The new line of exercise equipment that I decided to create is a range of innovative fitness products. Very interactive and fun, the line includes an elliptical trainer, a treadmill and a stationary bike apartment that brings much more innovation than the existing market. This includes a LCD touch screen to select the type of training you want to do. With the option to pre-register, you can create your own training program to which a sports coach advises you the order of your workout. Your training program can be saved on your smartphone to view your progress through a Bluetooth connection and then you have a USB port so you can listen to your music or watch your movies via the screens and speaker devices.
This new product line will be known as Techno Fitness and will offer products for Fitness that uses new technologies to improve performance and to entertain the user. This product line is manufactured and distributed by the brand Health Gym specializing in fitness and bodybuilding products. It is based in France and currently sells these products in France.
[...] Tag line: ALL THE BENEFITS OF KINESIS IN A SINGLE, STAND ALONE STATION. The slogan of the product is made to show that the Kinesis One is sufficient in itself and you can do all the exercises possible with a single machine. The goal is to find slogan is little diversity to bring this product to the customers. Place of Advertising: Internet: On the site: http://www.technogym.com/gb/products/functional- training/kinesis/kinesis/kinesis-one/1892 The brand website offers all available products in different sections depending on whether the facilities are professional or amateur. [...]
[...] We can and do make a contest to win product range Techno Fitness via the site so we do a database of people who are interested in our product. PRE-ASSIGNMENT: LEROY THOMAS BS5 2B Birthday: July 16th 1989 Topic: A new line of exercise equipment Competitive Analysis Name of product: The Valslide Parent Company: The Valslide® is a company created by Valerie Waters and has a location in Los Angeles, CA. Valerie Waters is an active officer, the company's line of business includes Health/Allied services or 3 key features of the product or service: - Simple: This product is easy to use and requires only one object to work. [...]
[...] In the newspaper: http://seattletimes.com/html/health/2004042466_kinesis02.html The product has been featured in various newspapers and magazines specialized in fitness with a presentation by three Kinesis One follower gym very different, to show that the product is suitable for all types of people and athletes. What do you think are the strengths and weaknesses of their advertising? I think this product is well made by Technogym because it clearly explains the use of the product and the different exercises that do little with it. However, it is designed for gym use , which is a shame because it could otherwise reach a wider audience. [...]
[...] Ensure that our product is easily distinguishable from those of competitors. - Positioning: Techno Fitness range combines innovation and entertainment in the field of sports exercise "Doing sport without getting bored." The slogan that our brand will use is: "With the range Techno Fitness did you entertaining sport. ' Is that we will bring slogan: Dynamic Geared towards young It highlights the product technology It describes the main advantage of the product. Media Planning: Different media use to communicate: - Television: It is important to say that television is the best way to get a message across to customers. [...]
[...] Thanks to these distribution channels we can make maximum profit at the launch of our range. IV) The regulation issues : There is no real legislation on exercise equipment, in fact they just need to be approved by the European authorities for marketing on the market, and it is sufficient that meets safety regulations as having a stop in an emergency and that the maximum weight support either in the record to indicate that the product is approved. Final Campaign: The budget for this new product launch is 3 million euros for the purchase of space, because this new line of product will become the backbone of the brand. [...]
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