other of two children, Mrs. Sofia Augousta (Sofia) is working in the top management of a family business in Bloemfontein (South Africa): DMN Family Trust, well known under the name N. Georgiou Business Consultants. Because people see her like a housewife, she is glowing with energy to manage her department team, in charge of setting-up businesses.
Humorous, being always listening out people and charismatic, Sofia represents the leadership style of the 21st century. To improve the business performance of the family company in a competitive and complex market, Sofia exploits the best of energies, resources and talent of each collaborator. Her vision of the business world is definitively fascinating and similar to the most powerful and well known women leaders of South Africa. Before presenting an overview of the company, it is relevant to understand Sofia's background, her vision of entrepreneurship, management and leadership.
[...] PROFILE OF MRS SOFIA AUGOUSTA A South African Woman Leader Table of contents Introduction;; N. Georgiou Business Consultants Overview of the company Sofia Augousta and the company's image Sofia's background The early years Her children and her disease Sofia and the Greek community Sofia Augousta: a “female executive” Her job A “female entrepreneur” Her vision of management and performance A public and private personality Sofia Augousta and the women leadership 7 Conclusion Bibliography M other of two children, Mrs. Sofia Augousta (Sofia) is working in the top management of a family business in Bloemfontein (South Africa): DMN Family Trust, well known under the name N. [...]
[...] Consulate General of Greece in South Africa “Greek Consulate Services in South Africa” [online]. Available from: http://www.grconsulatejhb.co.za [27 August 2007]. LaLonde, T Tips for making successful change happen. HR Focus, March, pp.7-11. N. Georgiou Business Consultants “Company Profile” [online] Available from: www.georgiou.co.za [10 August 2007] Peters, T Re-imagine!. London: DorlingKindersey Wolfe, T The Electric Kool-Aid Acid Test. New York: Bantam. [...]
[...] Sofia goes far in suggesting distributing bonus based on performance as against its competitors. we continue to ask executives to work with future methods in applying old compensation and management systems, where only compliant employees are promoted, we will stay yesterday!”, explains Sofia A public and private personality Her public persona and her charisma made her a local visible personality both within the industry and on a broader public stage. Because Sofia deals with numerous of specialists throughout the country, she meets various people every day. [...]
[...] Growing up in the privileged yet stimulated world of business, Sofia showed evidence of being an achiever at an early age. In this way, she wanted to pursue her studies in order to graduate a master's degree in Economics. According to her family and her friends, she has a long-term business vision: earning money in training people to develop their skills. don't work for me, you work with is the motto she says to her team, almost every day. According to her, productivity rises not because of increased worker capacity, but because of enhanced job training, higher pay scales rewarding performance and high standards of recruitment. [...]
[...] W ithout any doubt, Sofia Augousta is a modern woman leader. She invests time in communication and is prepared to explain any change in the family business. She manages her team with perfection because she keeps her style which is based on a perfect equilibrium between professional and private life. She wants to make people pleased to come to work each morning. As LaLonde (2006: pp.2-30) says: you are not prepared to manage your staff closely, things simply will not work out as you hope they will.” Sofia participates with energy to inject life and fun everywhere she goes. [...]
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