Strategic Case Study: Amazon
Étude de cas - 5 pages - Stratégie
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
La stratégie de contre-programmation de M6.
Étude de cas - 4 pages - Stratégie
Analyse de la stratégie de contre-programmation de M6 face à TF1. "Depuis les années 2000, deux grands groupes privés dominent le paysage audiovisuel : TF1 et M6." [...] "[...] M6 a construit son image au fil des années et de ses choix de programmation." "M6 doit faire preuve d'ingéniosité...
Diagnostic interne de la société Bleu Océan
Étude de cas - 9 pages - Stratégie
En N-12, Armelle Coatmor et ses associés décident de créer la société anonyme, « Bleu Océan », implantée en France, dans le Finistère. Sensibles à la préservation du patrimoine maritime, ils choisissent de produire et de commercialiser des objets sur le thème de la mer tels que des modèles...
Alliance analysis
Étude de cas - 4 pages - Stratégie
First, we have to define what a "strategic alliance" is. A strategic alliance is a contractual agreement among organizations to combine their efforts and resources to meet a common goal, or an agreement between two or more partners to share knowledge or resources which could be beneficial to all...
Strategy analysis of Kinder
Étude de cas - 10 pages - Stratégie
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Case L'Oreal - 'Synergie and Belle Couleur'
Étude de cas - 10 pages - Stratégie
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Étude de cas - 8 pages - Stratégie
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Strategic Management: Royal Dutch Shell
Étude de cas - 10 pages - Stratégie
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Strategy and Accounting: The paywall strategy in the English and French newspaper market (strategy recommendations)
Étude de cas - 5 pages - Stratégie
In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The...
Swarovski and the social media
Étude de cas - 7 pages - Stratégie
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. Social Media is the democratization of...
Analyse de la stratégie de Danone
Étude de cas - 5 pages - Stratégie
De cette analyse ressort les points faibles et les ponts forts de l'entreprise Danone pour faire face à la concurrence croissante du marché des produits laitiers. Nous verrons alors comment une entreprise multinationale se place dans son secteur et sur quelles branches les concurrents...
Dubai land Case Study: Would the Pharaohs have dared?
Étude de cas - 8 pages - Stratégie
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
General Motors - Strategic management plan
Étude de cas - 8 pages - Stratégie
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Luxury Automotive Supply into the Californian market
Étude de cas - 5 pages - Stratégie
This report consists in the case study of Luxury Automotive Supply tackling the Californian market. It deals with five questions: Company's Breakeven analysis, expected return on the firm's common stock calculation, WACC calculation, Capital Asset Pricing Model, Choice for payment terms,...
AMD: A Customer-centric approach to innovation
Étude de cas - 9 pages - Stratégie
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Limited perspectives for electric cars: Auto industry facing new challenges
Étude de cas - 12 pages - Stratégie
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Sampling issues in Business Statistics
Étude de cas - 7 pages - Stratégie
Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...
Etude Stratégique Groupe Alstom
Étude de cas - 3 pages - Stratégie
Ce document est un projet de stratégie d'entreprise, réalisé dans le cadre d'un Mastère spécialisé a l'ESC Toulouse. Il présente la stratégie d'entreprise du groupe Alstom en 2010.
Analyse Stratégique McDonald (2007)
Étude de cas - 10 pages - Stratégie
L'analyse stratégique consiste à repérer les facteurs susceptibles de produire un impact sur le secteur d'activité et à en mesurer l'intensité, ainsi qu'à évaluer les capacités de l'organisation à faire face aux défis et à saisir les opportunités de développement. La firme Mc...
Etude de cas de GL Events spécialisée en logistique de l'événementiel
Étude de cas - 12 pages - Stratégie
Générale Location est devenue GL Events dès lors qu'elle a pris la décision de s'ouvrir à l'international. En effet, la petite entreprise lyonnaise a réussi à être reconnue internationalement après de multiplies choix stratégiques. On dénombre aujourd'hui trois segments de marché...
Strategic Marketing Plan: Case Zara
Étude de cas - 16 pages - Stratégie
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Wal-Mart's offer to Massmart - Porter's Five Forces + other relevant forces
Étude de cas - 7 pages - Stratégie
WalMart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake (Simon Mundy, 2010) to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces...
Etude de cas sur Body Shop ESC
Étude de cas - 1 pages - Stratégie
Etude de cas effectuée en Ecole de Commerce portant sur l'entreprise mondialement connue Body Shop.
McDonald's and KFC - Recipes for Success in China
Étude de cas - 4 pages - Stratégie
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
Strategic Marketing Plan: Caroll entering the middle market in China
Étude de cas - 10 pages - Stratégie
This is a file were we developed a strategic plan through the main tools. A first part is dedicated to the presentation of the company and its competitive market. Tools as the positioning brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
The Serious Game: Strategy and market analysis
Étude de cas - 20 pages - Stratégie
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Strategic marketing: The brand image applied to Nissan
Étude de cas - 7 pages - Stratégie
Nissan is a Japanese motor company that was founded in 19311. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales was $1.52 billion USD, and Nissan produced 3,395,065 cars this same year. Nissan is part of the Japanese biggest automotive...
Analysis Advertising of Budweiser
Étude de cas - 43 pages - Stratégie
The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with trademark' products. It...
Case study: Hugo Boss
Étude de cas - 40 pages - Stratégie
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...
Feasibility study of the Primark company in the French market
Étude de cas - 10 pages - Stratégie
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....