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16 avril 2008

Brand Management

Commentaire d'arrêt - 4 pages - Théories et stratégies marketing

It is difficult to define a brand. Indeed, too many marketing professionals have their 'own' answer. However, the first definition that seemed to be good is that 'a brand is a name, term, sign or symbol used to identify items or services of the seller(s) and to differentiate them from...