International marketing: Reebok
Étude de marché - 10 pages - Marketing international
Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...
The Black & Decker Corporation: Power tools division
Étude de marché - 1 pages - Marketing international
Black & Decker is an American corporation that is well-known for power tools and home appliances. The Makita Corporation is a japaneese corporation. The company is mainly reputated as a manufacturer of professional power tools, with a focus on cordless tools (80% share). Makita tools only come in...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Étude de marché - 9 pages - Marketing international
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
The fast food market in France
Étude de marché - 35 pages - Marketing international
The fast food takes advantage of the crisis. Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. The fast food is a competitive market. Indeed, even if McDonald's is leading on this market, it has...
LVMH Group: International Business
Étude de marché - 32 pages - Marketing international
What is International business? “International business environment: with the rapid rate of the integration of markets in emerging economies with the rest of the world and with the ongoing attempts of privatization, liberalization and globalization, the subject matter of international...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Étude de marché - 9 pages - Marketing international
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Histoire, caractéristiques et acteurs du marché du café (2008)
Étude de marché - 13 pages - Marketing international
Le mot arabe "qahwa" (????), désignait cette boisson provenant de la province de Kaffa, se transforma en "qahvè" en Turquie puis "caffè" en Italie ... et a encore des usages en argot français Kawa ou américain Java (sans lien avec l'île indonésienne). Originaire du Yémen et de l'Ethiopie, le...
Marketing Internacional: Moët & Chandon
Étude de marché - 35 pages - Marketing international
Moët&Chandon es una marca de Champana (1743), que pertenece al grupo de Lujo LVMH. Es la marca de Champan más vendida en el mundo. Claude Moët, negociante en vino en Epernay desde principios del siglo XVIII, le funda en 1743 la Casa Moët a Epernay. Antes, la propiedad pertenecía a un escritor...
Petroliva Products and the UK Market
Étude de marché - 30 pages - Marketing international
Presentation of the case: It is Monday, 15th October 2007 and you have just completed three weeks of your studies in International Marketing Strategy (IMS) as part of your studies at Napier University Business School in Edinburgh. Your tutor, John Thomson, has been asked to engage the students in...
A&W Root Beer in the United Kingdom's Market
Étude de marché - 26 pages - Marketing international
Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...
Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market
Étude de marché - 22 pages - Marketing international
In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to identify the...
When Skype Enters the French Market...
Étude de marché - 12 pages - Marketing international
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
Internationalisation of a Brazilian leather goods firm
Étude de marché - 17 pages - Marketing international
We are a company specializing in leather goods production such as handbags, wallets and belts. Our headquarters is located in Brazil but we would like to go international by introducing our brand in Europe. At this time, our company manufactures its products in Brazil. Workforce on site is...
The Christian Music Industry in the US
Étude de marché - 27 pages - Marketing international
In France, religion is clearly weaker than in the US. As a result, we do not imagine that Christian music is fashionable in France. In France, if you talk about Christian music, you necessarily talk about old-fashioned Church songs. The only kind of Christian music that has recently been a...
Frenchy Yummy, Implantation of Retail Shop in China
Étude de marché - 15 pages - Marketing international
Frenchy Yummy is a well-known French company specialized in the ready-to-wear industry for children. The company targets essentially middle class category mums, by offering wide clothes collections dedicated especially for children aged between 0 and 12. In France, the company met with success...
Launching of a new line of toothpaste in Kenya
Étude de marché - 10 pages - Marketing international
Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies...
Gestion internationale de l'entreprise Renault
Étude de marché - 31 pages - Marketing international
El grupo Renault es una empresa de automóviles francesa ligada al constructor Nipon Nissan desde 1999. Este grupo posee fabricas y filiales a través del mundo entero. Fue fundado por los hermanos Louis, Marcel y Fernand Renault en 1898. Desde el principio ha conocido un gran éxito gracias a sus...
Heineken in France
Étude de marché - 25 pages - Marketing international
European leader and challenger in France, Heineken is based on the production and the distribution of prestigious brands: Heineken, Desperados, Kriska, Amstel, Pelforth, Affligem, Buckler, 33 Export, Panach', Fisher, Edelweis, Adelscott, Murphy's, Georges Killian's, and Cruzcampo. The...
A new outdoor cooking grill: Eco-Grill in Greece
Étude de marché - 10 pages - Marketing international
Launching a product in a foreign country, with different culture, habits, and new competitors is not an easy thing to do. First, you have to make sure that your product will be well received, and that you will have potential buyers. There is no point in investing too much money for nothing....
Amazon.com entering the Australian Market
Étude de marché - 69 pages - Marketing international
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
International management: french capsule market
Étude de marché - 10 pages - Marketing international
In its early years, coffee was considered a luxury product reserved for the rich. Then in the 80s, this changed and coffee became a common beverage that the everyone could afford. Because of this changed image, sales plummeted and coffee companies had to work hard to restore coffee's luxury...
Indian Beer Market 2008
Étude de marché - 5 pages - Marketing international
Currently, the Indian spirit market is the most attractive market in the world. Many multinational companies are entering the marke. The growth for the beer, wine and spirit is amazing in a market over than a billion people. The Indian culture still strong doesn't recommend the consumption of...
Danette captures the Netherlands Market
Étude de marché - 46 pages - Marketing international
Danone is the only food group today which focuses on health. The venture began in 1966 with BSN, a French glass-making company that is specialized in packaging and flat glass. Because of a foreseeable decline of glass, BSN's CEO Antoine Riboud decided to concentrate the business on the...
Sales Promotion of Red Bull in France and China
Étude de marché - 14 pages - Marketing international
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Consumption, production and promotion of French and foreign wines through the world
Étude de marché - 20 pages - Marketing international
For a long time, France has been spoken of as the country of wines. Wine production and consumption is whole part of our identity and culture. Moreover, French wines benefit from a real image of quality, soil and top-of-the-range products. On the other hand, foreign wines are often perceived in...
How to do Business with the Czech Republic? The case of beer markets
Étude de marché - 20 pages - Marketing international
Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...
European brewing market analysis
Étude de marché - 4 pages - Marketing international
To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...
Unilever's European ice cream market
Étude de marché - 16 pages - Marketing international
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
The Chinese wine market (2006)
Étude de marché - 8 pages - Marketing international
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in...
Australian agricultural machineries, country justification report
Étude de marché - 10 pages - Marketing international
This report shows that AAM will be entering the German market and will not be entering the markets in The Netherlands and Switzerland. The data and analysis in this report shows that Germany offers many opportunities for the development of AAM. Germany's agricultural profile presents the best...
