The Southwest Airlines
Étude de cas - 3 pages - Marketing tourisme
The US airline industry, a mobility services market, has known on average a significant growth in the last three decades. The yield management, the increase of the customer purchasing power, deregulation of the airlines industry are some of the major facts that changed the sectors considerably....
Diamond Travel : market strategy and financial statement
Étude de cas - 9 pages - Marketing tourisme
Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...
Strategic Intelligence Report - NSW, Australia
Étude de cas - 14 pages - Marketing tourisme
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
Hilton Hotel Sydney
Étude de cas - 7 pages - Marketing tourisme
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an...
Jetstar product development report
Étude de cas - 7 pages - Marketing tourisme
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
An analysis of how could France be branded to sustainabily attract chinese tourists
Étude de cas - 37 pages - Marketing tourisme
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Hospitality service quality and purchase intention 2008-2009
Étude de cas - 11 pages - Marketing tourisme
The purpose of this research is to gain an in depth understanding of the relationship between the Hospitality service quality and the purchase decision. Our thesis has a quantitative approach, and was conducted with a broad review of literature. The research strategy chosen was the survey model....
Sydney Shark Cage Tour, Tourism and Hospitality Marketing
Étude de cas - 17 pages - Marketing tourisme
What is intriguing in Australia? The first thought that comes to one's mind would be the variety of flora and wildlife, and the urban sprawl i.e. the inappropriate mix of cosmopolitan cities and the vast wild and desert areas which float across the country. Apart from this, the other...
Strategic Marketing Plan "Club Mediterranee"
Étude de cas - 11 pages - Marketing tourisme
I have decided to open two new Winter Club Med villages, the Elbrouz resort and the Krasnya Poliana Extreme, in Russia. They will both be '5 tridents' standards, they will be part of my portfolio 'live the outstanding'. In 2008, Club Med created this new concept of '5...
FRAM marketing plan
Étude de cas - 14 pages - Marketing tourisme
The French Tour Operator market has some specific features. Indeed, 25% of the Germans travel with Tour Operator whereas the only 10% of French use tour operatiors. In spite of the difficulties that some operators are suffering, FRAM is still a successful company as they stand among the top 5...
Club Mediterranee
Étude de cas - 6 pages - Marketing tourisme
Club Méditerranée provides luxury holidays in many parts of the world, usually in ex-otic locations. It is viewed as company which started the all-inclusive resort concept. Club Méditerranée, commonly known as Club Med, is a French corporation of vaca-tion resorts which was created in 1950 by...
Launching of a youth hostel in Dubai
Étude de cas - 13 pages - Marketing tourisme
The name ?Dubai' suggests and creates feelings and emotions associated with dreams, luxury, immoderation, crazy projects and so on. The most famous icons of Dubai are the Burj-al-Arab which is a very notorious hotel, and another famous spot across the globe is the Palm Islands. The other...
Business tourism in France
Étude de cas - 14 pages - Marketing tourisme
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...
Country tourist study Croatia:" The Mediterranean as it once was"
Étude de cas - 17 pages - Marketing tourisme
Croatia received 10,000,000 tourists in 2006, and is ranked 18th among the most popular tourist destinations in the world. It is significant to know that domestic tourism represents only 15% of this figure. Croatian people are still too poor to enjoy holidays in their home country and still have...
Leisure marketing: Disneyland Paris
Étude de cas - 5 pages - Marketing tourisme
In this paper, we will discuss the marketing strategy used by Disneyland in order to enter the French territory. Their strategy was probably similar to the one they would have used in the United States. They felt that if the US reacted favorably, then the French would surely react the same way....
The business travel industry in Lyon
Étude de cas - 4 pages - Marketing tourisme
The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms...
The services marketing management in a four star hotel: focus on Four Seasons
Étude de cas - 18 pages - Marketing tourisme
Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of GDP and of the workforce. This assessment is...
Hotel del futuro : todo para crear un hotel sostenible en las Islas Baleares
Étude de cas - 37 pages - Marketing tourisme
Presentación hecha en el marco de estudio de Comercio. Creación de un hotel en las Islas Baleares respetando el medioambiente, hotel sostenible.
From Eurodisney to Disneyland Resort Paris
Étude de cas - 31 pages - Marketing tourisme
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
The evolution of international tourism: From grand tour to package tour
Étude de cas - 8 pages - Marketing tourisme
Oleron is the vastest French metropolitan islands after Corsica (35 km in length, 12 km in its biggest width, 34 metres in its highlight (in saint Trojan's dune), 90 km of coasts, a surface of 175 km2, 19 000 permanent inhabitants). From XIXth century, connections between the island and...
Come to relax in the universe of dream and magic of Walt Disney!
Étude de cas - 8 pages - Marketing tourisme
The European experience of the Walt Disney Company really began in 1992, with the inauguration of Marne-la-Vallée's park. Mickey Mouse settles down with the conquering assurance of the Americans, and they export their concept leaders as Levi's, McDonalds or Coca-cola. It is then that...
Disney :Welcome to the magical kingdom
Étude de cas - 9 pages - Marketing tourisme
Disney Company is leading the world in family entertainment. Operating internationally, this firm faces the challenge of being confronted by all cultural, business, politic and legal environments that can be found around the world. At the marketing level, it involves itself in choosing the...
