Software companies in China: With the advent of globalization, the software industry of China is poised to cooperate with the similar sector of other countries in order to carry out projects of common benefit. Although one complains about software hacking in China, several universally known manufacturers chose China as bases for development. Since last June, several foreign manufacturers have expressed that they want to strengthen the co-operation with the software industry of China in order to follow a way of common development. During the 6th Software Fare held at the end of June in Beijing, Chen Yongzheng, president of Motorola (China), declared that its company will invest, nearly a billion dollar in five years, in the Motorola software development centre (China) which will aim to become a "software? in China, and a world class research and development center.
[...] Majority of the population of China is of the middle-class. The purchasing power is not very strong, but it will improve. In China the market of the software is very important. All the famous brands will be established in China, thanks to knowledge to make a very accessible price of manufacture. In general to develop all the marks of software pass by the Chinese market. Weak points The Chinese market is a difficult market to conquer, because it is very particular. [...]
[...] Some exceptions are all the same to announce. Certain Chinese companies develop operating systems. The Legend group recently launched Happy Linux delivered with its cheap PC. Other companies develop Linux applications, for example Red Flag Linux and Xteam. Their foreign counterparts, Turbo Linux and Red Hat, are also present in China. The Chinese manufacturers tend to organize themselves in order to be able to export their software more easily. In Shanghai, SOBUS (Offshore oil rig Software Business Union off Shanghai) is an example. [...]
[...] -Being on time is vital in China. -Appointments are a must for business. -Contacts should be made prior to your trip. -Bring several copies of all written documents for your meetings. -The decision making process is slow. You should not expect to conclude your business swiftly. -Present and receive cards with both hands. -The most important member of your company or group should lead important meetings. Chinese value rank and status. -Allow the Chinese to leave a meeting first. Conclusion Like, we saw it during the seminar; we should not under estimating the importance of a culture. [...]
[...] It is also important to place at the disposal of the software with clean specificities in China. It should be shown that one understood the specific needs of the Chinese people. As we saw, many people speak English in the business world, but it is not the case by all, therefore it is necessary to propose software with versions in Chinese language. Place It is important to target our potential customers correctly. Ii is necessary to find the places which are adapted to our targets. [...]
[...] A targeted advertising campaign is necessary. The objective is to reach 300 million of Chinese that can afford to buy software products. People The market of the software is a market in full expansion. Waiting of the consumers are very important. To succeed in having a good image, it is necessary to have a personnel very well formed. So in our stores, we have of the personnel who cannot answer waiting of the consumers, then the establishment will be a failure. [...]
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