Intercultural management: BMW
Étude de cas - 11 pages - Management organisation
In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see that...
Management decision making: the Nestle Nespresso case
Étude de cas - 6 pages - Management organisation
Nestle Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands producing coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, and...
Dubai Land: would the pharaons have dared?
Étude de cas - 9 pages - Management organisation
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure...
Strategic management : Credit Agricole - publié le 24/05/2009
Étude de cas - 10 pages - Management organisation
Credit Agricole is the first bank group in France owning 28% of the household market. This group is also the first in Europe regarding revenues of retailing banks and the fourth group in the world concerning the equity level. Leader of the proximity banks in France with 39 local funds or region...
Strategic management: Yahoo!
Étude de cas - 11 pages - Management organisation
Yahoo! was founded in 1994 by David Filo and Jerry Yan who were students of the Stanford University. Being fanatics over new technologies, they created an internet website which became a portal, which allowed searches on the internet, and which also could help in businesses. The front page of the...
General Electric Medical Systems
Étude de cas - 6 pages - Management organisation
General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind...
West Indies yacht club resort
Étude de cas - 4 pages - Management organisation
Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...
Intercultural management : Ikea case study
Étude de cas - 20 pages - Management organisation
The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...
Organisation de l'entreprise ARKEMA
Étude de cas - 5 pages - Management organisation
Document: Organisation de l'entreprise ARKEMA, exposé de management et organisation de 15 pages Extrait: Le groupe Arkema est très jeune, en effet il vu le jour en 2004. Le groupe Arkema n'est en fait que la réorganisation de la branche chimie de Total. C'est un groupe qui fait...
Wal Mart: Managing Globalization in 2007
Étude de cas - 7 pages - Management organisation
Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into foreign...
Intercultural management: Mc Donald's case
Étude de cas - 9 pages - Management organisation
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Cross cultural management : negotiations for the joint venture
Étude de cas - 25 pages - Management organisation
The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...
Summary report of Alitalia's dramatic crisis (2009)
Étude de cas - 3 pages - Management organisation
Alitalia is the flag carrier airline of Italy. The company was founded in 1947. At that time, it was owned by the Italian Ministry of the Treasury with 49% of shares and other shareholders, including employees with 49%, and Air-France KLM with 2%. Alitalia knew its apogee in the 1960s, and has...
Cyrillus: innovation and competitiveness
Étude de cas - 12 pages - Management organisation
In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years later, one of the last and most famous wool factory of Roubaix closed in 2000. And yet, several textile...
Presentación general de la empresa VisuaL'entes : las caracteristicas, el historico, el objetivo, el mercado, el producto y el marketing
Étude de cas - 10 pages - Management organisation
VisuaL'entes Europa distribuye lentes de contactos y solución de cuidado en Francia, España, Portugal, Grecia y Inglaterra. Hay 3500 puntos de ventas en estos países, de una superficie media de 100m². El CA medio por tienda es de 550 000 euros TTC. Las lentes de contactos son fabricados en Japón...
The History of the Hudson's Bay Company
Étude de cas - 5 pages - Management organisation
The history of the Hudson's Bay Company is really interesting and intriguing to study because it is this company that has influenced Canada's economy and history more than any other Canadian firm. We can even say that the history of Canada is inseparable from the history of this company....
La Fiat
Étude de cas - 11 pages - Management organisation
La FIAT (acronimo di Fabbrica Italiana Automobili Torino, denominazione conservata fino al 1918) nasce l'11 luglio 1899 come casa produttrice italiana di automobili. La società è creata a Torino nel luglio 1899 da un gruppo d'investitori dove appare Giovanni Agnelli. Prenderà la direzione...
Change management: the case of the french Land Army
Étude de cas - 8 pages - Management organisation
As a number of companies of the civil world are considering amendments for better prospects, it is the French land army which is concerned about occasional reconsideration. This phenomenon has developed particularly during the last decade. Indeed, the change in its missions resulted in a...
Toyota's culture, a competitive advantage
Étude de cas - 15 pages - Management organisation
More than 9 million cars were sold around the world in late 2007, and Toyota surpassed General Motors and became the number one manufacturer in the car market industry. This American car company had been a leader on the market for seventy two long years. This is thus a big success for Toyota. The...
The Rubber Company : analysis of change process
Étude de cas - 8 pages - Management organisation
"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...
Fram communication network
Étude de cas - 10 pages - Management organisation
In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...
Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan
Étude de cas - 23 pages - Management organisation
The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be equivalent of reserves...
Managing an integrated supply chain: Report on site visit Lyon Terminal
Étude de cas - 10 pages - Management organisation
Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the share capital. And it is also owned by the other...
Golden Moments Group Limited
Étude de cas - 7 pages - Management organisation
Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...
"Le Furet du Nord": Management and marketing
Étude de cas - 9 pages - Management organisation
Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels). The...
L'évolution des métiers technologiques au sein de la banque
Étude de cas - 9 pages - Management organisation
Document: L'évolution des métiers technologiques au sein de la banque, exposé de 18 pages en stratégie d'entreprise Extrait: L'influence des réseaux en particulier sur le secteur bancaire a commencé dans les années soixante-dix. Les NTIC ont déjà provoqué deux évolutions au sein...
Transformational Change at British Petroleum : one goal two different leaders
Étude de cas - 5 pages - Management organisation
Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...
Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe?
Étude de cas - 16 pages - Management organisation
Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...
Southwest Airlines case study
Étude de cas - 8 pages - Management organisation
Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...
Engstrom auto mirror plant: motivating in good times and bad
Étude de cas - 5 pages - Management organisation
We all know that human resources management implies a lot of fundamentals for an organization. Human resources must understand the implications of globalization, technology changes, workforce diversity, changing skills requirements, the contingent workforce, decentralized worksites and also...
