The taking up of environmental solutions is essential to save the planet and the future generations. The new technologies, governments and citizens haven't sized up that their acts affects the environment. In fact, in our everyday life, we have taken bad habits that are sorely modifiable: pollution, no separating of our recyclables, taking long baths or long showers, turning on the lights unnecessarily etc. Over the years, some people have inch by inch stood up: the ecosystem is changing, the global warming is in process and governments need to react. The first main step took place in 1991, when 187 states signed and ratified the Kyoto Protocol.
[...] Being Green make the sells increase and many companies have taken advantage of this new speech. Today's problem is that there are more and more misuses of this argument. All the industries are trying to follow this trend in order to increase the sales. At the beginning the consumers didn't notice this modification of the talks, but some advertising have drawn the lines: the ad slogan was at the opposite of the brand philosophy. Car selling cleanness, supermarket distribution cheering to eat less, all the contradictions are introduced. [...]
[...] Environmental Concerns Since many years, few “outsiders” are raising the alarm: taking environmental solutions is essential to save the planet and the future generations. With new technologies, governments and citizens haven't sized up their acts impacts on the environment. In fact, in our everyday life, we have taken bad habits that are sorely modifiable: pollution, no separating our recyclables, taking big baths or long showers, turn on the light unnecessarily: to sum up an Overconsumption The Political Movement Across the years, some people have inch by inch stood up and been counted on this issue: the ecosystem is changing, the global warming is in process and governments need to react. [...]
[...] It has to match with its current expectations. That's why; companies try to develop a corporate culture and to propagate it. This is above all the case of big groups such as LVMH in France, which are worldwide leaders and generate huge turnovers. In order to do not have a “capitalist” image, it transfers a part of its benefits to human and material causes. Moreover, these brands are inch by inch communicating on their production methods to show that they are involved in the ecologic question by adapting their traditional standards. [...]
[...] That's what the French President did but this couldn't be possible without increase the major French company awareness and behavior Customers and Companies Behavior Customers are more and more informed thanks to new technologies, such as Internet. As the information is easiest to reach and can be shared out, expectations are changing and company have to adapt their strategies. Environmental solutions and social responsibility of a company are the two keys that firms have to consider. People want to see these companies going on the same way as citizens in their everyday life. [...]
[...] However, thanks to this problematic, new niche markets are burning, new jobs are created, and new products are developed Ecology is a necessity and mustn't be seen just as a new way to make profits. Dealing with the environmental concerns is important above all during this period. In fact, in December the 7th to the 18th countries representatives have met in Copenhagen. In fact, in 2012 the Kyoto Protocol will run out and to continue the process, this conference had been organized. The goal? Find new climate agreement or renew the oldest one to reach the “Copenhagen Protocol”. [...]
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