La rédaction de ce mémoire de fin d?études rédigé en Anglais aura pour but de montrer à ses lecteurs ; l?impact du sport dans notre société, la société du 21eme siècle. Ce rapport sera décomposé en deux parties. Ainsi, ma première définira comment et dans quelle mesure le phénomène du sport business a bouleversé le sport professionnel, ainsi j?effectuerai une présentation du Sport actuel, de ses caractéristiques ainsi que de ses dérives. On peut à la fois aimer le sport, le pratiquer, se passionner pour les résultats internationaux, et dénoncer le visage actuel des compétitions sportives. Cette prise de conscience est même une nécessité, il en va de la survie de l'intérêt des compétitions et d'une certaine conception de « l?éthique » du sport. Suivra ensuite, une seconde partie sur le Mouvement Olympique, un exemple concret de l?impact que peut avoir « Le Sport Actuel » dans notre société.
[...] Bourg, B. Halba, J.F. Nys) Arthur Andersen (1999) “Economic impact study of the Sydney 2000 Olympic Games”, Centre for Regional Economic Analysis, University of Tasmania R.A. Baade and V. Matheson (2002) “Bidding for the Olympics: fool's in C.P. Barros, M. Ibrahimo and S. Szymanski (eds.), Transatlantic Sport: The Comparative Economics of North American and European Sports, Edward Elgar: London Brunet, F. [...]
[...] The fact that sports and participating in sport activities help individuals to develop their characters, disciplines, confidences, self-esteem, and a sense of well- being is especially recognized by all the most important Governments around the world. Sport serves as a catalyst to promote, encourage and motivate the development of physical fitness and sports participation for all of all ages. Sport benefits a good image indeed most of peoples believe that physical activity and fitness offers important health benefits. Sport, if it is generally practised like leisure, can also constitute a professional activity. Concept of professionalism can be defined as the exercise of a sport activity with the aim of earning his life. [...]
[...] British attitudes to sport include both arrogance and self-denigration. Arrogance in that it is felt by many Britons that elite British competitors should be the best in the world, perhaps because so many sports evolved in the United Kingdom. Self- denigration in that the actual amount of success achieved is often underestimated; the British compete in a huge range of sports and have achieved notable successes in many of them in recent times. Another aspect of British sporting culture, often noted as a contrast with American and Australian sporting culture, is the fondness of the British for plucky losers. [...]
[...] Indeed, it has been suggested in media reports that the true total for Olympic spending may be closer to billion. The divergence of these estimates may depend upon how the budget is calculated, particularly in relation to which construction projects are attributed to the Olympics budget. For example, the state is spending over 1.3 bn on transport improvements that include connections to the stadiums and athletes' village, yet this expenditure does not appear to have been included in the Olympic budget. [...]
[...] There is an ever-rising cost of doping which is partly financed by the financial gains from victories and events. In the USA, for example, the trade in créatine doping substance legally on sale) by sports professionals exceeds million a year. Doping does improve performances, and hence productivity and revenues, and in a liberal, competitive, self-centred society, it is tolerated, if not encouraged. On the other side, doping falsifies results, and represents an unfair way to resolve competition (an ethical problem), but above all it gravely harms the long-term health of sporting professionals. [...]
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