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05 juin 2007
doc

The challenges of international selling. Techniques, tips and advices to salespeople for a better understanding

Mémoire - 17 pages - Marketing international

Developing global cultural sales competencies is one of the most challenging aspects of work globally. What is effective in one culture may be ineffective, or even inappropriate in another. In todays global market, being culturally savvy is no longer just 'nice to have', but a key...

02 mai 2007
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Reaching Mexican customers in the real estate business

Étude de marché - 21 pages - Marketing international

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...

20 avril 2007
doc

How Schneider Electric adapted its Marketing strategy to cope with the internationalization of its key customers

Étude de cas - 7 pages - Marketing international

Schneider Electric is a French company manufacturing intermediate goods. Present in 130 countries, Schneider serves its international customers throughout the world and meets the needs of its markets with products adapted to the standards and practices of each country. Autonomous, strongly rooted...

14 Mars 2007
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Launching of the Evian bottle water in India

Étude de cas - 38 pages - Marketing international

The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...

12 Mars 2007
ppt

Cross cultural marketing

Présentation - 15 pages - Marketing international

What is cross cultural analysis? Cross cultural analysis is defined as, 'The effort to determine to what extent the consumers of two or more nations are similar or different'. The research is to determine the extent to which consumers of two or more nations are similar in relation to...

08 Mars 2007
doc

The Polish market

Étude de marché - 7 pages - Marketing international

Poland is the sixth-largest country in Europe. After 15 years of courageous economic and political reforms, Poland has strengthened its position as one of the fastest growing countries of central and Eastern Europe. As a member of the EU, NATO and OECD, Poland is a trustworthy and reliable...

19 févr. 2007
doc

Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Dissertation - 4 pages - Marketing international

In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...

19 févr. 2007
doc

Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?

Dissertation - 12 pages - Marketing international

The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...

09 févr. 2007
doc

Heineken in Russia

Étude de cas - 8 pages - Marketing international

Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...

30 Janv. 2007
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International marketing: the case of Golf Groups Direct

Étude de cas - 17 pages - Marketing international

This article proposes an understanding of issues related to international marketing. From this understanding, it is analyzed the case of Golf Groups Direct, an online golf tour operator company. This firm, originally working in the UK market, wants to introduce the German market. It thus provides...

14 déc. 2006
doc

Brand image management Marlboro vs. Camel in Germany

Étude de cas - 18 pages - Marketing international

Let us look into the projected image by the brand Marlboro. This advert shows a man or a Cowboy, galloping in his horse through the woods. This action gives the movement to the picture and brings life to the advert. There is not much text, and the only word that can be read clearly in the advert...

30 Oct. 2006
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The success of Bacardi Breezer in UK

Étude de cas - 7 pages - Marketing international

The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...

28 Sept. 2006
ppt

Harvey Nichols in Hong Kong

Étude de cas - 43 pages - Marketing international

?To provide Hong Kong customers with the fun, fashion and feel-good experience.' This is the mission statement that was adopted and instituted in the UK market. Gradually, this statement was just not a statement by itself but proved its value when success was witnessed in the UK by adopting...

28 juil. 2006
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Morrisons going to China

Étude de cas - 26 pages - Marketing international

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

23 juil. 2006
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Le marketing international - publié le 23/07/2006

Cours - 33 pages - Marketing international

Cours de marketing dispensé à la Faculté de Tétouan au Maroc, ayant pour but de définir le marketing international a travers cinq thèmes. Ce document de 33 pages au format Word, vous donnera ainsi les premiers outils de traitement managérial international.

07 juil. 2006
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Differences between the instructions on beauty products across nations: France and Britain

Étude de cas - 5 pages - Marketing international

Initially I didn't have any idea about the topic I wanted to talk about, but realizing that I had purchased many beauty products in Ireland and that I used to read its directions, I decided to take more of an interest in it. I just thought it was pretty funny to read these instructions without...

07 juil. 2006
doc

Cultural briefing: Asian markets

Cours - 16 pages - Marketing international

Japanese business culture is wrongly perceived as the biggest obstacle to starting business in Japan for many foreign companies thinking of entering the Japanese market. Many foreign companies never do start business in Japan (or only enter the Japanese market through a distributor) simply...

25 juin 2006
doc

Thuasne commercial positioning in medical textiles in Czech Republic

Étude de cas - 8 pages - Marketing international

Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...

23 juin 2006
doc

International marketing strategy

Étude de cas - 29 pages - Marketing international

This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...

13 juin 2006
doc

Can Tesco expand and succeed in North America?

Étude de cas - 33 pages - Marketing international

In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...

08 mai 2006
pdf

Etude de faisabilité : chewing gum en Allemagne

Étude de marché - 15 pages - Marketing international

Nous souhaitons lancer un nouveau produit sur le territoire allemand : nous avons opté pour une nouvelle sorte de chewing-gum pour enfants. Cet exposé, rédigé en allemand, présente notre produit et notre stratégie. Après la présentation de notre entreprise (fictive), des données (basées sur une...

19 avril 2006
doc

Comportement des consommateurs dans 4 grandes puissances mondiales (France, Japon, Etats-Unis, Chine)

Dissertation - 30 pages - Marketing international

Pour analyser le comportement des consommateurs, nous avons portés notre choix sur 4 pays comme la France, les Etats-Unis, la Chine et le Japon car ils font partis des grandes puissances mondiales. De plus, ils présentent tout les 4 des coutumes, des modes de vies et des cultures souvent bien...

08 avril 2006
doc

The International Marketing Strategy Of Mc Donald's

Étude de cas - 17 pages - Marketing international

McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...

29 Mars 2006
doc

Projet d'importation de fleurs de Colombie

Étude de marché - 19 pages - Marketing international

Colombia es un país de America del sur, conocido mundialmente por la producción y tráfico de droga y su guerilla. El país esta actualmente dirigido por Alvaro Uribe, quien intenta encontrar soluciones a estos dos problemas, y empezo negociaciones con los guerilleros. Pero también famoso por ser...

23 Mars 2006
doc

The Beer market in the People's Republic of China

Étude de marché - 13 pages - Marketing international

One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the Chinese were some of the world's first...

11 juin 2005
ppt

DANONE IN CHINA: How Danone developed a strategy to settle on the Chinese market

Étude de cas - 20 pages - Marketing international

Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...

25 avril 2005
doc

How to launch and make successful a potential top selling drug against obesity in major markets (USA, Europe and Japan). Dealing with regulations and marketing of these different market

Dissertation - 10 pages - Marketing international

In the first part of this document, we will present a theoretical aspect into the market for medicines that represents around 1.2 billion people worldwide. We will describe the process of entering each market. Each drug is marketed in a very specific way, involves governmental approval after a...

04 Janv. 2005
doc

Explain and illustrate the context of export pricing and costing

Dissertation - 17 pages - Marketing international

To maximize short-term profits you try to squeeze as much money out of sales of the product as possible, even though fewer customers may make a purchase. Your strategy may be to charge premium prices for website design services. You end up with less customers, but then dealing with a lot of...

03 Mars 2004
doc

Case study: Dior Addict and its launch in on the South Korean market

Étude de cas - 18 pages - Marketing international

For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...

23 Nov. 2003
doc

Coca-Cola (Japan) Company

Étude de cas - 10 pages - Marketing international

In 1957, Coca-Cola Japan Company (CCJC) was established. The company has become a major player in the Japanese beverage industry. Despite the fact that Coca-Cola is an American company, many of its products have become very popular in the traditional Japanese culture. SWOT analysis will be used...