Le micro-paiement
Cours - 16 pages - Marketing NTIC
Signe du déploiement d'Internet, il était possible de dénombrer, en mars 2005, plus de 60 millions de sites Internet dans le monde (rapport Netcraft - mars 2005). Depuis, ces sites internet ne cessent d'afficher la volonté d'augmenter leurs revenus liés à ce nouveau média, non seulement en...
Marketing of Miller Lite
Étude de cas - 15 pages - Marketing NTIC
Few years ago, we noticed that the main impetus for growth came from increased consumption in developing countries. However, in more established beer markets, volume growth was very slow due to increasing saturation. Subsequently, we noticed a radical change. Manufacturers were seen actively...
Business Value of Amazon e-business
Étude de cas - 12 pages - Marketing NTIC
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many...
Ubifrance y el ICEX
Étude de cas - 13 pages - Marketing NTIC
Francia es el primer inversor mundial con 116 mil millones de dólares de inversión en el mundo. Cinco millones de empleos en Francia, es decir una quinta parte de la población, dependen de las exportaciones. Sin embargo, muy pocos actores realizan la mayoría de estas exportaciones. Un 43% de los...
Croatia
Étude de cas - 15 pages - Marketing NTIC
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3...
Google case study
Étude de cas - 11 pages - Marketing NTIC
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...
Analysis del comercio electronico
Étude de marché - 10 pages - Marketing NTIC
Se puede definir el comercio electrónico como cualquier forma de transacción o intercambio de información comercial basada en la transmisión de datos sobre redes de comunicación como Internet. Entonces, el comercio electrónico no solo incluye la compra y la venta electrónica de las mercancías,...
e-business in the development of Interflora - Case study
Étude de cas - 11 pages - Marketing NTIC
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
Sony's innovation strategy
Dissertation - 4 pages - Marketing NTIC
Sony was created in May 1946 by A. Morita and was at this time called Foundation of Tokyo Telecommunication of Engineering. So at the beginning, Sony was a little firm which has obviously became today a global firm. This firm called a Kereitsu in Japan was locate in Tokyo at the tie of its...
Le système d'information marketing
Cours - 11 pages - Marketing NTIC
Exploiter une information foisonnante et provenant de multiples sources est une difficulté quotidienne à laquelle se trouve confronté chaque manager marketing. En effet, les problèmes les plus souvent rencontrés sont les suivants (Lambin, 1998) : • L'information disponible manque...
Literature review: On-line Marketing
Cours - 5 pages - Marketing NTIC
It is the internet that is transforming the business environment by creating new challenges and opportunities. This chapter provides an overview of the internet and its well defined characteristics. It highlights the key developments that have contributed to its explosive growth and its impact on...
eCRM : Electronic Customer Relationship Management
Dissertation - 13 pages - Marketing NTIC
L'émergence de l'Internet et de nouvelles technologies a changé complètement le développement de l'économie. Les acheteurs ont maintenant la possibilité d'arriver très vite aux informations dont ils ont besoin et de comparer toutes les offres en quelques clics. Aussi, grâce aux sites Internet de...
E-marketing plan for IMPRINT (printing company)
Étude de cas - 15 pages - Marketing NTIC
This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of...
Apple case
Étude de cas - 9 pages - Marketing NTIC
It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...
Le marketing stratégique dans le secteur des jeux vidéos
Dissertation - 23 pages - Marketing NTIC
En une trentaine d'années, la jeune industrie du jeu vidéo a connu succès, échecs, mutations industrielles et revirements stratégiques. A la fin des années 70, la firme américaine Atari dominait le marché des consoles de salon. Puis les Japonais Sega et Nintendo se sont imposés. Sur ces trois...
Las agencias de viaje y las nuevas tecnologías: ¿incompatibles o no?
Étude de marché - 16 pages - Marketing NTIC
Cuando se nos han anunciado que había que efectuar una práctica en empresas, hubo varias reacciones de parte de los estudiantes: algunos lo han vivido como una obligación, otros como una oportunidad. Por mi parte, pertenezco a la segunda categoría: era la ocasión de poder descubrir una cultura de...
The importance of Branding on the web
Dissertation - 7 pages - Marketing NTIC
We are in an era of time in which marketing plays a very significant role in the life of a company. Marketing has many elements, all of which are important; this report shall concentrate particularly on branding. The advancement in technology has opened the doors to many academics and researchers...
Clear-Wire-IP, a new way of calling
Étude de cas - 13 pages - Marketing NTIC
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
"L'e-mail marketing", Yan Claeyssen
Fiche de lecture - 7 pages - Marketing NTIC
Yan Claeyssen est Directeur du pôle marketing client chez ETO, une agence de communication spécialisée dans le Marketing Direct. Titulaire d'un DESS d'information documentaire à Paris et d'un DEA en information et communication à Lille, il intervient à l'ESC Lille, à l'université de Lille II et...
Le tracking
Dissertation - 12 pages - Marketing NTIC
Le développement des technologies de l'information et de la communication représente une formidable occasion pour améliorer et intensifier les contacts avec les consommateurs. Le marketing personnalisé et la fidélisation sont devenus les objectifs poursuivis par l'adoption de systèmes tels que...
The online dating market
Étude de marché - 7 pages - Marketing NTIC
Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...
Mobile marketing
Dissertation - 12 pages - Marketing NTIC
Tout d'abord présenté comme le petit frère du WAP, le SMS (ou Short Message Service) prend aujourd'hui un ascendant significatif en terme d'utilisation sur son "aîné". En effet selon une étude menée conjointement par Kiwee et Ipsos, 31% des personnes interrogées ne connaissent pas ce qu'est le...
Promotion online
Cours - 65 pages - Marketing NTIC
Document Power Point présentant différents aspects de la promotion online : l'E-mailing - Référencement - Liens sponsorisés - Publicité online - Affiliation - Partenariats - Marketing viral. Pour chaque technique les éléments suivants seront abordés : Définition, approches, enjeux, formats,...
Droit appliqué aux TIC (technologies de l'information et de la communication)
Cours - 47 pages - Marketing NTIC
Document Power Point traitant du droit appliqué aux TIC et de l'actualité juridique : Loi sur l'économie numérique - Nom de domaine - Droits d'auteurs - Confidentialité - Paiement en ligne - E-mailing - Spam... Objectifs : Acquérir une culture générale web. Maîtriser de manière globale les...
Ericsson and the creation of the mobile telephony systems business
Étude de cas - 7 pages - Marketing NTIC
In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...
Quel avenir pour le prospectus?
Dissertation - 8 pages - Marketing NTIC
Le prospectus, mot emprunté au latin, signifiait selon le Dictionnaire de L'Académie française une « espèce de programme qui se publie avant qu'un ouvrage paraisse et dans lequel on donne une idée de cet ouvrage ». Le terme a évolué par la suite pour devenir un support papier publicitaire...
Consumer Internet Fraud
Dissertation - 3 pages - Marketing NTIC
Fraud and deceptions have existed in every society since time immemorial. These characteristics are an inherent motivation among some people to take advantage of others in economic transactions. There are instances of fraud and deception published in classified advertisements in newspaper,...
Marketing case: Palm
Étude de cas - 7 pages - Marketing NTIC
As consumers' needs changed, Palm responded by developing new products to meet their needs. The users required personalization (changeable faceplates), better screen contrast and longer battery life. As many of them were users of PCs and internet, the product was built in with the wireless...
El caso de U2 y Apple. Estudio del cobranding y de la campaña de comunicación
Étude de cas - 13 pages - Marketing NTIC
Para entender en que consiste este estudio, proponemos una definición del cobranding . El concepto más convencional de co-branding es el de asociación de dos marcas con el fin de potenciar el valor y la rentabilidad de las mismas. Para que esta asociación resulte exitosa es de vital importancia...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Étude de cas - 24 pages - Marketing NTIC
When approaching this assignment, the second topic offered attracted us by its novelty and the challenges it represents. We wanted to study a successful and well known company that was constantly looking for new markets and offering new variants of known devices, to find out what constitutes a...
