Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.
Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.
[...] Value of Thai beer market: 45 billion Baht in 2001. Growth: from 1998- growth in 2000. Boon Rawd Brewery (Sing Beer, Leo, Mittweida) Thai Amarit Brewery (Kloster & Champ) Heineken Carlsberg (Beer Chang) 4. Market Shares Market Growth: Large room for growth due to the relatively low per capita consumption. Beer Consumption: (liters/capita) Source: Reuters-BKK 23 Jan 2002 Target Groups/purchasing power: High-end market: Young people (more concerned about their health & turn to softer alcoholic beverages like beer). Target Pricing: Premium price, about 50 Baht/bottle. [...]
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