to enlarge its perspectives in future and think about entering further markets. Due to its organizational structure and its size, the company has always operated in...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Étude de cas - 22 pages - Stratégie
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
Company Overview: Leroy Merlin DIY
Étude de cas - 18 pages - Stratégie
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
The Strategy Analysis of Southwest Airlines Company
Étude de cas - 10 pages - Stratégie
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Coca-Cola's strategy
Étude de cas - 15 pages - Stratégie
Coca Cola Enterprises is recognized as the world's largest producer, marketer and distributor of products that was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The products of the Coca Cola company include some of the most popular beverage brands in the world. For...
Brand management - Land Rover North America
Étude de cas - 12 pages - Stratégie
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
Global business strategy
Étude de cas - 8 pages - Stratégie
Ranking number six worldwide and number two in Europe, PSA Peugeot Citroën has enjoyed the strongest organic growth of any carmaker in the last four years. In 2001, they sold more than three million vehicles, representing a year-on-year gain of 11.3%. Let's us firstly analyze the strategy...
Irish Biscuits LTD - A part of the Danone group
Étude de cas - 7 pages - Stratégie
Towards the end of 1994 the management team in Irish Biscuits Ltd identified the need to strengthen its marketing function. By July 1995 the marketing department had doubled in size and the marketing budget was increased to £2.5 million. The new team was charged with the task of upgrading the...
The Orange Development Strategy
Étude de cas - 4 pages - Stratégie
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
