Análisis de la marca argentina Ser
Étude de cas - 65 pages - Brand management
Hoy, la línea SER da un paso más en su evolución incorporando BIOPURITAS un probiótico exclusivo con acción básicamente en el colon donde contribuye a regularizar el tránsito intestinal. De hecho, desde 1993, SER no hace otra cosa que pensar en sus clientes. Convirtiéndose en la primera marca que...
Dove company and brand overview
Étude de cas - 13 pages - Brand management
Unilever has been operating in UK for more than a century. With annual UK sales of nearly £2.5 billion, the company is one of the world's leading suppliers of fast moving consumer goods which includes food products, home and personal product categories. In 2004, the company spent $1250...
Company and Brand Overview: Absolut Vodka
Étude de cas - 19 pages - Brand management
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks...
Dr. Oetker - Sucess story of a brand
Étude de cas - 28 pages - Brand management
Pharmacist Dr. August Oetker invented the "Backin?, a baking powder. Its advantage was that it was durable and tasteless. That is why it is easy to handle for private households. The number of homemade bakery products increased due to this invention. In 1900, it was exported for the first time....
Case study: William Saurin
Étude de cas - 3 pages - Brand management
The ready-made and canned dishes market is a competitive market, worth a substantial ? 534 million. William Saurin, who is the main actor in this market, proposed a new merchandise as a recommendation, in order to improve the clarity and simplicity for the customer. In this assignment, we will...
Analyse de l'entreprise Haribo
Étude de cas - 5 pages - Brand management
“Bei HARIBO ist der Kunde König.” Auch für HARIBO ist es sehr wichtig dass sie immer Qualitätsprodukte produzieren und liefern. Deswegen stellen sie so viel Information wie möglich zur Verfügung den Kunden. Im Jahre 1893 Hans Riegel wird am 3. April in Friesdorf bei Bonn als geboren....
Brand Management Project: Fast Bio
Étude de cas - 29 pages - Brand management
Despite the increasing rate of unemployment, companies going bankrupt and the lack of trust in the bank and credit companies, the food budget is growing. In the 1980s, French consumers had 12.2 % of their meals outside their homes compared to 19% in 2008. With the 35 hours a week of work, the...
Ambrosia pty ltd : how will we run our business? Investor presentation
Étude de cas - 37 pages - Brand management
We consider our project of a quality fast food restaurant, responding to everyone and most of all, every Melbourne sider's needs, we really hope that our customers will be satisfied and will enjoy our meals. Business name is Ambrosia Pty Ltd. We chose this name to emphasize the fact that the...
Green Ox case: Strategic marketing for a drink dedicated to sports
Étude de cas - 4 pages - Brand management
Palmer Jackson Inc (Cincinnati Ohio) has developed a new line of sports beverages which have the added benefit of antioxidants. They have developed several elements of their brand strategy with your agency Accuity Brands which is a branding consultancy, where you are a marketing strategy...
Marketing plan of Spash & Co
Étude de cas - 24 pages - Brand management
Our company was invented in 1986 by Samuel Jackson, a commercial in the field of the paper mill. It is a commercial company, specialized in school stationeries for children imported by China. Due to a down-turn in our sales, we decided to launch a new fancy product, owing to an innovative and...
The "Orsol" case
Étude de cas - 54 pages - Brand management
This study aims at confirming the timeless of the strategic choice of wooden swimming pools and being able to offer a range of products adapted to the market. The problem revolves around the following queston: Is it relevant for SUD Piscine to enter the market of above-ground swimming pool and...
Integrated marketing communication strategy: Andros "fruits pressés" case (2007)
Étude de cas - 14 pages - Brand management
The Andros Company is a French society specialized in the process of transformation of fruits and fresh milk products. Andros owned several brands, such as Bonne Maman, and Mamie Nova. Andros is also present on the confectionary market through its brand "Pierrot Gourmand". Fruit juices represent...
Orsol swimming pools
Étude de cas - 10 pages - Brand management
The market for swimming pools in France has been constantly increasing over the past 15 years and his size has doubled between 1999 and 2009. The number on swimming pool installations went from 607 200 to 1 056 000 between 1997 and 2003. The company Sud Piscines has been in the swimming pool...
Research Methods for Managers - publié le 24/03/2009
Étude de cas - 8 pages - Brand management
The product that I have chosen for this assignment is an innovative product, which is sold only in foreign countries. It is a product that cannot be found elsewhere. The product uses the principle of alcohol that is sold in the shape of a tube. I have chosen this subject because it is a new...
Marketing case: Kinder Surprise
Étude de cas - 6 pages - Brand management
All of us have childhood memories that we cherish and very often there are little things such as smells and foods that take us back to our past. One such thing is Kinder Surprise manufactured by Ferrero, a mix of sweets and fun that has been putting smiles on children's faces ever since it was...
Gillette Power Fusion Phenom: Analysis of the marketing strategy
Étude de cas - 3 pages - Brand management
In the initial days, if one dates back to the history of the safety razor, it is to be noted that it was not until 1901, that the American Safety Razor was founded by King C. Gillette. However, since 1971 the brand is owned by the international group of Procter & Gamble. Currently the...
Colgate-Palmolive Company
Étude de cas - 6 pages - Brand management
In 1950 Procter & Gamble launched the first fluoride toothpaste and they patented their technology to prevent competitors from launching fluoride toothpaste until 1967. As a result, Colgate had to give way to P&G in the therapeutic market and focused on the cosmetic market instead. Colgate...
Segmentation: a global framework or a local necessity? Study case of L'Oréal
Étude de cas - 42 pages - Brand management
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
The Dasani brand and its positioning - A case study to improve the brand image
Étude de cas - 48 pages - Brand management
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
Brand management: 'a handbag that lights up at night'
Étude de cas - 2 pages - Brand management
Suggest how you plan to market the product, the company and product name, and position the brand (attributes, benefit, culture, values, personality). Firstly I chose "SolarMate" as the name of the company, as I find it creative and attractive. Solarmate comes from "soul mate" which refers to the...
Royal Canin - Case study
Étude de cas - 15 pages - Brand management
Royal Canin symbolizes the love of pets, especially cats and dogs. It's the history of a will to improve dogs and cats nutrition to fit better with their needs and specific problems. It was founded in 1967 in a village of Gard, France, by the French veterinary surgeon Jean Cathary. The...
Harley Davidson case study
Étude de cas - 13 pages - Brand management
Harley Davidson, more than a simple motorcycle brand, is a real religion, with its fervent passionate riders. Talking about Harley Davidson, it's talking about a living myth, about a strong community sharing American values such as patriotism and freedom. It's talking about a chosen way of live!...
Estrategia del lanzamiento de un nuevo producto de Sebo en España : la maquina de pan
Étude de cas - 14 pages - Brand management
Somos dos jóvenes contratados para sacar ventaja del mercado en crecimiento: La máquina de pan. Un producto que permite al consumidor fabricar el pan en cualquier lugar. SEBO quiere inventar un producto nuevo y diferenciarse de la competencia sobre tres segmentos: - un uso nuevo - el embalaje...
Strategic management in business operations of the fast food chain restaurant Quick
Étude de cas - 15 pages - Brand management
Quick is the largest chain of fast service restaurants in Europe. It was founded in 1971 in Belgium and is one of the direct competitors of Mc Donald's. By 1st January 2006, the company had built a network of 406 restaurants, most of them in France, Belgium and Luxembourg. Moreover, it in is...
Confiture Bonne Maman case
Étude de cas - 3 pages - Brand management
Jam is a food product that has graced supermarket shelves and our dinner tables with equal elan since time immemorial. Indeed, it is quite easy to produce: a combination of 50% fruit and 50% sugar. That is why it is complicated to differentiate a brand from another to get a competitive advantage....
International marketing communication: Absolut Vodka case
Étude de cas - 7 pages - Brand management
We decided to study Absolut Vodka which constitutes the third largest international spirit in the world. Absolut Vodka is a Swedish brand belonging to the public group Vin & Spirit. It is very successful and famous for the quality of its vodka and also for its special position in the market, the...
DKNY (Donna Karan New York) Global Marketing Plan
Étude de cas - 43 pages - Brand management
The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This...
Danone: distribution and retail strategy review
Étude de cas - 11 pages - Brand management
For decades, fast moving consumer goods (FMCG) manufacturers have focused most of their marketing efforts, expertise and funds on their end-targets who are the consumers. The successive laws addressing the relationship between retailers and manufacturers in France have encouraged the food retail...
Global business project - Flashing lighted dice tequila shot glass
Étude de cas - 7 pages - Brand management
Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...
Strategic analysis of VSM (Viking Sewing Machines) group
Étude de cas - 9 pages - Brand management
In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the VSM case, we have analyzed the new strategic...
