The Coca-Cola Company on a strategic level
Étude de cas - 11 pages - Stratégie
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
The "Bel" group
Étude de cas - 22 pages - Stratégie
The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...
Gus Van Sant vs. Johnny Depp - publié le 19/02/2009
Étude de cas - 18 pages - Stratégie
You have wisely decided to use NPV to conduct your research. Discuss all the costs that should be included as your initial cash outflow for each scenario. Explain why each should and should not be included in your analysis. As the New CFO of the company, I am in charge of choosing the best...
Rohm & Hass strategic management plan criticism
Étude de cas - 16 pages - Stratégie
On September 1st, 1907 the company Rohm & Haas was born. Today it is a U.S. multinational company based in Philadelphia, Pennsylvania, and is one of the world leaders in specialty chemicals. It is a major manufacturer of specialty materials that defies conventional thinking through innovation and...
Facebook report
Étude de cas - 13 pages - Stratégie
The aim of this report is to introduce the concept of social networking thanks to the example of Facebook, and to see how this can have an influence on business strategies and more precisely on recruitment strategies. Organizations have indeed understood that information technology is starting to...
Study case: Sanofi Aventis
Étude de cas - 28 pages - Stratégie
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
Paul's pricing strategy
Étude de cas - 1 pages - Stratégie
Paul is a famous brand in France and is now developing in many other countries too. It is known in France as a quality product. It is interesting to analyze their pricing strategy as it defines their position on the market, in France as well as in the foreign countries where they are already...
Quick: Risk management analysis
Étude de cas - 15 pages - Stratégie
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Moneygram International: Case study of a fund transfer company
Étude de cas - 17 pages - Stratégie
Moneygram Company was founded in 1940. Initially, the company was named Traveler's Express Company. In 1998, it acquired Moneygram Payment systems Inc (a company specialized in transfers of money) and then changed its name to Money gram International Inc in 2003. This acquisition was probably...
Seeff Properties: Marketing and strategy analysis
Étude de cas - 29 pages - Stratégie
Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...
ElBulli case: Recommended strategy for ElBulli over the next five years
Étude de cas - 6 pages - Stratégie
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
Marketing strategy: Case study of Easy Mobile
Étude de cas - 13 pages - Stratégie
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
Corporate governance and business ethics: Air France-KLM
Étude de cas - 7 pages - Stratégie
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
Corporate development
Étude de cas - 8 pages - Stratégie
Corporate or organizational development is process which allows a company or an organization to develop its internal capacity in order to be as efficient as possible. Long term or short terms (missions) are possible. We do have to understand that there is a definite relation between the...
Strategy of the Japanese airline ANA
Étude de cas - 10 pages - Stratégie
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
How introducing a new service in a company, respecting its marketing strategy? The case of Aigle
Étude de cas - 8 pages - Stratégie
This is a new partnership of Aigle with Atalante tour operator which proposes specific trip to mountains or the sea. The goal is to propose discounts at customers who make trips. By buying in the shop, customers will gain points which will be converted to discounts for the trips. Indeed, these...
Les bonbons Haribo
Étude de cas - 8 pages - Stratégie
Document: Les bonbons Haribo, étude de marché Extrait: Leader sur le marché français de la confiserie de sucre, devant les géants Nestlé et Philip Morris, la firme allemande Haribo est une véritable institution. Pionnier du secteur, Hans Riegel crée, en 1920, son entreprise « Haribo » en...
Nintendo Wii: Entering a new industry of simulation
Étude de cas - 18 pages - Stratégie
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Strategic marketing assignment: Nespresso
Étude de cas - 15 pages - Stratégie
Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...
Credit Agricole
Étude de cas - 10 pages - Stratégie
You are a consultant who has been approached to review and offer a strategic plan to allow 'Credit Agricole' to merge its computer systems in each branch, so that they are all integrated. At the end of the 19th century, the bank was a small company which began with the creation of local...
Apple computer 2006
Étude de cas - 9 pages - Stratégie
Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in...
Importance of innovation, example of Altech
Étude de cas - 12 pages - Stratégie
Innovation is sometimes, used glibly as a buzzword that loosely translates into introducing some novelty. Technically, 'innovation' is defined merely as 'introducing something new'. There are no qualifiers of how ground-breaking or world-shattering that something needs to be; only...
Strategic analysis of McCarthy motors limited
Étude de cas - 26 pages - Stratégie
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more than 130...
Competitive strategy: Strategies model by Michael Porter
Étude de cas - 12 pages - Stratégie
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Danone and its strategy for the international markets
Étude de cas - 9 pages - Stratégie
The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international. Bartlett and Ghoshal are two such authors. They...
The Body Shop
Étude de cas - 15 pages - Stratégie
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to innovate...
Microsoft vs. Netscape: The war of browsers
Étude de cas - 2 pages - Stratégie
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
Why do people around the world are embracing Starbucks?
Étude de cas - 2 pages - Stratégie
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...
The impact of external growth strategies on airline corporate branding
Étude de cas - 35 pages - Stratégie
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Étude de cas - 70 pages - Stratégie
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
