Analysing the advertisements of Adidas and Reebok
Étude de cas - 13 pages - Marketing sportif
This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...
Compare and contrast the presentation of the experience of war and its reality by soldiers and civilians in "Dulce et Decorum Est" and "The Last Night". Remember to examine and discuss the use of language: viewpoint and tone, figures of speech, st
Étude de cas - 5 pages - Littérature
The two texts that I am going to compare and contrast are “Dulce et Decorum Est”, a poem by Wilfred Owen and “The Last Night” an extract from Charlotte Gray, novel written by Sebastian Faulks. Both recount an episode of the war, and how it really affected the people. The aim...
American history and society : how could the USA is changed for better?
Dissertation - 3 pages - Sciences politiques
Most people, at first sight, have the wrong image of the U.S.A. In the poorest countries, and even in European and other wealthy countries, a lot of people associate the U.S.A. with the image of "a golden land? as the media portrays. For the poor people, the US is a country where they hope...
Working with spiritual and emotional intelligence
Dissertation - 10 pages - Philosophie
Life is hard and there is many way to be able to do it more comfortable. Indeed, all of us are different and have different needs. That is why we should share with others we have to live with. But, even if I think it is good in some situation, it is not the case in some others....
New British second homeowners in the French countryside: The Cathar country's case
Étude de cas - 35 pages - Sociologie & sciences sociales
The study examined the motivations of the British buying a second home in France and more particularly in the “Cathar Country”. The research then focused on their economic impacts on the region, and their integration in the local community. Antagonism of the British second homeowners...
The hidden motivations behind the religious discourse of George W. Bush and his decision to go to war in Iraq
Dissertation - 91 pages - Sciences politiques
Today's American exeptionalism is not only related to the myth of the American dream and to the U.S. military and economic superiority, but also to the role of religion in the American domestic and foreign policy. The president, himself, a born again Christian, does not hesitate to use...
The image of the Pig in "Butcher Boy" by Patrick McCabe
Dissertation - 6 pages - Littérature
What are the meanings of the image of the pig and what different ideas does it enable to support and to highlight ? Besides, how does the main character react to this image and what impact does it have on him ? After reminding the classical meanings expressed by the image of the pig, I...
Captains of the clouds
Dissertation - 7 pages - Relations internationales
The job of a fighter pilot has always made people dream and is always presented as a perfect job. We all know how intelligent and strong are the fighter pilots but we never talk about the drawbacks, we are never shown the other side of this job. The aim of this project is to learn more...
Advertising and communication plan - the mobil home
Étude de cas - 7 pages - Communication
The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...
Analysis of the toy industry
Étude de cas - 9 pages - Management organisation
In the current economic situation, the lexical field declines through many adjectives such as unemployment, or crisis. The world is in an uncertain climate for the economic part but the social part too. It is during the Christmas period that we can forget theses bad news. The magic of Christmas...
Intercultural management: analytical analysis of the Walt Disney company
Étude de cas - 12 pages - Management organisation
The Walt Disney Company, founded in 1923 is today is confronted to global business. The cartoon movies are aired globally and viewed all over the world and Walt Disney is also known for its theme parks. The theme parks in the United States and in other countries are visited by tourists across the...
Airbus, A380 - Company profile
Étude de cas - 41 pages - Économie générale
Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft) stood at...
Case study: Bulgari a Diversification Strategy
Étude de cas - 14 pages - Brand management
First, we have to distinguish two different types of competitors. The luxury brands, whose core activities are jewelry, watches and other personal goods, and invest in hotels don't have the same objectives as brands for which hotels represent the principal activity. If we consider...
Calvin Klein and Tommy Hilfiger - Distribution (2006)
Présentation - 61 pages - Finance
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated, both companies have been actively seeking to expand through new markets, via distribution as well new target populations. American spirit is core to the lifestyle aesthetic as well as business style of both...
What do the new Americans aspire to ? traité en français et en anglais
Fiche - 3 pages - Questions sociales, morales & enseignement civique
Des milliers d'immigrants affluent vers les États-Unis chaque année dans la poursuite de grands rêves. Le rêve américain est l'idée selon laquelle n'importe quelle personne vivant aux États-Unis, par son travail, son courage et sa détermination, peut devenir prospère. What do the new...
Airline companies strategy and Open Skies Agreement
Étude de marché - 9 pages - Stratégie
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to...
Motorcycles industry: Ducati at the conquest of the world
Étude de cas - 4 pages - Marketing automobile
The motorcycle market is a worldwide market within four mains segments: off-road, cruisers, touring and sport bikes. Ducati, a historically relatively small actor with 6.7% of the market, is now facing international competition and would like to gain market shares. This study is about how Ducati...
The Australian aboriginal culture
Dissertation - 9 pages - Sociologie & sciences sociales
The Aborigines are native Australians, the first population of the country. They have been living there for more than 40,000 years and are one of the oldest populations in the world. Several archeological studies have been carried out, but they have not been able to find a...
The news, a place of exercise in self report
Dissertation - 9 pages - Psychologie
"When we come to refer to their works (Romans Apollinaire and Jules), we take responsibility to dream anonymously within what they have written or painted, focusing, for example, in a deliberate way on such detail or such phrase that does not in itself (if that expression in a...
Organizational behavior - Final presentation
Dissertation - 4 pages - Management organisation
Many topics have attracted my attention throughout the class. One was particularly interesting from my point of view, this is the study of values within a company. My various research focused primarily on: the impact of national culture on corporate culture, but also on major cultural...
Estados Unidos : política exterior contemporánea, Samuel Huntington y el "Sueño Americano"
Dissertation - 7 pages - Relations internationales
El tema de la inmigración en los Estados Unidos es un tema muy actual. Los hispanos son hoy en día, el grupo minoritario más grande de los Estados Unidos. Más de 10% de la población de éste país habla español. Algunos intelectuales osan decir que los hispanos, que ahora empiezan a tener una mayor...
The hippie counterculture and its impact on the American society
Étude de cas - 7 pages - Sciences de l'éducation
Throughout the history, the evolution of the United States of America has been marked by numerous social and cultural movements that have influenced the course of important events and have helped shape what we know today as one of the most powerful, influential and complex countries...
Marketing management
Thèse - 4 pages - Marketing tourisme
Nowadays, brand experience has become more and more a concern for marketers. They have realised that consumers' experience of the brand has to be understood, as it will be really important for developing and implementing marketing strategies for products and services, and thus for trying...
The corrosion of character: The personal consequences of work in the new capitalism
Étude de cas - 2 pages - Philosophie politique
The text we have is extracted from a book written by Richard Sennett in 1998 about new capitalism and its consequences on work and on personal lives. In this extract we have two chapters of the book. The first chapter, called “Drift”, is based on a true story of a family...
Knowledge, power and development
Étude de cas - 5 pages - Sciences de l'éducation
United Nations report 1951: rapid economic progress and painful adjustments Truman: ‘fair deal' - the US and the world have to solve the problems of the underdeveloped areas (misery, food inadequate, poverty, disease…). He develops the idea that humanity has the knowledge to...
"Wonderland as a poetic world"
Fiche de lecture - 5 pages - Littérature
Published in 1865, Lewis Carroll's Alice's Adventures in Wonderland offers us a story characterized by humour, fantasy and nonsense. Originally entitled Alice's Adventures Under Ground, it tells how the young Alice dreams she follows a White Rabbit down to a rabbit hole, and how she...
Written critique of the film: Little miss Sunshine
Étude de cas - 1 pages - Cinéma
This classification odious, that's exactly why refute the Hoover family. Little Miss Sunshine was presented at Deauville Festival of 2006 when he won the grand prize. This film tells the story of Hoover; they all go in an old van to Albuquerque to Redondo Beach in California for the contest...
Do you believe space conquest is necessary ?
Fiche - 2 pages - Philosophie
Document: Do you believe space conquest is necessary ? Note : 15/20. Essay d'anglais de 2 pages Extrait: In Earth's history there have always been conquests : roman conquests, colonisation, the Conquest of the West, etc? Now our planet is entirely colonised. Nevertheless...
The schizophrenia of luxury: ambivalence between democratization and elitism. Definition of new communication strategies to put the luxury back in its jewel box
Étude de cas - 4 pages - Management organisation
With the expansion of consumption, the luxury took new proportions in our societies. It is no longer a marginal phenomenon limited to a thin elite. It has become a significant sector of the economy. Through brands, it is ubiquitous in the world of communication. Welcome to the society with...
The Vietnam War for the US film industry
Thèse - 10 pages - Questions sociales, morales & enseignement civique
The Vietnam War represents a crucial moment in U.S. contemporary history and has given rise to the conflict, which has so intensively motivated the American film industry. Although some Vietnam movies were produced during the conflict, it has been since the end of the war that the subject has...
