In 2002, Christophe Girard, deputy major in charge of the culture suggested to Bertrand Delanoe, mayor of Paris, to create an artistic course devoted to the contemporary art for a whole night in Paris. It was imagined by Jean Blaise, the creator of the festival The lit (switched on ") in Nantes. Nuit Blanche' offers to the Parisians a rediscovery of their own city through prestigious places, others abandoned, presented under an unusual angle, or a particular lighting. It is a major event for a limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourist destination for a short and/or long term. Such events rely on their success, on uniqueness, or timely significance to create interest and attract attention'
[...] A parallel universe which, since its creation in 2003, arouses fantasies and debates. For about 9 million persons, it became the theater of a second life with a parallel economy - The used currency is the Linden dollar-, businesses, concerts of adversities of real artists, but also crime or attacks(attempts): the Second Life is the receptacle of the current world in what he has of more beautiful and uglier. Source: http://www.lepoint.fr/actualites-technologie-internet Photos 1 - Paraboles (Interactive video arrangements) 2 – The Floating Line (lighting instalation) img_23709.jpgimg_23621.jpg Photos img_23730.jpg Générik Steam (Carnac Number One Installation) A total of 385 artists 110 places used for installations Source: http://www.liberation.fr/culture/278329.FR.php Video http://www.dailymotion.com/video/x2zx0t_triptych-united-visual-artists_events Analysis j0289054.jpg SWOT Analysis Strenghts Weaknesses Event organized by the city council Important budget, which doesn't rely on sponsors No legal or administrative issues Participation of recognized contemporary artists Managed by professionals of events organization Limited sponsoring Last only one night Limited growth potential Lack of « broadcastable » activities Lack of media coverage Image problem (lack of fun) Opportunities Threats Position Paris as a capital of contemporary art Position Paris as an innovative city, as the concept has been exported to many capitals over the world Attract more international tourists Sponsoring is decreasing, and is now limited to public companies No control over the number of visitors Growing number of visitors Problems with residents Safety issues Economic Impact The economic impact of the event is hard to measure and is limited. [...]
[...] According to the Ministry of Culture, a group of tipsy individuals would have got by burglary into the museum, which was not opened to the public within the framework of Sleepless night. Source: http://www.20minutes.fr/article/186205 Extension – Second Life 2007 The City of Paris showed an initiative at least original by transposing the Nuit Blanche 2007 into the Second Life's virtual universe. The Internet users of the whole world can thus share a little of this strong event of the Parisian life, which, every year since 2002, allows the public to take advantage of places of culture for a whole night. The city has invested 500 euro to rent sq. [...]
[...] Future Management Issues Even with ticketing, impossible to control the number of visitors outside of attractions. With the growing number of visitors, safety issues will rise proportionally. Queues in front of attractions have to be well managed. As the event is expanding over the years, its cost is going to increase, which means a growing need for sponsoring. Limited interest for sponsors and partners. [...]
[...] ‘Nuit Blanche' offers to the Parisians a rediscovery of their own city through prestigious places, others abandoned, presented under an unusual angle, or a particular lighting. Objectives Make art accessible to everyone Emphasize on the urban space with modern creations Create a moment of conviviality Diversify tourism attractions in the city Product Definition Hallmark Event ‘Major one-time or recurring event of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination in the shirt and/or long term. [...]
[...] Because of its social aspect (make art accessible to everyone), we can affirm that this event will remain free. Future Developments In 2007, bars & restaurants were allowed to remain open all night. An interesting opportunity for the development of the event could be to extend the concept to other leisure businesses (shops, theaters, cinemas, museums ) Also, it might be good to organize concerts, shows, which could be broadcasted over TV and the radio and generates much more media coverage. [...]
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