Les services liés au tourisme et aux loisirs
Dissertation - 15 pages - Marketing tourisme
Les secteurs du tourisme et des loisirs ont pris une importance considérable depuis ces dernières années. Le nombre de voyageurs, touristes et visiteurs a fait de ces secteurs, l'un des plus rentables pour l'économie des pays. Il n'est pas inutile de rappeler que la France, est le pays le plus...
Integrated Marketing Communication of Zara and Desigual
Étude de cas - 33 pages - Marketing tourisme
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
What are challenges facing food retailers regarding e-commerce?
Thèse - 7 pages - Marketing tourisme
With 30% growth in 2009, and 171 billion euros anticipated in 2010 in Europe - while retail trades have registered a decrease of 3% - e-commerce has been a real success especially during the time of economic crisis. However, the report can be moderated because the development of this new form...
Marks and Spencer: Strategic marketing
Thèse - 15 pages - Marketing tourisme
Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...
Marketing management
Thèse - 4 pages - Marketing tourisme
Nowadays, brand experience has become more and more a concern for marketers. They have realised that consumers' experience of the brand has to be understood, as it will be really important for developing and implementing marketing strategies for products and services, and thus for trying to make...
Strategic marketing: 'Caroll Paris in China'
Thèse - 9 pages - Marketing tourisme
The clothing market is one of the most competitive markets. Nowadays, the production is concentrated in China because of low labor cost. We know that this country is hailing more foreign investments and is going to be a super economic power in a few years. This is the most populated country in...
International marketing: The strategic plan to introduce MTV's radio in the French market
Dissertation - 10 pages - Marketing tourisme
The music industry will face great challenges for the next few years. Due to new technologies and especially the Internet, the industry has to find new ways to “sell music” and to make the customers interested in their product. The main issue in the music industry is the development of...
Launching a car insurance company
Étude de marché - 15 pages - Marketing tourisme
Our company wants to launch a new product - car insurance. We propose an all inclusive pack for our customers who will benefit from free services such as fixing their damaged car and the loan of a car during repair. Moreover, young drivers will benefit from better price than other car insurance...
La diversité des activités touristiques
Dissertation - 5 pages - Marketing tourisme
Si nous devions donner une définition de l'industrie touristique, les mots nous manqueraient, tellement celle-ci est complexe et évolutive. En effet, la majorité des personnes collent systématiquement le mot « voyage » au tourisme. Or ils sont peu au courant des rouages et connexions qui se...
Strategic Marketing Communications: Recommendations for the new marketing campaign
Dissertation - 7 pages - Marketing tourisme
In part one, we will see that the French marketing campaign of the product 'Nivea for Men' needs to be adapted to the Cypriot market so that the market perceives the benefits of this product and use it. In fact, this communication did not consider the macho aspect of the Cypriot society...
How to build an Offline/Online Marketing Plan?
Mémoire - 40 pages - Marketing tourisme
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
Foreign Trade of China
Analyse sectorielle - 5 pages - Marketing tourisme
Nowadays, we can say that the Chinese economy is growing rapidly. It is probably one of the most dynamic economies in the world. This can be showed by the fact that over the last 20 years the Chinese GDP has grown by 9. 5 %. We can also classify China, according to its GDP. On the one hand,...
Marketing management in a Globalizing World
Dissertation - 9 pages - Marketing tourisme
French Connection is a company founded in the United Kingdom in 1972 which produce and distributes branded fashion clothing for men and women to more than 30 countries around the world from their offices in London, New York, Hong Kong and Toronto. French Connection's company is a high street...
Direct & Electronic Marketing: Ryan air and Easy Jet
Étude de cas - 5 pages - Marketing tourisme
As the most part of students in the world, I like travel, discover the world, different culture, and different lifestyle, open our mind to the world. New IT emerged with our growth, we are an IT generation, and now it's really easy to find everything on the World Wide Web. As a part of students,...
L'évolution de l'image transmise à travers les guides touristiques de la ville de Londres
Dissertation - 17 pages - Marketing tourisme
Londres fait partie de ces grandes capitales de l'Europe qui attirent un nombre considérable de touristes chaque année. Beaucoup de guides sur Londres sont ainsi vendus. Mais quelles informations donnent-ils sur la ville? Quelles images transmettent-ils? C'est ce que nous allons essayer de...
Nespresso: Porter's 5 Forces Analysis for the coffee market
Étude de cas - 4 pages - Marketing tourisme
Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...
Marketing and the promotion of Bordeaux Wines in France and abroad
Mémoire - 60 pages - Marketing tourisme
In the past few years, there has been a new phenomenon known as the 'French Wine Crisis'. This industry of French wine previously known as unique and untouchable is now confronted by an international competition that has been able to adapt its products and features for the wine consumers...
Does men perfume advertising influence French men (Nantes) consumers in their decision making process?
Dissertation - 35 pages - Marketing tourisme
The advertising is currently present everywhere in our society where the information and the communication are dominant. Indeed, the studies demonstrate that we receive on average three thousand advertisements a day intended to influence us, what illustrates perfectly the omnipresence of the...
Case Analysis: Absolut Vodka - Managing Marketing Communications
Étude de cas - 5 pages - Marketing tourisme
Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...
International customer behavior: How mp3 industries created and developed a new market?
Cours - 26 pages - Marketing tourisme
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
Integrated marketing communication(IMC) Measurement & Evaluation
Présentation - 38 pages - Marketing tourisme
1) Consumer-generated advertising - People ? Consumers AND Generators - Creation of their own advertising ? loss of control - Consumer agency - Not only “co-creating brand meaning” but also “creating brand communication” 2) Virtual worlds - Kind of an online community -...
Heineken marketing strategy and communication mix
Étude de cas - 20 pages - Marketing tourisme
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
A sustainable luxury: When the luxury industry is becoming green - A report on the luxury industry market mix
Dissertation - 11 pages - Marketing tourisme
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
Les stratégies des opérateurs sur l'île de Noirmoutier
Dissertation - 30 pages - Marketing tourisme
Ce dossier a pour objectif de présenter les divers acteurs du développement de l'île de Noirmoutier, à savoir la Communauté de Communes (anciennement SIVOM), les partenaires actuelles et deux nouvelles propositions de partenariat. Ces nouveaux partenariats ont pour objectif de développer...
Le marketing territorial de l'île de Noirmoutier
Dissertation - 65 pages - Marketing tourisme
La communauté de commune de Noirmoutier a décidé de réaliser le bilan du programme d'aménagement et de développement du canton de Noirmoutier, 20 plus tard. Ainsi nous vous présentons tout d'abord les différents éléments qui nous ont permis de faire le constat en 2009 de l'état de l'île de...
Do brands suffering from the effects of aging can ever hope to find a second life?
Thèse - 64 pages - Marketing tourisme
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...
DuPont: Case Study
Étude de cas - 6 pages - Marketing tourisme
Problem definition is the most important step in a marketing research project. It involves stating the general problem and identifying the specific components of the marketing research problem. And only when the marketing research problem has been clearly defined, the research can be designed and...
Lenovo Vs. Helwett Packard in the Chinese market
Étude de cas - 22 pages - Marketing tourisme
The Chinese PC market is, behind the US, the second largest market in the world. With its 1.3 billion inhabitants and an expected market growth of 19%, the Chinese PC market is probably one of the most interesting emerging markets. While the local companies were very strong in the past, they now...
International Marketing: Launching a French restaurant in Spain
Étude de marché - 8 pages - Marketing tourisme
Spain is a European country situated on the South Western of France, on the Eastern side of Portugal. It is boarded by Mediterranean Sea and Atlantic Ocean. As we can see it on the picture, the Spanish flap is composed of three colours: red on the top, a yellow stripe and a second red one. The...
Dubai-Land, would the pharaohs have dared?
Dissertation - 11 pages - Marketing tourisme
Dubai's fast improvement to a thriving city that is the model of modernity and global commerce was spearheaded by the discovery of oil and gas in the UAE. Subsequently Dubai's government launched a program of re-investment and diversification. As a result, the opulence generated by oil and gas...
