Gestion des risques de change
Thèse - 44 pages - Stratégie
L'impact du risque de change sur les résultats annuels des grandes entreprises.
Les transformations dans la relation client / conseiller
Thèse - 5 pages - Stratégie
La relation bancaire digitale I. Le digital : un débat au quotidien pour la clientèle II. Le conseiller : une adaptation perpétuelle
L'enjeu stratégique du digital dans la restauration commerciale
Thèse - 37 pages - Stratégie
Partie I : Diagnostic stratégique de la restauration Partie II: L'approche du digital dans la restauration Partie III: l'architecture de valeur de la restauration induit par le digital
Comment le digital a-t-il modifié la relation bancaire ?
Thèse - 5 pages - Stratégie
Dossier: Etude et comptabilisation d'un plan d'amortissement.
L'AUTONOMIE DU CLIENT DANS LA GESTION DES OPERATIONS COURANTES
Thèse - 40 pages - Stratégie
Depuis toujours la banque joue un rôle primordial dans a création de la valeur dans le tout es processus économiques.
La financiarisation de l'immobilier d'entreprise répond elle à la logique et à la nature du marché ?
Thèse - 5 pages - Stratégie
A partir des années 50, la logique de collecter de revenu sans pour autant exercer une activité directement liée à ce revenu s'est proliférée. En effet, notre machine économique a pu inventer un outil pour les financer.
Les crises économiques
Thèse - 15 pages - Stratégie
Document de 14 pages expliquant les crises économiques et comparant les crises majeures que l'économie mondiale a connu.
Strategic marketing plan: Case of Caroll
Thèse - 12 pages - Stratégie
Moving to China is always a big challenge. The growing economy of this vast country, which counts more than 1.3 billion of people, represents an “Eldorado” for western companies. A lot of potential customers and an emerging middle-class population makes this country very attractive...
European integration process and its influence for business: Case of Danone
Thèse - 18 pages - Stratégie
Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thèse - 10 pages - Stratégie
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
McDonald's in India: The 'beef fires' controversy
Thèse - 10 pages - Stratégie
McDonald's came into existence in 1954, when its founder Raymond Kroc saw a hamburger stand in San Bernardino in California and envisioned a nationwide fast food chain. Kroc revolutionized the American restaurant industry. McDonald's is today the world's largest fast food chain serving 47 million...
Ikea in Russia
Thèse - 7 pages - Stratégie
Entering Russian market has often been hard for foreign companies; Russia is well-known for being a tough country in business. Some of those companies may make it achieve a certain success, but success does not come easily. In the following report we will see how IKEA entered Russia and the...
Why is it that some firms locate their investments close to their markets whilst others appear to have the luxury of a much greater choice of location?
Thèse - 5 pages - Stratégie
In a context of financial globalization and outsourcing, the choice of firms' location has become a complex issue. Indeed, some companies prefer to locate their investments close to their markets whereas others make the choice to establish themselves in the most appropriate country where ever it...
MAN Diesel and Turbo case
Thèse - 14 pages - Stratégie
Founded in 1758, the MAN Group is one of Europe's leading manufacturers of commercial vehicles, engines and mechanical engineering equipment. The head office is situated in Augsburg Germany. This German group is divided into two main strategic business areas: Our project focuses solely on...
Integrated product development for Dairy Products
Thèse - 69 pages - Stratégie
This report details the work of a consultant team who were recruited to advise a Danish milk producer on how to fulfil their strategy plan. The strategy plan entitled 'Milk, cream and yogurt' was created by DanMilk in order to increase their market share of yogurt products. They wish to...
AMD Business Case
Thèse - 5 pages - Stratégie
A.M.D., Advanced Micro Devices, is an American company which has been competing in the microprocessor market since the early 70s. These years heralded a new era during which computers slowly gained such relevance that soon no company could develop, get organized, gain market shares in an...
Analysis of the effects of "country of origin" on KIA
Thèse - 8 pages - Stratégie
The purpose of this paper is to test whether the country of origin of a brand can be used by the company KIA to gain a competitive advantage in certain international markets or not, considering the ever changing business scene that exists nowadays and the strong competition that every company has...
The marketing strategies of organic fast food
Thèse - 14 pages - Stratégie
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
The forces that affect and influence an organization and its strategy
Thèse - 6 pages - Stratégie
Managing organizations is a difficult task as the world is becoming increasingly complex. The environment is constantly changing and organizations must have certain strategies for survival and to withstand threats. Firms are affected by different types of environments with several aspects: The...
Advertising and communication: Launching a new product - Women's magazine
Thèse - 10 pages - Stratégie
In this advertising and communication strategy based paper, we will deal with the launch of a new product - a women's magazine. In France, the press is a big market but there are some population segments which lack specialized magazines. One such segment covers women aged above 60; this...
Supermarkets and the World Wide Web
Thèse - 4 pages - Stratégie
Marks and Spencer, Tesco, Morissons, Sainsbury's, Spar, Londis, Aldi, Lidl, etc ...with the upcoming Yule, supermarkets are working twice as hard to achieve their ends. As they proudly display the reassuring colors of Santa Claus on their websites, home pages are a festival of twinkling snowflake...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thèse - 22 pages - Stratégie
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
The Eyewear Industry- Analysis and Recommendations
Thèse - 15 pages - Stratégie
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...
Critical analysis of Toyota
Thèse - 30 pages - Stratégie
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Starbucks's strategy analysis and key factors for its success
Thèse - 9 pages - Stratégie
Coffee has lived through centuries often with a counter-culture connotation. Brews were known to sustain artists, politicians, radicals and people that liked profound debates. Starbucks disrupted the scene by providing a more accessible site, a cozy and attractive place to appreciate coffee....
SWOT analysis of a company that specializes in airbag systems
Thèse - 9 pages - Stratégie
The Strategic process is currently taking place, so the result and income can only be supposed. The company is a small family business called Helite that started 8 years ago and specializes in Airbag systems for individual protection. The activity mainly deals with horseback riding and motorcycle...
Organization development, strategy and change: Sanofi-Aventis
Thèse - 10 pages - Stratégie
Sanofi-Aventis was created in August 2004, following the French company Sanofi-Synthélabo's acquisition of Aventis. The new pharmaceutical group,Sanofi-Aventis, is specialized in seven therapeutic areas: cardiovascular, thrombosis, metabolic disorders, oncology, central nervous system,...
Advertising and communication: Advertising campaign for a new allergy medicine
Thèse - 10 pages - Stratégie
I have just been hired to take over as the marketing director of a major international pharmaceutical company, Merck & Co. We are a global research driven pharmaceutical company. The company was established in 1891 and we are based in New Jersey. We are currently one of the seven largest...
Global wine wars: New Challenges
Thèse - 5 pages - Stratégie
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
Dubai-Land: Christian Perdier's strategy
Thèse - 5 pages - Stratégie
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
