Lewis, Fort Mandan, April 7, 1805 : The Lewis and Clark expedition
Fiche de lecture - 4 pages - Littérature
This text, written by Captain Meriwether Lewis at Fort Mandan on April 7th, 1805, may be regarded as one of the main turning points of the expedition. Indeed, the long and harsh winter they endured when they could not move on westward to the Missouri River since it was blocked with ice and when...
The segmentation of consumers towards the diversification of luxury brands
Mémoire - 100 pages - Marketing luxe
In a world where the competition is hard, luxury brands expanded their strategies in order to attract new customers and leverage their equity against their several competitors. Apparently, the main products derived from the original brand do not anymore suffice to the luxury brands, which are now...
An investigation into the use of celebrities by companies - impact on brand image
Mémoire - 27 pages - Brand management
Celebrity Marketing represents a marketing vehicle, which is nowadays frequent. This study explores different ways to use a celebrity, but especially the impact they have on the brand image. The celebrity endorsement is not without risk, and the case of negative match between brand and...
E-Business and the education sector
Analyse sectorielle - 8 pages - Digital & e-marketing
Taking MBA classes from home for free is now possible. The London School of Business and Finance has launched a Facebook application that enables any Facebook user to follow videos of professors delivering their courses. This new application is the beginning of a new era for spreading knowledge...
Study of London through Match Point, by Woody Allen
Dissertation - 9 pages - Cinéma
London. The British capital was at a time when the population was separated between the haves and the have nots. The sole bridge was the relation of economic, financial and political subordination. There was no means by which the working-class could climb the social ladder; neither...
How can we prevent the next economic crisis and avoid a domino effect in France?
Dissertation - 15 pages - Digital & e-marketing
The economic crisis of 2008-2010 often called the Great Recession is in a recession which came most of the industrialized world following the collapse of the fall of 2008, second phase of the financial crisis of 2007 -2010. The United States were the first to enter recession in December 2007,...
The international advertising - advertising "global" or advertising "local"?
Mémoire - 31 pages - Marketing international
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...
Representation & Reflection on the Subject of Death in Modern & Contemporary Art
Dissertation - 14 pages - Arts divers
Within the framework of the presentation of the personal fictive museum, I have decided to retain ten art pieces from the 20th C and 21st C in accordance with the problematic of the representation of, and the reflection on death in modern and contemporary art. In as much as the questioning...
The Road by Cormac MacCarthy
Fiche de lecture - 3 pages - Littérature
The novel titled 'The Road' was written by Cormac McCarthy in 2006. Before studying the book, we have to learn more about his author. He was born in 1933 in Rhodes Island and he is now considered as one of the four major American novelists, along with Thomas Pynchon, Philip Roth...
The Olympic games, the face of the World every four years
Dissertation - 25 pages - Sport
This report will be limited to the modern era of the Olympic Games but we need to know the full history of this world event in order to understand all the characteristics of the Games. This history began 3000 years ago in 776 BC in classical Greece with the religious purpose of celebrating...
Meeting people, love and friendship
Dissertation - 1 pages - Littérature
I'm going to talk about the notion “Meeting people: love and friendship”. Birds of the same kind are often seen to flock and fly together. This is because a bird can be comfortable only in flock of its kind. This is the case in human beings also. Those with similar tastes and...
The human condition (1933) Aid to play: Shanghai 1927 summary
Étude de cas - 8 pages - Littérature
Shanghai has its unique position at the mouth of a waterway that drains the richest and most populated regions of China have attracted foreign economic interests. The Chinese authorities have given up their sovereignty over certain areas of the city under French administration or,...
Organizing a global company: the Caterpillar case
Étude de cas - 20 pages - Marketing mode et prêt-à-porter
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
Orientalism in French painting in the first part of the 19th century through Women of Algiers in their apartment by Delacroix
Dissertation - 5 pages - Histoire de l'art
I have chosen to focus on ?Women of Algiers in their apartment' (1834) by Eugène Delacroix (1798-1863). He is usually considered the most important French romantic painter. His romantic mood led him to dream of the Orient (thanks to poems by Byron) before traveling in North...
Limited perspectives for electric cars: Auto industry facing new challenges
Étude de cas - 12 pages - Stratégie
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Business plan for the creation of an enterprise: Bubbles Inc
Business plan - 17 pages - Brand management
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...
Importance and limits of the influence of ethnic lobbies on US Foreign Policy: The case of the Armenian-Americans' impact on US relations with Azerbaijan
Dissertation - 15 pages - Relations internationales
The US is a nation of immigrants and the diversity of the constituencies is represented in the functioning of its political institutions. Indeed, not only is it considered legitimate for the interest groups to interfere with the decision making process, but the foreign policy does not constitute...
"The tortilla curtain", T. C. Boyle
Fiche de lecture - 2 pages - Littérature
To begin with, the author's purpose was certainly to show us the life of an immigrant in America. Thanks to their influence all over the world, the USA is very attractive to immigrants who are looking for employment. The USA represents for immigrants, prosperity and success. This conception...
The American Presidents: one of the principal targets of cinematographic censorship
Dissertation - 8 pages - Cinéma
With the prominence of the U.S. president and the presidency, the executive office and its occupant have naturally found their way into numerous film expressions. Since 1903, presidents have been featured in no less than 400 commercial films. Ranging from respectful, biographical...
Chagall : I and the village
Dissertation - 10 pages - Arts divers
Marc Chagall (1887-1985) is one of the best loved artists of the 20th century. Born outside Vitbesk, a small Russian city of 50,000 inhabitants, he was naturalized French in 1937. His Russian childhood was to have important influence on his all work, and his dream-like memories of...
Corporate culture
Dissertation - 10 pages - Management organisation
Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its “identity”, being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...
Internship Report: The Walt Disney World
Thèse - 7 pages - Management organisation
As you might have understood, I did my summer training at Walt Disney World in Orlando (Florida, USA). It is composed of six different theme parks and a downtown. As far as I am concerned, I have worked for one of the theme parks, Hollywood Studio. By the way, let me introduce you...
Cross-Cultural Management - Culture Portrayed in Popular Media: Bend It Like Beckham
Commentaire d'oeuvre - 5 pages - Management organisation
The movie shows us two major cultures; on the one hand, the Indian culture and on the other hand the British culture. We also see a little of the Irish culture portray itself through the coach. Even though the coach is Irish and the soccer team goes to Germany, these two different cultures are...
Illegal immigration in the United States: push-pull factors
Dissertation - 2 pages - Questions sociales, morales & enseignement civique
Mexico is a two-faced country: you can be influenced by cities like San Cristobal, Oaxaca, Mexico city and start to think that Mexico is a developed country but whereas on the countryside the states remain in what we would call “the third world”. Mexico shares its biggest border with...
Protection of TV formats
Dissertation - 5 pages - Télévision
In today's media environment, TV shows have become a real business, each of them meaning a great amount of money and popularity as long as they can provide new, original and attractive concepts. Therefore, when it comes to plagiarism, the issue of protection of these programs has...
Customization
Dissertation - 9 pages - Marketing sensoriel
The leader in the customization field is the Dell Computer Company because their products are only sold on the Internet, the consumer can choose all the components of his dreams. For example the model, the memory, software, graphic card, the size of the screen in order to adapt the product...
Revolution at Oticon A/S: The Spaghetti Organization - publié le 01/10/2009
Étude de cas - 17 pages - Ressources humaines - GRH
Lars Kolind, who was recruited in order to assume the tough task of implementing a new management in Oticon, set a real revolution. He arrived in a crisis context so; his first task was to readjust the company to an acceptable financial situation. He achieved this quite shortly and everybody...
Brand study of Louis Vuitton
Étude de cas - 25 pages - Marketing luxe
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
Integrating the Latino minority: a time trial?
Dissertation - 3 pages - Sociologie & sciences sociales
It is common knowledge that the Latino minority constitute a little less than one third of the United States population in 2050. The Latinos are already the largest minority group, representing 15% of the total US population, and according to the previous 2050 forecast, their population is...
How did the pre-1954 nationalism impact on the national movement in Algeria?
Étude de cas - 10 pages - Sciences politiques
Ancient mythology tells us a lot about what could be an ideal national solidarity. Epic wars and huge battles were either fought to restore dignity of a nation or to fight against injustice. But what types of injustice? Mythology tends to explain the world around us and provides a model for the...
