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Études de cas en management organisation 511 à 540

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24 mai 2009
doc

Intercultural management: BMW

Étude de cas - 11 pages - Management organisation

In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see that...

24 mai 2009
doc

Management decision making: the Nestle Nespresso case

Étude de cas - 6 pages - Management organisation

Nestle Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands producing coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, and...

24 mai 2009
doc

Dubai Land: would the pharaons have dared?

Étude de cas - 9 pages - Management organisation

Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure...

24 mai 2009
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Strategic management : Credit Agricole - publié le 24/05/2009

Étude de cas - 10 pages - Management organisation

Credit Agricole is the first bank group in France owning 28% of the household market. This group is also the first in Europe regarding revenues of retailing banks and the fourth group in the world concerning the equity level. Leader of the proximity banks in France with 39 local funds or region...

20 mai 2009
doc

Strategic management: Yahoo!

Étude de cas - 11 pages - Management organisation

Yahoo! was founded in 1994 by David Filo and Jerry Yan who were students of the Stanford University. Being fanatics over new technologies, they created an internet website which became a portal, which allowed searches on the internet, and which also could help in businesses. The front page of the...

20 mai 2009
doc

General Electric Medical Systems

Étude de cas - 6 pages - Management organisation

General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind...

29 avril 2009
doc

West Indies yacht club resort

Étude de cas - 4 pages - Management organisation

Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...

21 avril 2009
pdf

Intercultural management : Ikea case study

Étude de cas - 20 pages - Management organisation

The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...

15 avril 2009
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Organisation de l'entreprise ARKEMA

Étude de cas - 5 pages - Management organisation

Document: Organisation de l'entreprise ARKEMA, exposé de management et organisation de 15 pages Extrait: Le groupe Arkema est très jeune, en effet il vu le jour en 2004. Le groupe Arkema n'est en fait que la réorganisation de la branche chimie de Total. C'est un groupe qui fait...

02 avril 2009
doc

Wal Mart: Managing Globalization in 2007

Étude de cas - 7 pages - Management organisation

Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into foreign...

29 Mars 2009
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Intercultural management: Mc Donald's case

Étude de cas - 9 pages - Management organisation

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

27 Mars 2009
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Cross cultural management : negotiations for the joint venture

Étude de cas - 25 pages - Management organisation

The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...

25 Mars 2009
doc

Summary report of Alitalia's dramatic crisis (2009)

Étude de cas - 3 pages - Management organisation

Alitalia is the flag carrier airline of Italy. The company was founded in 1947. At that time, it was owned by the Italian Ministry of the Treasury with 49% of shares and other shareholders, including employees with 49%, and Air-France KLM with 2%. Alitalia knew its apogee in the 1960s, and has...

17 Mars 2009
doc

Cyrillus: innovation and competitiveness

Étude de cas - 12 pages - Management organisation

In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years later, one of the last and most famous wool factory of Roubaix closed in 2000. And yet, several textile...

13 Mars 2009
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Presentación general de la empresa VisuaL'entes : las caracteristicas, el historico, el objetivo, el mercado, el producto y el marketing

Étude de cas - 10 pages - Management organisation

VisuaL'entes Europa distribuye lentes de contactos y solución de cuidado en Francia, España, Portugal, Grecia y Inglaterra. Hay 3500 puntos de ventas en estos países, de una superficie media de 100m². El CA medio por tienda es de 550 000 euros TTC. Las lentes de contactos son fabricados en Japón...

11 Mars 2009
doc

The History of the Hudson's Bay Company

Étude de cas - 5 pages - Management organisation

The history of the Hudson's Bay Company is really interesting and intriguing to study because it is this company that has influenced Canada's economy and history more than any other Canadian firm. We can even say that the history of Canada is inseparable from the history of this company....

11 Mars 2009
doc

La Fiat

Étude de cas - 11 pages - Management organisation

La FIAT (acronimo di Fabbrica Italiana Automobili Torino, denominazione conservata fino al 1918) nasce l'11 luglio 1899 come casa produttrice italiana di automobili. La società è creata a Torino nel luglio 1899 da un gruppo d'investitori dove appare Giovanni Agnelli. Prenderà la direzione...

10 Mars 2009
doc

Change management: the case of the french Land Army

Étude de cas - 8 pages - Management organisation

As a number of companies of the civil world are considering amendments for better prospects, it is the French land army which is concerned about occasional reconsideration. This phenomenon has developed particularly during the last decade. Indeed, the change in its missions resulted in a...

20 févr. 2009
doc

Toyota's culture, a competitive advantage

Étude de cas - 15 pages - Management organisation

More than 9 million cars were sold around the world in late 2007, and Toyota surpassed General Motors and became the number one manufacturer in the car market industry. This American car company had been a leader on the market for seventy two long years. This is thus a big success for Toyota. The...

20 févr. 2009
doc

The Rubber Company : analysis of change process

Étude de cas - 8 pages - Management organisation

"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...

19 févr. 2009
doc

Fram communication network

Étude de cas - 10 pages - Management organisation

In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...

18 févr. 2009
pdf

Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan

Étude de cas - 23 pages - Management organisation

The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be equivalent of reserves...

16 févr. 2009
doc

Managing an integrated supply chain: Report on site visit Lyon Terminal

Étude de cas - 10 pages - Management organisation

Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the share capital. And it is also owned by the other...

16 févr. 2009
doc

Golden Moments Group Limited

Étude de cas - 7 pages - Management organisation

Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...

10 févr. 2009
doc

"Le Furet du Nord": Management and marketing

Étude de cas - 9 pages - Management organisation

Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels). The...

06 févr. 2009
doc

L'évolution des métiers technologiques au sein de la banque

Étude de cas - 9 pages - Management organisation

Document: L'évolution des métiers technologiques au sein de la banque, exposé de 18 pages en stratégie d'entreprise Extrait: L'influence des réseaux en particulier sur le secteur bancaire a commencé dans les années soixante-dix. Les NTIC ont déjà provoqué deux évolutions au sein...

04 févr. 2009
doc

Transformational Change at British Petroleum : one goal two different leaders

Étude de cas - 5 pages - Management organisation

Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...

04 févr. 2009
doc

Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe?

Étude de cas - 16 pages - Management organisation

Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...

03 févr. 2009
doc

Southwest Airlines case study

Étude de cas - 8 pages - Management organisation

Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...

25 Janv. 2009
doc

Engstrom auto mirror plant: motivating in good times and bad

Étude de cas - 5 pages - Management organisation

We all know that human resources management implies a lot of fundamentals for an organization. Human resources must understand the implications of globalization, technology changes, workforce diversity, changing skills requirements, the contingent workforce, decentralized worksites and also...