Communication; tic-tac; Ferrero; marketing-mix; anglais; marketing; communication; bonbons
Nous décrivons ici, en anglais, tout la politique de mix marketing du tic tac que ce soit au niveaux du prix, de la distribution, de la promotion, et du produit en lui-même.
"The story of ferrero begin in 1946 when Pietro Ferrero use hazelnut instead cacao-pod to make his chocolate. Supercrema (nutella in France) is born ! Thanks to the success of this product Ferrero create "Mon Chéri" in 1956, "Tic Tac" in 1969, "kinder Surprise" in 1974... As we can see, Ferrero is an original brand who doesn't go in a market but create it ! "
En 1e année de DUT Tech de CO, nous avons obtenu la note de15/20.
[...] His large category of flavours allow too a pleasant change without an too important amount of calories. USP/competing products Tic Tac are very small sweets so they can be contained in little box. This box is very practical because we can carry it everywhere and you can put it in your pocket easily. The size of the box is adapted to be in the hand . Packaging Tic Tac are sold in a rectangular clear plastic box. This dimension are 6,2 cm high 3,6 cm wide and 1,4 cm thick. [...]
[...] The communication insist on the aspect familial of their products. We can see a family who snack with Nutella, a lot of different persons who eat Tic Tac and any more in their commercial. Illustration Products of Ferrero Tic Tac Features Tic Tac is a product of the firm Ferrero on the market of pocket confectionery, lanced in 1969. It comes in a lot of different flavours: mint, spearmint, extra-strong mint, wintergreen & cinnamon and those based on fruit which include lemon, lime, cherry passion, orange, forest fruits, melon & mango Illustration The different flavours of Tic Tac Ingredients: sugar, fructose, starch of rice, aroma, carnauba wax, thickener and other ingredients for different flavour. [...]
[...] It allows them to practise a reduce mark-up and make profits with important sales. They use this strategy for attract a large public and families. The retailers' pricing strategy We can find the product in: supermarket service station bakery tobacconist's His selling price is between 2 and 3€ Place Retail outlets This product is sold in lot of different countries all around the world like United States, China, Argentina but principally in France, Italy and Deutsch. We can find this product in supermarket, tobacconist's, groceries, bakery and service station,. [...]
[...] It allows to have more important sales because if you want buy Tic Tac you have to buy six boxes. Conclusion Tic Tac is a very famous brand with a big success with the consumers. Indeed French per 100 know tic tac. This product suits of the adults as the children from five or six years old. The quality of his commercial and his dynamic size allow it to meet success everywhere and for a long time. [...]
[...] Illustration Tic Tac are in front of checkouts Promotion The manufacturer's promotional strategies One, the box of tic tac is sold for batch of four that allows more important sales Two, launch of boxes who contain 100 sweets. These boxes are sold for batch of two. Three, a commercial of the product compare tic tac and a snowman. This comparison allows to argue on freshness, softness and practical sides. Four, a commercial of the product show us a variety of flavours thank to different person who wear the different colours of the flavours. Illustration New box of 100 sweets Sales promotion Illustration Promotion Tic Tac box are sold for four box. [...]
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