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Études de cas en marketing NTIC 91 à 95

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20 Mars 2007
doc

Ericsson and the creation of the mobile telephony systems business

Étude de cas - 7 pages - Marketing NTIC

In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...

30 Nov. 2006
doc

Marketing case: Palm

Étude de cas - 7 pages - Marketing NTIC

As consumers' needs changed, Palm responded by developing new products to meet their needs. The users required personalization (changeable faceplates), better screen contrast and longer battery life. As many of them were users of PCs and internet, the product was built in with the wireless...

08 Nov. 2006
doc

El caso de U2 y Apple. Estudio del cobranding y de la campaña de comunicación

Étude de cas - 13 pages - Marketing NTIC

Para entender en que consiste este estudio, proponemos una definición del cobranding . El concepto más convencional de co-branding es el de asociación de dos marcas con el fin de potenciar el valor y la rentabilidad de las mismas. Para que esta asociación resulte exitosa es de vital importancia...

28 juil. 2006
doc

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Étude de cas - 24 pages - Marketing NTIC

When approaching this assignment, the second topic offered attracted us by its novelty and the challenges it represents. We wanted to study a successful and well known company that was constantly looking for new markets and offering new variants of known devices, to find out what constitutes a...

07 Mars 2004
doc

The Palm Pilot

Étude de cas - 13 pages - Marketing NTIC

Palm Inc. is the leading global provider of Personal Digital Assistants (PDAs) for both hardware and operating systems. The company sold its first PDA in 1996 and quickly established a leadership role in the PDA industry. In a span of four years, its revenues grew from $1 million to $564 million....