Welcome to the wonderful and interesting world of Business Tourism! This essay is the second step of a huge research to find solutions to questions in this market of the wider tourism industry. Meetings, incentives, conferences, exhibitions, outdoor events and individual business travels justify wondering scores of questions. This composition would be presented in three parts: first of all, it is obvious to bear in mind the problem my research is required to solve and its praiseworthy scope. Then, it will present a concise preliminary literature review. Last, we are going to set up the research objectives of this study. The business tourism sector operates in an increasingly competitive and challenging market. Many countries invest expansively in their business tourism infrastructure and market themselves in an aggressive way. Thus, the business tourism sector has transformed on a global scale, and more specifically in Europe, since the last years.
[...] We are looking for analysis and discuss in more depth. The second book analyses the tourism impact of climate change, safety and security, demography and communication. It is not directly pertinent to answer our management dilemma. However, it gives us an interesting overview about more multi-disciplinary perspectives. Therefore, Business Travel and Tourism is a practical overview of world of business travel and tourism from both demand and supply perspectives”. Swarbrooke and Horner want to provide a study on social, environmental and economic impacts of this kind of tourism. [...]
[...] Tourism Directorate “Tourism policy in France”[pdf document]. Available from: http://www.tourisme.gouv.fr/fr/z2/stat/chiffres/att00002082/politique_t ourisme07.pdf. Tourism Directorate “e-tourism in France”[pdf document]. Available from: http://www.tourisme.gouv.fr/fr/z2/stat/chiffres/att00002082/e_tourism07 .pdf. World Tourism Organisation Conclusions of the international seminar on MICE tourism and business tourism. USA: WTO. [...]
[...] The second one focuses on changes within the tourism market: how to adapt management strategies to face the new trends? They both provide a huge international overview and global perspectives. They are well written and easy-to-read. They give us a high-quality synthesis of the tourism industry with a practical value. More specifically, for our research, the first book dedicates chapters to specific issues related to the types of tourists. The “MICE market” for Meetings, I for Incentives, C for Conferences and E for Exhibitions) is decrypted in its own chapter. [...]
[...] Since 1999, business tourism has known a growth of the number of participants by event, and the number of events (French Tourism Minister. 2004: 4). Companies are looking for more and more creative and unique destinations, offsetting the potential environmental damage an event may cause. Since the 11th September 2001 attacks, security has been a key issue. Both focus on risk management and the need for “robust processes” that protect participants increase (Business Tourism Partnership. 2007: 8). It is necessary to increase the performance of this sector in France, more and more threatened by the international competition. [...]
[...] Therefore, Hankinson compares the leisure tourism and business tourism. For instance, he explains that attractiveness, the feeling of security of the pace of life of a destination are essential to both leisure and business tourism images. On the other side, activities for children concern leisure tourism whereas quality and choice of conference and hotel facilities are relevant to business tourism. This study is extremely helpful to define expectations of companies and the way they perceive a place. Promotion of France has to go in this sense. [...]
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