Football, women, world cup, communications, projects, development of women's football
It is not just about women playing football.
It is women's football.
It is a brand.
It is an IDENTITY!
Everyone is invited
[...] sponsors From 0 to 6 Sponsors Media Governments + PR C – Create Identity O2: Cultural Dimension 70% identify to their women's team Identity O3: Expression of a Woman Identity Worldwide Different is good EMANCIPATION O1: Target Plan 100% of FIFA FA's endorse* Media Fans Players FIFA Gov. + PR *Baseline: – Timeline Women's WC in Germany 2012 OG in London 2012 U-17 Women's WC in Azerbaijan 2012 U-20 Women's WC in Vietnam 2014 Men's WC in Brazil 2014 U-20 Women's WC 2015 Women's WC Quarterly EXCO Meeting: Evaluation Process and Internal Communication Platform Conclusion It is not just about women playing football. It is women's football. It is a brand. It is an IDENTITY Everyone is invited Thank you very much Any questions? [...]
[...] Women's Football Corporate Communications Dufourg J. Jérôme Griffioen D. J. Sjoerd Nann Benedikt Tjuševs Pāvels Touré S. Hadrien Table of Contents 1 – Stakeholders 2 – Analysis 3 – Planning 4 – Timeline FIFA FA's Clubs Players Sponsors Women's Rights Associations Media Fans Governments (Policy Regulators) 1 - Stakeholders 2 – Analysis Issues General Interest Adequate Sponsors Media Coverage Lack of Awareness Lack of Funding No Identity 3 – Planning A – Awareness O2: FIFA's Agenda 30% content linked to female football Awareness O3: Promotion 20% of commercial content by FIFA partners related to women's football GLOBAL RECOGNITION O1: Media Coverage coverage by 2015* Sponsors Media Fans Governments + PR *Baseline: 2011 B – Funding O2: Development programs 200% increase Funding O3: WWC Ticket Sales SELL OUT PROFESSIONALISATION O1: Incr. [...]
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