How to use rumours as a marketing tool?
Mémoire - 68 pages - Théories et stratégies marketing
Change and Transition is everywhere. It is prevalent in our lives, our careers, our family values, and so on. Advertising also is part of a nuclear world. Advertising a new product in today's age and time is totally different from what it was nearly 10 years ago. For decades, consumers...
Darwin and darwinian infuence on Thomas Hardy (Jude The Obscure) and Lewis Carroll (Alice's Adventures in Wonderland and through the looking-glass)
Mémoire - 58 pages - Littérature
Charles Darwin's theories upon “Evolution” had a great impact on the scientific world in the nineteenth century, and contributed to change with respect to mentalities in a well-established Victorian society. He is mostly remembered for his conception of Evolutionism based on his theory...
Marriage is an event, which has lost all it meaning, and above all, it does not last anymore.
Thèse - 10 pages - Philosophie
“Will you marry me?” Here are some words that we often listen or read, which explains a simple thing, marriage. But what is the real meaning of this word, marriage? Through times, the definition of it has evolved, and it is not possible to give a complete answer to it. Some people...
Theater and audience perception in a postmodern perspective
Dissertation - 9 pages - Arts divers
Renowned French philosopher Jean Francois Lyotard described the impact of post modernization as ?The genuinely postmodern work, forces us to recognize that reality is something other than our formulations of itself and that those formulations are therefore what is constructed'. An...
How (if at all) do you know that you are not dreaming?
Dissertation - 3 pages - Philosophie
One big philosophical question is to know whether we know anything or not. Knowing in a sense is quite different from its everyday use. As a matter of fact everyone claims to know various things all the time, but the conditions that are required to say that we know in everyday life are quite...
From Eurodisney to Disneyland Resort Paris
Étude de cas - 31 pages - Marketing tourisme
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person...
Commentary upon Mary Shelley's statement: "What terrified me will terrify others"
Dissertation - 5 pages - Littérature
In Mary Shelley's Frankenstein, the Creature in itself is not what is the most terrifying. Indeed, in her dream and in the novel afterwards, if Doctor Frankenstein is afraid at the sight of his creature, it is also its coming to life which creates fear: how can an amount of bones,...
Analysis of Julian Castro's speech at the 2012 democratic convention
Étude de cas - 2 pages - Littérature
The democratic convention is a very important event in the course of the presidential elections in the United States. The speakers at the convention are carefully selected as the main representatives of the strategy that will be developed during the campaign. It is not a coincidence if Castro has...
Subcontracts
Étude de cas - 14 pages - Management organisation
Today, subcontracting is a common thing in business, especially in the secondary sector. Also, there is a lot of chance that objects we have in our hands are products produce partly or totally by subcontractors. This permit to have cheapest products: a dream for companies....
Essay on Brazil (Terry Gilliam)
Fiche - 4 pages - Cinéma
“1984 is about 1948. I made a film about today.” told Terry Gilliam to the Cahiers du cinéma in April 1984. Concerning two films which were nearly made the same year and which both seemed to talk about the same thing (oppression in society), it is indeed very interesting to make a...
A pychoanalytic study of Hitchcok's Spellbound
Dissertation - 5 pages - Cinéma
Alfred Hitchcock has often been cited as a film-maker who used the Freudian and Lacanian theories of psychoanalysis and applied them to the narrative of his films. Spellbound is a film which uses psychoanalysis as a plot device; psychoanalytical elements are found both in the characters, like in...
Commentary ' the chimney sweeper ' by William Blake
Dissertation - 4 pages - Littérature
This poem, written in 1789 by William Blake, was published in “Songs of Inno-cence”. Like its fellow poems, it deals with childhood as an epitome for innocence and purity; here, the poet chooses to look into the life of the poor young boys who used to sweep chimneys in London in those...
Are Celebrities the heroes of today? A contemplative approach from Modernism to Postmodern times
Dissertation - 10 pages - Sociologie & sciences sociales
"President John F. Kennedy had a significant impact on my life. I practically worshiped him. His charm, grace, and simplicity made me aware of the essential qualities of a person. I cherished his words and wisdom and complete absence of flaws. I have hoped in my own mind that the man I end...
"Flying Carpet", Steven Millhauser - "flying up to the sky"
Commentaire de texte - 4 pages - Littérature
Steven Millhauser is a writer of realist fiction. However, his work cannot be limited by labeling it only realistic. Another dimension is added to his short stories. They are full of interpretations. In Flying Carpet, though the story seems to be quite casual, even banal - a child trying to reach...
Economic consequences of the last European union enlargement
Dissertation - 27 pages - Économie générale
The idea of a united Europe was once just a dream in the minds of philosophers and visionaries. Already in 1620, the Duke of Sully imagined "a body politics of all the States of Europe which could produce between its members an unalterable peace and a perpetual trade". In The 19th Century,...
Racism in contemporary America. Permanence, diminution or transformation?
Dissertation - 18 pages - Sociologie & sciences sociales
All across the world, the United States of America is often considered through myths, symbols and simplifications. The bubbles of their Coca-Cola, the strength of their athletes, the height of their skyscrapers or the lively melodies of their pop stars would be, in many people's mind, enough...
Of Mice and Men, John Steinbeck
Fiche de lecture - 5 pages - Littérature
The scene takes place in a clearing, close to the Salinas river, “a few miles South of Soledad”, at dusk. Two men come (the two main characters), one following the other. The first one is George and the second one Lennie. They are ranch workers who travel together from a ranch to...
Management of Innovation - process and creativity
Étude de cas - 15 pages - Stratégie
We use the word 'Innovation' a lot currently. In reports, in all the internal communications, in the Union speeches, in the advertising campaigns, in politics, this word is up-to-date in every business and every organization. In this way, a companies which do not put in place innovative...
Diamond Travel : market strategy and financial statement
Étude de cas - 9 pages - Marketing tourisme
Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...
Death of a Salesman, by Arthur Miller
Fiche de lecture - 3 pages - Littérature
Since the very beginning of the play, we realize the essential role of dreams and reminiscences in Willy Loman's life because he seems to live in his own world. Indeed, as soon as he comes back home, we learn that this day, he wasn't able to drive all the way to the place he was supposed...
DreamShare business plan
Business plan - 15 pages - Design, PAO, création digitale
We are going to launch an innovative community website in France. The company responsible will be a partnership. The product and the Company will have the same name: Dreamshare. Our concept is pretty similar to the concept that our competitors have come up with (Myspace, Facebook)....
Forgetting Demeurisse René, artist of the lost generation
Dissertation - 7 pages - Histoire de l'art
René Demeurisse (1895-1961) was an artist of the generation that fought the fire. In 1930 he exhibited a huge canvas titled "The Forgotten", at the Salon d'Automne. This masterpiece, which depicts the skeleton of a dead soldier in the humid forest of Retz, represents a sublime poetic death....
Do we live better than our parents used to?
Étude de cas - 15 pages - Philosophie politique
Our parents, born during The Glorious Thirty, lived the first years of their life in a society still untouched by oil crisis, very prosperous but so rigid and socially unfair. They grew up with the appearance and early spread of HIV, and lived in the uncertainties caused by the Cold War…...
Reaching Mexican customers in the real estate business
Étude de marché - 21 pages - Marketing international
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...
The Great Gatsby by F. Scott Fitzgerald (A Summary)
Dissertation - 3 pages - Littérature
The story of Gatsby can be regarded as the story of universal ideas, which came to be defined in the 1920s. On the surface, it tells the story of thwarted love between some of the characters. On the background, however, it encompasses a larger set of problems. For example, it is partly focused...
Constitutionalism: Marbury vs. Madison Case
Dissertation - 1 pages - Relations internationales
Life, liberty and the pursuit of happiness'. These unalienable rights were granted by the Founding Fathers to all humans, America and the Americans have always seemed to epitomize at best these values. At the heart of the American dream has ever, from the very beginning of its...
A sustainable luxury: When the luxury industry is becoming green - A report on the luxury industry market mix
Dissertation - 11 pages - Marketing tourisme
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of...
Jan Toorop
Dissertation - 18 pages - Histoire de l'art
The works of Jan Toorop, in the context of the Dutch art and its interpretations, is the central theme of this document. The scope of his work ranges from the 17th century to the early 20th century. The decision to retain Jan Toorop as the central theme of the assignment is attributable to two...
Artaud's theatrical principles
Dissertation - 5 pages - Arts divers
Artaud stated that ‘theatre is first ritualistic and magical, in other words bound to powers, […] and whose effectiveness is conveyed through gesture, directly linked to the rites of theatre which is the very practice and the expression of a hunger for magical and spiritual...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Mémoire - 40 pages - Théories & notions économiques
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
