This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017, the Digital Culture Media and Sport (DCMS) sector accounted for 14.6
% of the UK economy. More precisely the Digital Sector accounted for 7.1% and has known an increase of 7.6% between 2016 and 2017.
[...] Samsung assures that the firm “work solely with Eco Partner- certified suppliers” (Samsung). B. Porter Five Forces 1. Rivalry among competitors Competition is fierce in the UK phone industry. When Samsung released in June 2009, the first Galaxy phone, the company has started a long period of growth that is still on in 2018. But while Samsung was gaining market share during these 8 years (2010-2018), another company, was losing all its market shares and it shows how rude the competition is in a competitive market. [...]
[...] [online] The Telegraph. Available at: https://www.telegraph.co.uk/technology/2018/10/31/samsung- reports-record- profit-despite-smartphone-sales-slump/[Accessed 16 Dec. 2018]. Mansfield, K. (2018). Fury as Samsung snubs London for new HQ - and it's not because of Brexit. [online] Express.co.uk. Available at: https://www.express.co.uk/news/world/827698/samsung-headquarters-london- berlin-brexit- living-costs-felix-petersen [Accessed 16 Dec. 2018]. Samsung Electronics America. (2018). Supply Chain Sustainability Samsung US. [online] Available at: https://www.samsung.com/us/aboutsamsung/sustainability/supply-chain/ [Accessed 16 Dec. 2018]. Samsung Electronics America. [...]
[...] [online] Available at: https://www.samsung.com/uk/aboutsamsung/sustainability/strategy/ [Accessed 16 Dec. 2018]. GOV.UK. (2018). Creative industries' record contribution to UK economy. [online] Available at: https://www.gov.uk/government/news/creative- industries-record-contribution- to-UK-economy [Accessed 16 Dec. 2018]. Forbes.com. (2018). [online] Available at: https://www.forbes.com/global2000/#17b34a42335d [Accessed 16 Dec. 2018]. Lifewire. (2018). The History of Samsung (1938-Present). [online] Available at: https://www.lifewire.com/history-of-samsung-818809 [Accessed 16 Dec. [...]
[...] In 2018 Samsung released 24 phones compared to 3 smartphones only for Apple. (GSM arena, 2018). Conclusion In this report, we went through a political, technological and environmental analysis of Samsung in the UK. We also talked about Samsung's competition and rivalry on the UK mobile phone market, the different barriers that Samsung encountered and how difficult it is in this market to prevail. We then went through a deeper market analysis to understand the products and the strategies that Samsung implemented, how and where the company sell its products. [...]
[...] (2018). Samsung introduced 10 times as many phones as Apple last year, but its mobile division made half as much revenue. [online] Available at: https://www.businessinsider.com/samsung-vs-apple-galaxy-iphone-smartphone- revenue- chart-2017-2? r=UK&IR=T [Accessed 16 Dec. 2018]. News.samsung.com. (2018). History of Samsung Entering the Global marketplace 1981~1983. [online] Available at: https://news.samsung.com/global/history-of-samsung-6- entering-the-global- marketplace-19811983 [Accessed 16 Dec. 2018]. Android Authority. (2018). Best cheap Samsung phones. [online] Available at: https://www.androidauthority.com/best-cheap-samsung-phones-772224/ [Accessed 16 Dec. 2018]. [...]
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