Samsung Business Report in UK Market

Résumé du document

This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017, the Digital Culture Media and Sport (DCMS) sector accounted for 14.6 % of the UK economy. More precisely the Digital Sector accounted for 7.1% and has known an increase of 7.6% between 2016 and 2017.

Extraits

[...] Samsung does not target one market but many. Here is a list of the most representative products Samsung release for each price segment (Samsung). Samsung Galaxy J series (low prices phones) Samsung Galaxy A series (medium prices phones) Samsung Galaxy S series (Premium prices phones) Samsung Galaxy Note series (Premium prices phones) Samsung has released a multiplicity of mobile phones over the years like the Z series or the C series, but these four categories of phones remain the major ones. [...]

[...] (2018). Samsung introduced 10 times as many phones as Apple last year, but its mobile division made half as much revenue. [online] Available at: https://www.businessinsider.com/samsung-vs-apple-galaxy-iphone-smartphone- revenue- chart-2017-2? r=UK&IR=T [Accessed 16 Dec. 2018]. News.samsung.com. (2018). History of Samsung Entering the Global marketplace 1981~1983. [online] Available at: https://news.samsung.com/global/history-of-samsung-6- entering-the-global- marketplace-19811983 [Accessed 16 Dec. 2018]. Android Authority. (2018). Best cheap Samsung phones. [online] Available at: https://www.androidauthority.com/best-cheap-samsung-phones-772224/ [Accessed 16 Dec. 2018]. [...]

[...] Gsmarena.com. (2018). All Samsung phones. [online] Available at: https://www.gsmarena.com/samsung-phones-9.php [Accessed 16 Dec. 2018]. Jones, G. (2018). Fortnite Galaxy skin: Samsung Note Tab S4 release begins, new Android launch planned? [online] Express.co.uk. Available at: https://www.express.co.uk/entertainment/gaming/1006668/Fortnite-Galaxy- skin-Samsung- Note-9-Tab-S4 [Accessed 16 Dec. 2018]. News.samsung.com. (2018). Exclusive Samsung Promotion Offers Free Flagship Galaxy Device With Selected QLED TV Purchases. [online] Available at: https://news.samsung.com/uk/exclusive-samsung-promotion-offers-free- flagship-galaxy- device-with-selected-qled-tv-purchases [Accessed 16 Dec. [...]

[...] [online] The Telegraph. Available at: https://www.telegraph.co.uk/technology/2018/10/31/samsung- reports-record- profit-despite-smartphone-sales-slump/[Accessed 16 Dec. 2018]. Mansfield, K. (2018). Fury as Samsung snubs London for new HQ - and it's not because of Brexit. [online] Express.co.uk. Available at: https://www.express.co.uk/news/world/827698/samsung-headquarters-london- berlin-brexit- living-costs-felix-petersen [Accessed 16 Dec. 2018]. Samsung Electronics America. (2018). Supply Chain Sustainability Samsung US. [online] Available at: https://www.samsung.com/us/aboutsamsung/sustainability/supply-chain/ [Accessed 16 Dec. 2018]. Samsung Electronics America. [...]

[...] [online] Available at: https://www.samsung.com/uk/aboutsamsung/sustainability/strategy/ [Accessed 16 Dec. 2018]. GOV.UK. (2018). Creative industries' record contribution to UK economy. [online] Available at: https://www.gov.uk/government/news/creative- industries-record-contribution- to-UK-economy [Accessed 16 Dec. 2018]. Forbes.com. (2018). [online] Available at: https://www.forbes.com/global2000/#17b34a42335d [Accessed 16 Dec. 2018]. Lifewire. (2018). The History of Samsung (1938-Present). [online] Available at: https://www.lifewire.com/history-of-samsung-818809 [Accessed 16 Dec. [...]