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Marketing du tourisme

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04 Mars 2011

Etude marketing Hotel Juliomagus à Angers

Étude de cas - 2 pages - Marketing tourisme

Etude de cas, d'un hôtel fictif situé dans l'agglomération d'Angers. Analyse et SWOT de l'hôtel

03 Mars 2011
ppt

La communication territoriale au service du marketing territorial (soutenance)

Présentation - 10 pages - Marketing tourisme

Objectif du mémoire : * Souligner les différents rapports que peuvent entretenir la communication et le marketing territorial, appliqués au sein de structures locales. * Communication et marketing territorial : ces deux entités sont opposées, de...

27 févr. 2011
doc

Comment le tourisme de luxe en Europe a-t-il su s'internationaliser ?

Dissertation - 6 pages - Marketing tourisme

On entend par tourisme de luxe tout ce qui concerne l'hôtellerie, la restauration, le transport, mais également tout ce qui concerne les activités telles que le shopping, et les divertissements. Il peut parfois être ostentatoire (le segment du luxe est 22 fois supérieur au segment bas de gamme),...

24 févr. 2011
doc

Motivation et satisfaction - tourisme (en espagnol)

Dissertation - 3 pages - Marketing tourisme

Dossier réalisé dans le cadre d'un cours de marketing touristique. Résumé : A partir de un profundo estudio de los datos recaudados por la encuesta realizada sobre las motivaciones y satisfacciones del turista, veremos lo que realmente mueve al turista, lo que busca en...

24 févr. 2011
doc

Integrated marketing communication strategy for Kellogg's Special K

Thèse - 11 pages - Marketing tourisme

This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...

22 févr. 2011
doc

Integrated marketing communication: Promotional report for Kindle

Étude de cas - 19 pages - Marketing tourisme

This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...

16 févr. 2011
pdf

Plan d'action en espagnol pour promouvoir le tourisme dans la commune du Rozel

Étude de cas - 2 pages - Marketing tourisme

Tenemos tres claves para este plan: posicionamiento, público objetivo, estrategia. El posicionamiento es la imagen que el turista debe recuerdar del territorio, lo que lo diferencia de los otros. El público objetivo: la clientela "familias" de todo tipo, tan bien con los padres que con los...

16 févr. 2011
doc

Le tourisme en Méditerranée - publié le 16/02/2011

Dissertation - 3 pages - Marketing tourisme

On considère généralement le tourisme comme un système d'acteurs, de pratiques et de lieux qui a pour objectif de permettre aux individus de se déplacer temporairement pour leur recréation hors de lieux quotidiens. La France est bordée par la mer Méditerranée sur plus de 1100 km. Cette mer baigne...

15 févr. 2011
pdf

Marketing Plan - Introduction of the new Guinness Black Lager on the French Market

Étude de cas - 20 pages - Marketing tourisme

Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...

15 févr. 2011
doc

Forcelink communication campaign (December 2010)

Étude de cas - 8 pages - Marketing tourisme

Forcelink is a company which proposes an innovative service to improve work efficiency. It is a mobile workforce management system that allows any organization to issue work electronically to their field staff and receive update from staff, via standard WAP (Wireless Application Protocol)...

14 févr. 2011
doc

Market research: The UK ice cream market (2011) - 'Gelato'

Étude de marché - 6 pages - Marketing tourisme

According to a study in the UK, “The ice cream sector is a major part of the UK's food economy with an estimated value of £4 billion” and “Ice cream sales contribute £1.4 bn to the UK economy” (BBC News (b) 2010). As we can observe, there is a substantial ice...

14 févr. 2011
doc

Advertising & Communication: Launch of a new Recycling center-'Happy Center, the Real One'

Thèse - 10 pages - Marketing tourisme

This document presents the development of a new service, a new recycling center called “Happy Center” based in California, a hotspot for environmental issues. This company, which specializes in the recycling of electronic equipment such as mobile phones and computers, ...

07 févr. 2011
doc

Green Marketing: Opportunities and Limitations of Targeting the Green Segment - Case study of IBM

TD - 59 pages - Marketing tourisme

Abstract Purpose - Intend to improve the knowledge base concerning the growing green market population. Objectives - Assess the potentiality of targeting the green consumers in France and in India, by understanding their behaviors and expectations. We also tried to...

07 févr. 2011
doc

International marketing : Port wine export to USA

Étude de marché - 7 pages - Marketing tourisme

The worldwide wine market is very specific. It has the particularity that no one wine company (even in the modern world history) has more than one percent of the market, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years, up nearly two...

06 févr. 2011
pdf

Sample Marketing plan: 'You can Bike'

Thèse - 7 pages - Marketing tourisme

Our new product will offer to the disabled people the opportunity to make cycle tours with aninfrastructure prepared according to their needs.The mission statement is: ‘Everyone can do it'. This sentence has two meanings. The first one isthat even if you are disabled, you can participate in...

04 févr. 2011
doc

Advertising and communication: Launching a sample product 'BISHAVED'

Étude de marché - 8 pages - Marketing tourisme

This document is about the creation of a new shaving cream that does not exist in the market. It begins with the competitive analysis of three products, then there are the definitions of the new product and the target audience. To finish with, there are the regulatory issues that have to be taken...

02 févr. 2011
doc

Marketing strategy: Case Adidas

Étude de cas - 33 pages - Marketing tourisme

In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...

01 févr. 2011

Cas marketing Club Med

Étude de cas - 5 pages - Marketing tourisme

En 2004, le Club Med a fait le choix d‘un repositionnement haut de gamme. 6 ans plus tard, nous avons essayé de repenser ce positionnement tout d‘abord, en démontrant ses qualités et ses défauts, puis en essayant d‘améliorer la situation actuelle avec une nouvelle stratégie.

01 févr. 2011

Conception d'un dépliant publicitaire

Guide pratique - 3 pages - Marketing tourisme

Il est à la fois simple et efficace, présentant l'entreprise comme les services offerts. Le type de papier retenu (couché mat 250g) et le type d'impression (quadri + vernis UV) jouent également un rôle important dans la conception du support. Le produit final sera "sobre et...

25 Janv. 2011
pdf

Sports sponsorship and its role in French corporate marketing strategy

Thèse - 60 pages - Marketing tourisme

The common objective of each corporation is to be profitable by developing the sales of its products and services. Implementing the right marketing strategy is crucial for companies to be differentiated from their competitors in a context of high global competition on the world markets, where the...

17 Janv. 2011
doc

Royal Dutch Shell plc: A company that needs to face the future today

Thèse - 16 pages - Marketing tourisme

Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global...

13 Janv. 2011
doc

Quin'Os marketing communications mix

Thèse - 10 pages - Marketing tourisme

This delicious new age recipe is the perfect complement to our modern diets. Quin'Os is a cookie made of Quinoa flour which are rich in proteins and roasted Quinoa grains which impart crunchiness. The oil used is Canola oil, the good oil that makes a health difference compared to the...

11 Janv. 2011
doc

Les services liés au tourisme et aux loisirs

Dissertation - 15 pages - Marketing tourisme

Les secteurs du tourisme et des loisirs ont pris une importance considérable depuis ces dernières années. Le nombre de voyageurs, touristes et visiteurs a fait de ces secteurs, l'un des plus rentables pour l'économie des pays. Il n'est pas inutile de rappeler que la France, est le pays le plus...

05 Janv. 2011
doc

Integrated Marketing Communication of Zara and Desigual

Étude de cas - 33 pages - Marketing tourisme

The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which...

05 Janv. 2011
doc

What are challenges facing food retailers regarding e-commerce?

Thèse - 7 pages - Marketing tourisme

With 30% growth in 2009, and 171 billion euros anticipated in 2010 in Europe - while retail trades have registered a decrease of 3% - e-commerce has been a real success especially during the time of economic crisis. However, the report can be moderated because the...

03 Janv. 2011
pdf

Marks and Spencer: Strategic marketing

Thèse - 15 pages - Marketing tourisme

Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...

03 Janv. 2011
pdf

Marketing management

Thèse - 4 pages - Marketing tourisme

Nowadays, brand experience has become more and more a concern for marketers. They have realised that consumers' experience of the brand has to be understood, as it will be really important for developing and implementing marketing strategies for products and services, and thus for trying to make...

02 Janv. 2011
doc

Strategic marketing: 'Caroll Paris in China'

Thèse - 9 pages - Marketing tourisme

The clothing market is one of the most competitive markets. Nowadays, the production is concentrated in China because of low labor cost. We know that this country is hailing more foreign investments and is going to be a super economic power in a few years. This is the most populated country in...

29 déc. 2010
doc

International marketing: The strategic plan to introduce MTV's radio in the French market

Dissertation - 10 pages - Marketing tourisme

The music industry will face great challenges for the next few years. Due to new technologies and especially the Internet, the industry has to find new ways to “sell music” and to make the customers interested in their product. The main issue in the music industry is the development of...

28 déc. 2010
doc

Launching a car insurance company

Étude de marché - 15 pages - Marketing tourisme

Our company wants to launch a new product - car insurance. We propose an all inclusive pack for our customers who will benefit from free services such as fixing their damaged car and the loan of a car during repair. Moreover, young drivers will benefit from better price...