Mega-events, olympic games, impacts, destination management, tourism management
There is no doubt about it, mega-events can completely transform a city. Some
undeveloped and completely forgotten places can raise suddenly the attention of a whole country.
A war against pollution and waste begins, the mobility is increased,... At first glance, we would
say that these events have numerous advantages and no disadvantages. But it is absolutely not the
case. Indeed, the organization of mega-events has always raised a lot of debate between the
researchers in tourism considering the positive but also all the negative effects that are generated
by mega-event. The aim of this paper will be to try apprehending this issue and analyze some of
the impacts of such events on the host community. In order to be able to make an in depth
analysis, we will only explore the economic and the physical aspects of the question.
The second part of this paper will address some recommendations about how the government
can manage the mega-event in order to promote tourism in the host destination.
[...] As we have been able to realize it previously, there are huge economical and physical potential improvements for the host country. According to McManus (1999), positive image of a host destination may pull both international and national tourists to make a decision to visit”8. A first legacy can be found here. Indeed, tourists seeing that the host destination has made a lot of progress physically and economically can be tempted to go in holiday there. A study made by Li and Duan (2005, in Li and Blake (2009)) showed that the Beijing Olympic Games was going to generate an increase of the international tourism expenditures of approximately billion per annum in the postGames period. [...]
[...] Keele University Press. Spurr R. (1999) Tourism. In Staging the Olympics: The Event and Its Impact, Cashman R., Hughes A., NSWUP, Sydney, pp. 148-156. Stevens, T., Bevan, T. (1999) Olympic legacy. Sport Management, Volume 19 pp.1619. [...]
[...] Quoted in Preuss H. (2004) Hefner, FL. (1990) Using economic models to measure the impacts of sports on local economies. Journal of Sports and Social Issues, Volume 14 (Issue pp 13. Li, S. and Blake, A. (2009) Estimating Olympic Related Investment and Expenditure. International Journal of Tourism Research, Volume 11(Issue pp. 337-356. Li, ST. and Duan, ZG. (2005) Macroeconomic Effects of Olympic Economy on the Beijing and Rest of China. Paper presented at the 15th International Input-Output Conference. [...]
[...] (2005) Building a legacy: Sports mega-events should last a lifetime. Retrieved on July from MEC for Sport and Recreation. Website: http://www.kzndsr.gov.za/Portals/0/GIS/BuildingaLegacy%5B1%5D.pdf Malfas, M., Theodora, E., Hooligan, B., (2004) Impacts of the Olympic Games as megaevents. Municipal Engineer, Volume 157 (Issue pp. 209-220. Madden JR. (2002) The economic consequences of the Sidney Olympics: The CREA/ Arthur Andersen Study. Current Issues in tourism, Volume 5 (Issue pp 21. McManus G. (1999) Making the most of mega events. New Zealand Management, Volume 46 (Issue pp. 30-35. [...]
[...] Indeed mega-events are bringing with us the media and create, most of the time, a stunning awareness of the city (Morphet, 1996). For example, a research made by Ritchie and Smith (1991) on the image of Calgary before and after the Winter Olympics showed that the Games had a remarkable impact on the levels of awareness and knowledge of the city in US and in Europe in comparison to other Canadian cities. Besides the potential benefits on the economy of the host country or city, the mega-events create a good opportunity to refurbish their facilities and urban infrastructure This is what Malfas et al. [...]
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