Thèse en Stratégie 31 à 43

Voir tous les documents

43 résultats

10 déc. 2010

WORK 'N' COFFEE

Thèse - 13 pages - Stratégie

What is Work 'n' Coffee? It's a combination of a warm and convivial atmosphere with a studious area for students who want to work. A place to work, yes, but a lounge bar and a coffee shop as well! The bar will propose several offers available, for working and conference rooms....

09 déc. 2010

Paul's Strategy

Thèse - 4 pages - Stratégie

Possible countries for the further expansion of the company are the rapidly developing BRIC countries (Brazil, Russia, India and China) or Singapore. Choose one of these countries and assess its suitability for further expansion of the Groupe Holder. You should justify you recommendation and...

09 déc. 2010

Inter-nation marketing: Easy-jet in India

Thèse - 4 pages - Stratégie

EasyJet is one of the most surprising companies that established in the last decade. Its business model based on reasonable price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Founded in 1995 by Stelios Haji-loannou, EasyJet is...

09 déc. 2010

International business in India

Thèse - 6 pages - Stratégie

The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...

24 Nov. 2010

Ikea strategies in the marketplace

Thèse - 3 pages - Stratégie

IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. ...

19 Nov. 2010

Strategy management : Competition and cooperation in the Network level strategy

Thèse - 3 pages - Stratégie

According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...

19 Nov. 2010

Traditional strategy tools do not work in a more turbulent environment - An analysis

Thèse - 5 pages - Stratégie

In the context of the fast-moving environment in today's business world, the major part of firms use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this organizational thinking context,...

18 Nov. 2010

Differentiation and CRM implementation for the company 'Darty'

Thèse - 4 pages - Stratégie

Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In 1968,...

09 Nov. 2010

International Strategic Management - L'Oreal

Thèse - 13 pages - Stratégie

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

02 Nov. 2010

Skype: Company overview, strategy and SWOT analysis

Thèse - 9 pages - Stratégie

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

22 Oct. 2010

Starbucks Coffee - The French flop

Thèse - 3 pages - Stratégie

Starbucks Coffee is a chain of cafes. The escorted image is the one of the Central Park Perks Café (the one of the TV Show Friends): a warm and cosy place where beautiful young smart and intellectual people are going to relax after a hard work day. A place where you are not leaning at the counter...

06 Oct. 2010

The Dubai-land Case

Thèse - 5 pages - Stratégie

The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...

06 Oct. 2010

Starbucks Corporation Strategy

Thèse - 20 pages - Stratégie

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the...

En cliquant sur OK, vous acceptez que Pimido.com utilise des cookies ou une technologie équivalente pour stocker et/ou accéder à des informations sur votre appareil. Ces informations personnelles peuvent être utilisées pour mesurer la performance publicitaire et du contenu ; en apprendre plus sur votre utilisation du site ; ou pour vous permettre d'interagir avec les réseaux sociaux. Vous pouvez paramétrer vos choix pour accepter les cookies ou non. Vous pourrez également modifier vos préférences à tout moment en cliquant sur le lien "Paramètres des cookies" en bas de page de ce site. Pour en savoir plus, consultez notre Politique de confidentialité