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Études de cas en stratégie 1111 à 1140

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03 Sept. 2008
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Conceptual models in strategic management: The Boston Consulting Group growth / share matrix

Étude de cas - 10 pages - Stratégie

Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...

28 août 2008
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Ryanair Case Study

Étude de cas - 6 pages - Stratégie

Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland. The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb. This...

27 août 2008
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Risk management: Risk analysis of the company Gaudin Systemes

Étude de cas - 15 pages - Stratégie

I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...

25 août 2008
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A strategic review of Tesco PLC in the United Kingdom

Étude de cas - 13 pages - Stratégie

Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...

24 août 2008
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Strategic plan: "L´Oréal"

Étude de cas - 26 pages - Stratégie

L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....

13 août 2008
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Petrolivia and the olive oil producers market

Étude de cas - 5 pages - Stratégie

For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...

11 juil. 2008
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Ben & Jerry's ice cream: Environmental policy report

Étude de cas - 18 pages - Stratégie

Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...

02 juil. 2008
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Plan de negocio para una cadena de franquicias de comida rápida de mariscos y pescados : La Langosta feliz

Étude de cas - 46 pages - Stratégie

Dentro de los varios sectores en los cuales una empresa puede ser establecido, me decidí optar por el sector de la gastronomía: Hay amplias razones para mi decisión de fundar un negocio en este sector : - según un estudio de Michael Porter y Compustat la rentabilidad promedio (expresado con el...

23 juin 2008
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The worldwide marketing strategy of McDonald's

Étude de cas - 24 pages - Stratégie

What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...

20 juin 2008
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Corporate valuation: Laurent Perrier analysis

Étude de cas - 14 pages - Stratégie

Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an...

18 juin 2008
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Daimler Chrysler: Lessons in post-merger integration

Étude de cas - 21 pages - Stratégie

Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was compiled from public sources. Abstract: The merger of...

17 juin 2008
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Facebook: gain or pain?

Étude de cas - 5 pages - Stratégie

Facebook is a social networking website that aims to connect millions of users around the world. Users create profiles in which they include personal interests, pictures, movies etc. This information links the users to others who have posted similar information. In addition, there is an option to...

13 juin 2008
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Analysis of an oligopoly phone industry in South Africa

Étude de cas - 9 pages - Stratégie

With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...

13 juin 2008
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La compagnie japonaise "All Nippon Airlines"

Étude de cas - 15 pages - Stratégie

L'industrie du transport aérien dans sa globalité doit faire face aujourd'hui à un certain nombre de problèmes graves : l'attaque du 11 septembre 2001, la crise iraquienne, et plus récemment le SRAS (syndrome respiratoire aigu sévère)… Globalement, la plupart des compagnies n'ont pas réalisé...

12 juin 2008
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Case study: Woolworths turnaround strategy 2007

Étude de cas - 11 pages - Stratégie

Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...

09 juin 2008
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Business performance improvement: The Zara process

Étude de cas - 8 pages - Stratégie

Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...

09 juin 2008
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The impact of the lack of oil on the activity of the Promens company

Étude de cas - 12 pages - Stratégie

As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...

09 juin 2008
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Internationalisierung: das Beispiel von Starbucks

Étude de cas - 13 pages - Stratégie

Das erste Starbucks Coffee House wurde 1971 in Seattle von drei Geschäftspartnern eröffnet. Der Name Starbucks stammt aus Herman Melvilles Roman Moby Dick, einem klassischen amerikanischen Roman, weil Kaffee aus vielen verschiedenen Regionen exportiert wurde. Im Jahre 1982 kommt Howard Schultz zu...

08 juin 2008
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Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process

Étude de cas - 7 pages - Stratégie

Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...

06 juin 2008
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Lenovo case study

Étude de cas - 4 pages - Stratégie

IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...

02 juin 2008
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How Air France could be differentiated from low-cost carriers?

Étude de cas - 8 pages - Stratégie

The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...

02 juin 2008
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International business strategy spectrum brands - Case study

Étude de cas - 23 pages - Stratégie

In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...

02 juin 2008
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Electronic business system: Tabou case study

Étude de cas - 45 pages - Stratégie

Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves....

02 juin 2008
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Les alliances stratégiques : Une autre voie vers la croissance Le Cas d'IBM

Étude de cas - 11 pages - Stratégie

Gagner des parts de marché, exporter, innover : autant de possibilités offertes par les alliances stratégiques. Mais peut-on prédire le succès ou l'échec d'une alliance? Après avoir présenté et illustré les alliances stratégiques, nous nous attarderons sur le cas précis d'IBM, entreprise à...

19 mai 2008
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Corporate development Mergers

Étude de cas - 16 pages - Stratégie

Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...

19 mai 2008
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Strategy of SUEZ : case study

Étude de cas - 55 pages - Stratégie

Through the case study of Suez Group, we are willing to develop diverse concepts composing the definition of the strategy. Firstly, this company has mainly caught our attention by the unconditional reputation that it has built up over the years. Knowing that the Suez Group offers sustainable and...

19 mai 2008
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E -Business Model -La Redoute

Étude de cas - 11 pages - Stratégie

With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...

19 mai 2008
pdf

British Airways - case study

Étude de cas - 29 pages - Stratégie

In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...

16 mai 2008
doc

International Business Strategy - Acer, Inc.: Taiwan's rampaging dragon

Étude de cas - 8 pages - Stratégie

Acer was set up in 1976 under the company name Multitech, by Stan Shih, in Taiwan. This family entrepreneurial start up has grown rapidly based on a distinctive culture to become an international global brand competitor. For thirty years, the firm has met many challenges to face in the highly...

14 mai 2008
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"Identify and evaluate the different hypotheses which have been put forward to explain Japan's post war success in the international business arena"

Étude de cas - 21 pages - Stratégie

The Japan is currently the 2nd largest economy in the world, next to the United States. To achieve this position, the country has progressively enhanced its business environment to become internationally successful. Japan is an archipelago of 4 main islands, with a homogeneous population of 121...