International business strategy The Japanese Car Industry
Étude de marché - 24 pages - Stratégie
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Le diagnostique stratégique
Cours - 28 pages - Stratégie
Cours d'organisation stratégique et qualité sur les démarches et choix stratégiques pris en entreprise. Grâce a ce dossier vous apprendrez les différentes techniques utilisées lors des choix stratégiques en entreprise: analyse SWOT; analyse PESTEL; chaîne de valeur... En deuxième partie un...
Brasseries Kronenbourg: 1664
Étude de cas - 21 pages - Stratégie
We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...
Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
Étude de cas - 10 pages - Stratégie
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
Qui commande?: Charles de Gaulle, « Chapitre 5 : le politique et le soldat », Le fil de l'épée, (Première édition, 1932) in Le fil de l'épée et autres écrits
Fiche de lecture - 3 pages - Stratégie
Cet extrait des Mémoires du Général de Gaulle porte une réflexion générale sur la nature et les modalités du commandement articulant pouvoir politique et puissance militaire, en temps de paix mais, surtout, lors d'hostilités armées. Le Général de Gaulle propose ici une lecture personnelle des...
Le diagnostic stratégique : environnement et analyse concurrentielle
Fiche - 4 pages - Stratégie
Cours d'économie présentant le diagnostic stratégique. Il traite de l'environnement dans la vie de l'entreprise et de l'analyse concurrentielle. Document de quatre pages au format Word pour 760 mots idéal pour les révisions ou pour réaliser un exposé sur le sujet.
Les orientations stratégiques de l'entreprise
Fiche - 3 pages - Stratégie
Cours d'économie présentant de manière synthétique les différentes orientations stratégiques : l'internalisation, les modes d'importation, la spécialisation, la diversification mais également la différenciation. Document de trois pages environ au format Word pour 560 mots.
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader
Dissertation - 5 pages - Stratégie
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
Airline companies strategy and Open Skies Agreement
Étude de marché - 9 pages - Stratégie
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
Making 'inn'-roads into Indonesia : Potentials and risks of launching a hotel chain in Indonesia
Étude de marché - 50 pages - Stratégie
Since I first started studying at the university level, I often went abroad to work, perfected language skills, or simply took some time off. It was only last year that I have had the opportunity to carry out an internship. After the Licence year at the University of Evry, France, I worked for...
Impact of Internet Channel on Auto Insurance Industry
Dissertation - 22 pages - Stratégie
The influence of internet on the insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing trends of...
What skills does it take to "manage" cross-cultural M&A?
Dissertation - 13 pages - Stratégie
Mergers and acquisitions continue in spite of an alarming failure rate as they rarely manage to benefit the shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies conducted have reached similar conclusions: around 65% of takeovers harm the...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Étude de marché - 26 pages - Stratégie
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
Internationalisation process of firms: theories; motives and influencing factors
Dissertation - 23 pages - Stratégie
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
Danone global strategy
Étude de cas - 14 pages - Stratégie
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement
Dissertation - 8 pages - Stratégie
Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most industrial...
The Centennial Olympic Stadium: a successful project
Étude de cas - 9 pages - Stratégie
In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...
La planification stratégique
Dissertation - 12 pages - Stratégie
A l'heure actuelle, les divers analystes parlent beaucoup des mutations que subit notre société. Mutation de l'environnement économique, mutation du comportement et des attentes du consommateur… Mais l'on évoque rarement les conséquences de ces changements pour les entreprises : apparition...
The Aircraft company Airbus
Étude de cas - 8 pages - Stratégie
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
The battle over leadership in the sport industry: Adidas vs. Nike
Étude de cas - 3 pages - Stratégie
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Les industriels américains de l'agroalimentaire confrontés aux problèmes de santé publique
Dissertation - 28 pages - Stratégie
L'obésité n'est pas une maladie contagieuse, pourtant l'OMS dans son rapport publié en mars 2003 et intitulé "Régime, nutrition et la prévention des maladies chroniques" parle d'épidémie. Cet organisme s'alarme en particulier de la vitesse d'expansion de l'obésité dans...
La formidable réussite de Pernod Ricard
Fiche - 5 pages - Stratégie
Fortement implantée sur tous les continents, Pernod Ricard est le 2ème opérateur de vins et spiritueux dans le monde, le n°1 en dehors des Etats-Unis. Depuis sa création en 1975, une forte croissance interne et des acquisitions ambitieuses, en particulier celle de Seagram en 2001 et celle...
Analysis of the development strategy of Societe Generale in Europe
Étude de cas - 8 pages - Stratégie
In the area of financial services, achieving an integrated market for banks and financial conglomerates is a core component of the European policy. The banking market seems to remain mainly national, but the free movement of capital, the adoption of the euro and the progressive harmonization of...
Les stratégies de coopération : les nouveaux enjeux ?
Dissertation - 10 pages - Stratégie
Quelles sont les raisons des alliances stratégiques contemporaines ? En quoi ce phénomène est-il hétérogène ? Comment les dirigeants font-ils pour mettre en œuvre une alliance ? Quels sont les risques et les conditions d'une alliance durable et efficace pour les partenaires ?. Dans les...
The SKF group
Étude de cas - 115 pages - Stratégie
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
La responsabilté sociale de l'entreprise
Dissertation - 20 pages - Stratégie
Phénomène planétaire qui tend à « produire un marché mondial unique pour les biens, les services, le capital et le travail », la mondialisation consiste en fait en la généralisation de l'échange - en particulier du libre-échange. Selon les approches libérales, cet « échange généralisé » est avant...
How do companies maximize the return on corporate philanthropy?
Dissertation - 36 pages - Stratégie
Corporate philanthropy has been a common phenomenon for the last 50 years. After the mid 1990s, companies began to increasingly align their philanthropic programs with their business interests. This resulted in a convergence of social and economic objectives, introducing the practice of strategic...
La mise en valeur du patrimoine gazier et électrique
Dissertation - 7 pages - Stratégie
Le gaz et l'électricité sont deux énergies qui ont marqué à la fois l'histoire des industries, des technologies mais aussi l'histoire de la vie quotidienne. Ces deux énergies ont longtemps été en concurrence durant le 19ème et le 20ème siècle, tant au point de vue des innovations, que des...
A quelle logique répondent, aujourd'hui, les fusions absorptions ?
Dissertation - 9 pages - Stratégie
En ce début d'année 2006, l'actualité a été bouleversée par une OPA hostile du groupe Mittal Steel sur le groupe français Arcelor, ce qui est une nouvelle démonstration du phénomène de FA. C'est dans un contexte de globalisation, de dérégulation des marchés et de développements techniques rapides...
Airbus vs Boeing ? une analyse commerciale de la bataille
Étude de cas - 22 pages - Stratégie
The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...
