In Singapore, many hospitals and pharmacies such as the Tan Tock Seng Hospital, are facing a great challenge because of their very high volume of patients: 1,400 patients per day.
In fact, the main problem is they have limited space and limited manpower to satisfy every patient on time.
The automation system (using robots to automate 80% of medical dispensing) was introduced in 2015 in many hospitals and pharmacies, but one problem remains: patients still need to go to the hospital or to the local pharmacy to get their medicines. The waiting line can be very long (up to two hours), and it can be tiring for the patients, and for the pharmacists.
What is lacking in the market right now, is an on-demand delivery service which will be able to reduce the waiting line for the patients, but also making the healthcare system in Singapore more convenient. From a customer's viewpoint, the key factors in a delivery service are the price and the speed.
[...] The application is also for people with disabilities or a senior person. The company will promote the service, with different communication operations (communication/media schedule). To meet this goal of notoriety, ads will be launched on Facebook and on other social media platforms. Moreover, signboards will be displayed directly in pharmacies to be seen by every customer. Easy Med wants to change the consumption behavior, as of now you can be delivered medicines at home. II. Media schedule Who? Why? (aim) How? [...]
[...] This risk attracting new players to the market and creating new competition. So, it is necessary for the company to anchor quickly on the market in order to maintain its leading position against new entrants. Thanks to a high cash position, the company will be able to cope with and show a very good reactivity Return on investment Despite a weak performance in the first year, the return on capital invested is adequate for the launch year. The second year saw a slight increase but remained hampered by several investments in payroll and marketing and an increase in debt. [...]
[...] Value statements Easy Med is committed to ensure equal access to healthcare in Singapore. Understanding each customer To act with integrity, and to believe that each customer is unique and has different needs Honesty and Fairness To conduct business according to the highest standards of honesty and fairness Safety and Insurance To ensure the safety of our customers. Every customer has the right to have access to medical care. People are at the heart of the company's business. Easy Med strive to treat people in a fair and open fashion, to respect and value their uniqueness and integrity. [...]
[...] Increase the Show that it's advertisemen number of possible to be a (when the t downloads Make delivery man too. app will be people want to launched) try. Create a consumption behavior. Newspaper, All. Notoriety Insist on our ASAP magazines Healthcare aim. Increase competitive edge. professionals the number of (when the . downloads. app will Stir the be curiosity. launched.) . Before the app launched? [...]
[...] (target) Posters/Flye Usual Change Different ads will ASAP rs customers of consumption be displayed in pharmacy behavior. pharmacies and (when the Notoriety aim. hospitals app will be presenting all launched) information about EasyMed (operation, downloading ) commercial target. Men radio ads will be and Women Increase broadcast to (when the who downloading of introduce the app app will be work, the app. and how to use it launched) Make people responsible for family want to try. purchasing. Social All. Young Notoriety aim. Introduce the app. ASAP network people. [...]
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