The Threat of the New World to the French Wine Market: Are historically traditional wines being usurped by aggressive new competitors?
Mémoire - 77 pages - Marketing international
The objective of this dissertation is to identify the difficulties that the French wine market faces in regards to the competition of producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile...
International customer behavior: How mp3 industries created and developed a new market?
Cours - 26 pages - Marketing tourisme
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in...
New consumers and new technologies : How to manage them through marketing inside malls ?
Thèse - 22 pages - Théories et stratégies marketing
This thesis discusses the following questions : Who are the new consumer born with the digital area and how can you analyze them with new technologies? What are the new marketing tools for shopping centers to make them come, stay and buy ?
The financial crisis: The need for a new system
Mémoire - 54 pages - Théories & notions économiques
This thesis is about our monetary and financial system. It starts focusing on the monetary creation, which is the basis of our financial system. After defining the monetary creation process, it is about its control, which has been transferred from the States to the Central Banks to the commercial...
DKNY (Donna Karan New York) Global Marketing Plan
Étude de cas - 43 pages - Brand management
The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany....
China in the global economy: A fast growing export country
Dissertation - 4 pages - Théories & notions économiques
The economy of China is particularly interesting to look at, because China was still over two decades ago a very poor country, whose planned economy didn't allow any improvement for its citizens' standards of living. But after a series of reforms oriented towards the market and initiated by Deng...
"The New Politics of Resentment", Hans-George BETZ (1993): Radical Right-Wing Populist Parties in Western Europe
Fiche de lecture - 5 pages - Sciences politiques
Professor at the department of political science at the University of Geneva, Hans-George Betz is an eminent social scientist who works on the extreme right and populist parties in Western Europe. The article under study is entitled The New Politics of resentment: Radical Right-Wing...
Clear-Wire-IP, a new way of calling
Étude de cas - 13 pages - Marketing NTIC
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively...
The growing impact of operational risks and its application to banks
Cours - 70 pages - Finance
Since their implementation in the banks in January 2007, operational risks are considered a main point of the strategy of banks. Operational risks are defined as “the risk of loss resulting from inadequate or failed internal processes, people and systems, or from external events1.” The...
Creation of a new perfume for Maybelline
Étude de marché - 28 pages - Brand management
The fragrance industry is a very competitive market with international players who have a global presence and huge financial means. The perfume market is not only competitive, but also very complex, crossed by strict regulations and low loyalty consumers. In this context, Maybelline, a worldwide...
The Latino community in New York City
Dissertation - 4 pages - Géographie France
Traditionally, the media tend to focus their attention on the Latino migration in States such as Texas, California, New Mexico, in other words on southern states close to the Mexican border. The East Coast seems to be completely forgotten as it remained as the gateway for the Europeans in...
Business plan for floating shoes: launch of a new product in 2050
Business plan - 21 pages - Brand management
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...
Global wine wars: New Challenges
Thèse - 5 pages - Stratégie
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
The new Information & Communication : Technologies as a support of collaborative work
Étude de cas - 12 pages - Stratégie
Despite a dramatic increase in performance and in the use of ICT during the last decade, New Technologies still have a contribution to do in economic growth and improving the quality of business relation. The emergence of Internet and new communications tools like the web 2.0, cloud...
The launch of a new product on the Algerian market (Sagem mobile phones)
Étude de marché - 38 pages - Stratégie
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
The Five: New project to open a skate based cafe concept in France
Étude de cas - 20 pages - Stratégie
The report talk about a new project to open a skate based cafe concept in France. We know that the skateboard was invented by surfers who wanted to surf when they want. So they built a board with wheel and begin to skate in empty pool. This concept is a skate shop divided in two parts, in...
Case study: New Frontiers
Étude de cas - 17 pages - Stratégie
G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural positive...
The new Apple product : the iMove
Étude de cas - 33 pages - Marketing NTIC
I-Move, a new idea of a cam recorder, which involves not only the functions that an I-touch offers us but in addition the function of recording a video, plus giving you the option of uploading it immediately to the web, as long you have internet connection. I-move will let you record all...
Project launch - a new product in 2050 (virtual vacation)
Mémoire - 31 pages - Stratégie
Real Travel proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave their home serene during holiday. In addition to the house supervision, our company relieves the owner from worries about the caring of his pets and...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Étude de cas - 20 pages - Marketing tourisme
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to...
Objectives and Importance of the WTO to Open and Develop New Commercial Markets
Dissertation - 15 pages - Économie internationale
The World Trade Organization (WTO) is an international organization which governs the rules of international trade between countries. Today, new markets are appearing thanks to developing countries, who also want to take part in free trade. Therefore, it is important to know how the WTO...
Nintendo Wii: Entering a new industry of simulation
Étude de cas - 18 pages - Stratégie
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Cultural Persistence: the Jews of New York
Dissertation - 3 pages - Philosophie
New York is probably one of the most famous cities in the world because of History but also from the fact that it is the symbol of USA, the country of Liberty, capitalism, the self-made-man... New York is a bit like a compendium of American values and a study of this town is very...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Mémoire - 77 pages - Théories et stratégies marketing
Innovating is crucial for a company in order to satisfy its customers' expectations and to cope with the competition in a market which is everyday more challenging than before. However, coping with the competition doesn't mean offering products which are somehow better or cheaper than the...
BikeMe, development of a new environmental-friendly public transportation facility
Étude de cas - 16 pages - Marketing des services
The mission of BikeMe is to establish a healthy, environmental friendly alternative to the existing public transportation system in central London, United Kingdom. The company is formed by five business students from the European Business School and is not officially registered since it is still...
Using the examples of organically grown coffee in Mexico and fair trade bananas St-Vincent, this paper argues that a new global 'Green Revolution' is underway
Dissertation - 5 pages - Relations internationales
'Globalization is the increasing interdependence, integration and interaction among people and corporations in disparate locations around the world' . This phenomenon can have good effects such as helping developing countries improve their economy or their industry but also their...
From a new organization to sustainable development
Dissertation - 15 pages - Informatique
The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find...
New military technologies and the future of warfare
Mémoire - 24 pages - Relations internationales
New military technologies are primarily a question of power, before the technological issue. It is important to see that in this case, the only actors studied are the State and the Departments of the State (Defence, research and development). It is for this reason that the main sources of...
Global Wine Wars: New World, Old Challenges
Étude de cas - 5 pages - Théories & notions économiques
In order to know if wine is a global or local industry we will assign a score between 1 and 5. (1 means that the assumption is not very accurate and 5 meaning that the assumption is totally accurate.) Globalization factors : •The consumption of wine is now worldwide •Production...
New realities - How can change management lead to success?
Étude de cas - 22 pages - Startup, entreprenariat, TPE, PME
This study on Change management took place during an opportune time in the course of my studies. In fact, I currently work at Carrefour, the second largest supermarket chain in the world after Walmart, where they are currently undergoing major changes in order to streamline costs. The most...
