'Mixing corporation' is a French start-up company. It was set up by DJ Paulette, a famous Parisian DJ. She plans to use her expertise in music along with her networks to create her own business. 'Mixing corporation' will be a private limited company. Its activities consist in selling mixing desks, record desks, new and second-hand vinyl discs, and all other technical equipment for amateurs and professionals. All sales are carried out from our website that concentrates on our available products and services. We also organize parties for famous clubs all over the world.
Our head office is located in Paris, France, and more precisely in a very dynamic business quarter La Défense. The address is essential for our international popularity so as to become a major player in this very competitive sector. The top management such as the account department, human resources department and the marketing department works there. Nevertheless, our products are stocked in other premises including a warehouse in Saint Denis suburbs that is more appropriate for the logistic department (reception/dispatching).
[...] It will be described later in the marketing plan. After having experienced a certain failure in her first firm, she decided to hire different junior managers in order to help her in her task. That's why the head office is made up of four junior managers, a marketing one, a financial one, a sales one, a human resources one but also a lawyer. The junior manager - Marketing manager The marketing department will be run by one of the partners. [...]
[...] Business plan for the French start-up ‘Mixing corporation' Presentation Overview Mixing corporation is a French start-up. It was set up by a famous Parisian DJ known as DJ Paulette. She has in mind to use her expertise in music along with her networks to create her own business. Mixing corporation will be a private limited company. Its activities consist in selling mixing desks, record desks, new and second-hand vinyl discs, and all other technical equipment for amateurs and professionals. All sales are carried out from our website that concentrates our available products and services. [...]
[...] - Human resources manager Mixing corporation has a special way of seeing the human resources department. Indeed, it's a quite small department because Impulse enjoys the use of very close links with an employment agency which is in charge of the recruitment of our clerks. Nevertheless, the HR department has also a key role in the final hiring process since all the full time clerks have to take an interview with our human resources manager. Indeed we decided to separate our hiring process in different steps that you can see on this chart. [...]
[...] Marketing plan Target of the company: Mixing corporation has a double target: young clubbers and also professionals like Djs. The market of vinyl turntables has not already been truly exploited. As a consequence, our aim is to expand it and create a new niche, also with second-hand products. Competitors and market Needless to say, there are powerful competitors on this market like Pionner and Behringer. Yet, on this market, there are also lots of down-market products. We strive to provide music amateurs with high quality service and support. [...]
[...] Capital This company has got four partners; its initial capital is about 150,000 (195,950 USD). DJ Paulette is the majority shareholder, but there are also several partners, the minority shareholders. DJ Paulette runs the company as its CEO (Chief Executive Officer). Her partners are also part of the top management. The details concerning the staff are showed up later in this document. Figure Capital Shares Budget and forecasting II. Human resources plan. The Human resources are not the largest department of our company. [...]
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